Recently, the incident about Huang Yiming's hype of Wang Sicong's daughter's flash advertising fee of 110,000 yuan has caused a stir on the Internet.
The cause of the incident was that Huang Yiming revealed that his daughter could receive advertisements at a cost of up to 110,000 yuan. She not only claimed to rub Wang Sicong's traffic, but also felt that this was equivalent to the child support paid by Wang Sicong, and even emphasized that she did not directly ask Wang Sicong for money, but used the traffic to make money. She publicized her daughter's behavior of receiving advertisements and bringing goods, which instantly attracted the attention of many netizens.
Wang Sicong has been low-key after being exposed to have a daughter, saying in the chat record with Huang Yiming that he has no money and has postponed the processing, and has not publicly admitted that Shanshan is his daughter.
Li Yuchan reported Huang Yiming's hype behavior with his real name, questioned the legality of the advertising fee he charged, and pointed out that this behavior violated the advertising law, and also made it public @WandaGroup to seek attention.
Netizens came when they smelled the melon, and some people ridiculed that Shanshan might be able to become a "rich generation" and use traffic to make money. Regarding Huang Yiming's behavior, everyone has different opinions. Some people support her for self-reliance, but many more question her for overspending her children and using them as a tool to make money.
At the same time, the capital side also asked Huang Yiming to add the "green onion" element when shooting the video, and this unscrupulous demand for profit undoubtedly made this incident more chaotic.
There are a number of core issues in this case. The first is the boundary issue of online hype, does Huang Yiming's behavior constitute online hype? This hype has had a great impact on public opinion as well as on the people involved. The second is the compliance of the Advertising Law, did Huang Yiming violate the relevant regulations? In particular, when it comes to the use and protection of minors in advertising, we need to attach great importance to it. The second is the parent-child relationship and responsibility, is Huang Yiming's practice of using his daughter as a money-making tool reasonable? There are also different opinions among the public on whether Wang Sicong should bear the responsibility of support.