On July 17, China Central Radio and Television's Paris Olympics broadcast report on scientific and technological innovation was held in Beijing, and the top ten scientific and technological innovation applications independently developed by the main station were unveiled one by one. Jiang Wenbo, member of the editorial board of China Central Radio and Television, Xu Jin, director of the technical bureau of China Central Radio and Television, Li Ge, chairman of China Radio and Television Radio, Film and Television Design and Research Institute, and Peng Jin, general manager of China Cable Television Network Co., Ltd., attended the event.
China Media Group is the international media that has won the most bids for the broadcast of the Paris Olympic Games. In order to do a good job in the broadcast coverage of the 2024 Paris Olympic Games, the main station actively promotes the integration and innovation of "thought + art + technology", makes full use of new technologies such as ultra-high definition, artificial intelligence, 5G and cloud platforms, adopts independent research and development of broadcast production systems and key equipment, builds a multi-channel and multi-terminal integrated media communication matrix, conducts all-round and three-dimensional coverage of the Paris Olympic Games, and presents an audio-visual feast of power and beauty for global audiences.
△ Zhiwei, deputy director of the Technology Bureau of China Central Radio and Television
Zhiwei, deputy director of the Technical Bureau of China Central Radio and Television, introduced the construction progress of the front and rear technical systems in Paris and Beijing, the preparation of the technical team for the production of public signals, the promotion and application of scientific and technological innovation achievements of the main station, and the latest progress of the "China Red" 8K OB vehicle participating in the production of ultra-high-definition 8K public signals arriving in Paris. The technical person in charge of the broadcast report of the Paris Olympic Games of the main station released ten scientific and technological innovation applications on the spot.
For the first time, the Summer Olympics were fully realized
"4K ultra-high-definition + three-dimensional sound" production
The 2024 Paris Olympic Games will use full "4K ultra-high-definition + three-dimensional sound" to produce the opening and closing ceremonies and event programs. The main station of this year's Olympic Games has set up an all-media reporting center and three studio systems in the studio of the Paris International Broadcasting Center (IBC) in front of it, and built a location studio system near the Eiffel Tower, producing three-dimensional sound and television accompaniment for the sports channel (CCTV-5) and the Olympic channel (CCTV-16) for the first time. The three-dimensional color sound will immersively restore the real atmosphere of the Olympic event, so that the audience in front of the screen can clearly feel the subtle changes on the scene, and the "sound" will be in the center of the stadium as if it were in the scene.
For the first time, the main station undertook the Summer Olympics
8K UHD TV public signal production
In the 2024 Paris Olympic Games, the "China Red" 8K OB truck of the main station landed in Europe for the first time and undertook the production of 8K international public signals for the Summer Olympics, which is another new breakthrough for Chinese media in the Olympic journey. The "China Red" 4K/8K UHD OB truck is independently developed and designed by the State Key Laboratory of UHD of the main station, equipped with a full set of domestic UHD shooting and production equipment such as domestic 8K channel cameras, 8K portable broadcast cameras, monitors, IP switches, etc., and is currently the world's most powerful and flexible field OB vehicle system. The 8K event program of the 2024 Paris Olympic Games will be broadcast through the 8K ultra-high-definition channel of the main station and "100 cities and 1000 screens", providing the audience with higher quality audio-visual enjoyment.
The cloud-network integrated architecture supports all-media ultra-high-definition production
In accordance with the technical route of cloud-network integration and front-end system integration, the main station adopts the "cloud-edge-end" architecture to build a high-performance all-media program production edge node with large computing power and low latency, and forms a collaborative production system with the CMG media cloud of the main station, providing strong support for the production of large and small screen programs for Olympic events. The cloud-network integrated collaborative production architecture fully adapts to the front and rear studios and editing and production platforms of the main station, meeting the production and live broadcast of 4K/8K TV programs and new media horizontal and vertical screen programs, greatly improving content production efficiency and production quality, and making the wonderful moments of the Olympic stadium accessible at one touch.
Cloud-based media editing and production support the panoramic coverage of the Olympic Games
The main station will use cloud-based media editing and production to support the panoramic coverage of the Olympic Games. The platform multi-terminal cross-domain collaborative production and production, to achieve program production at any time, any place, and with each other. The cloud-based one-stop production process realizes the production and production methods of cloud-based production, cloud-based review, and cloud-based distribution, helping to produce high-efficiency and high-quality short video content for exciting events. The first vertical screen 4K ultra-high-definition camera independently developed by the main station in China will be applied to the vertical screen shooting and production of the event, and the horizontal and vertical screens will be produced simultaneously, so that the global audience can experience the passion and joy brought by the wonderful Olympic events in an all-round and multi-angle way.
Accompanying AI editing improves the efficiency of program production
The main station uses AI technology to enhance the presentation effect of the coverage of the Paris 2024 Olympic Games, and CMG Media Cloud has blessed a number of AI-assisted "new capabilities" such as intelligent transcription, intelligent lyrics, intelligent translation, and intelligent dubbing, as well as intelligent image processing and intelligent tactical analysis capabilities, greatly improving the production efficiency of event programs. In addition, for the theme of the Olympic Games, the "first launch" intelligent product - "AI event report" application was created; A cloud-rendered virtual studio was built at the Maribel Gymnastics Theater in Paris, and the interview series "Paris Lounge" was produced, using AI rapid modeling technology to realize the visual effect of "time and space travel" between multiple studios between Paris and Beijing.
AI-assisted filming and production to enhance the viewing experience
The main station uses a variety of AI-assisted shooting methods in the production of public signals for the Paris Olympic Games, including an AI-enhanced network camera system in badminton events, a 3D model tactical analysis system in rock climbing events, and an AI picture slicing system in gymnastics events. A number of AI-assisted shooting and production methods provide a new perspective for the production of public signals, flexibly capture the wonderful moments of the event, clearly record the chic posture of the athletes, and improve the spectator's viewing experience from multiple angles.
"Hundred cities and thousands of screens" staged the beauty of competition
The 8K ultra-high-definition transmission platform of "100 cities and 100 screens" has exceeded "1000 large screens in 100 cities" and achieved full coverage of 31 provinces, autonomous regions and municipalities. During the Paris Olympic Games, the main station will combine the needs of different regions and different audiences to launch the personalized editing and broadcasting of "100 cities and 1000 screens", so that the majority of audiences can experience the ultimate excitement of the broadcast report of the Paris Olympic Games outdoors.
"CCTV" creates an intelligent and personalized viewing platform
The new media flagship client "CCTV" will launch the Olympic version, which is committed to providing users with an intelligent and personalized viewing platform integrating audio-visual, interaction and service through the application of AI technology. Among them, the central Xiaopin AI agent can interact with users through voice or text, provide real-time information about the schedule and medal table, guide users to make reservations or watch live broadcasts of the event, and provide hundreds of millions of viewers with a new and intelligent Olympic viewing experience.
"CCTV" and "CCTV Sports" pure-blooded Hongmeng version was launched
Taking the 2024 Paris Olympics as an opportunity, the pure-blooded HarmonyOS versions of the two clients "CCTV" and "CCTV Sports" have been developed and launched. Known for its excellent security, stability and compatibility, the HarmonyOS system combines the 4K/8K ultra-high-definition video technology of the main station, so that mobile users can enjoy faster response, clearer picture quality and more diverse functions during the Olympic Games.
"CCTV Watching TV"
Turn on the integration of large and small screens of ultra-high-definition TVs
In order to promote ultra-high-definition TV into thousands of households and meet the needs of the majority of users to watch ultra-high-definition video and listen to three-dimensional color sound and audio, the main station has built a 4K/8K ultra-high-definition TV program source station, created "CCTV TV", and relied on the "double gigabit" network to provide users with ultra-high-definition TV services with integrated transmission of large and small screens; Launched the "Simultaneous Listening" function, which allows users to listen to the three-dimensional color TV accompaniment that is synchronized with the video through headphones.
Chen Wensheng, Deputy General Manager of China Satcom Group Co., Ltd., Xu Shoufeng, President of the Culture and Publicity Industry Division of China Telecom Group Co., Ltd., Ling Liwen, Deputy Secretary of the Party Committee of the Radio and Television Research Institute of the State Administration of Radio and Television, Han Xiaopeng, Member of the Party Committee of the Planning Institute of the State Administration of Radio and Television and Deputy Director of the Radio, Film and Television Information Network Center, Fang Fang, Vice President of Government and Enterprise of China United Network Communications Group Co., Ltd., heads of relevant departments of China Central Radio and Television Station, and representatives of China Mobile and other enterprises attended the event.