It's almost all fakes! The profit margin is as high as 750%, why are consumers still willing to be "cut leeks"?

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preface

In today's era of sophistication and high-end lifestyle, famous brands seem to have become a symbol of identity and taste for many people.

In order to cater to society's demand for "high-end lifestyle" labels, many people have chosen to buy luxury brands.

However, the price of luxury goods has also discouraged most people, so A goods, that is, copycat luxury goods, have quietly entered the public's field of vision and become the "favorite" of many people who pursue famous brands.

They are almost indistinguishable from the original in appearance and packaging, but the price is much cheaper, even a fraction of the original!

Because of this, even if they know that these products are not genuine, there will still be a large number of consumers who buy them.

Why is A-goods, which have a huge gap in price, so popular?

Does the vanity, profiteering and disregard for quality behind it mean that we are moving towards a consumer society full of illusions?

Driven by vanity

With the improvement of living standards, more and more consumers have begun to see luxury goods as a way to improve their social status.

From high-end Rolex watches and Chanel bags to exquisite luxury clothing, the brand has become the measure of success for many.

However, the truth is that while there are many people who aspire to own these expensive goods, not all of them have enough wealth to support this consumption.

Especially in some low- and middle-income groups, the vanity of pursuing famous brands often becomes the biggest motivation for them to buy A goods.

You see, you know that this is just a replica of the product, but its appearance, packaging and price are very similar to the original, why give it up?

Especially in the face of constantly changing luxury styles, buying A goods seems to be a compromise: although it is not genuine, it can satisfy the vanity of owning luxury goods.

Netizens commented: "I know it's fake, and I'm not stupid, but when I see this price, I still can't help but want to buy it, and others can't see it anyway." ”

This mentality is not an isolated phenomenon, but a common mindset of many people when pursuing famous brands.

For many consumers, the low price of A goods allows them to enter the world of luxury goods in an "affordable" way, and this need to meet the outside world is far greater than the importance of quality.

This psychological impetus has given birth to a huge A-goods market, and it has also allowed some unscrupulous merchants to see the profiteering space.

Behind the profiteering

Behind the popularity of A goods is the huge profit margin of merchants.

Especially in some cities such as Guangzhou and Shenzhen, factories specializing in manufacturing and selling A goods can be seen everywhere.

The appearance of the goods produced here is almost the same as the original, and even the packaging, invoices, and even the trademark logo strive to achieve "fake and real".

The cost of these goods is low, but the market price can still maintain a certain price difference, and the profiteering space of merchants is born.

For example, somewhere in Guangzhou, a store called "Replica Luxury" attracts a large number of customers every day.

Although these bags, watches, and shoes are labeled as "1-to-1 replicas", their appearance and workmanship often make it difficult to distinguish the authenticity.

Compared with the price of tens of thousands or hundreds of thousands of genuine products, the selling price of A goods is only a few hundredths of the genuine products, but the profits are surprisingly high.

Some manufacturers told reporters, "The production cost of a luxury brand bag is less than a few hundred yuan, but it can be sold for thousands of yuan in the market, and the profit margin can reach more than 750%!" ”

Netizens commented: "The price of those A goods is too cheap, and I feel very decent to give them to friends, so there is no need to spend so much money to buy genuine products." ”

It is precisely because consumers pay more attention to appearance and price that merchants will continue to increase their investment and production in the A goods market.

Through this "legal but illegitimate" approach, merchants can not only make huge profits from it, but also gain a place in the market through "low prices and high sales".

This phenomenon has also led to more and more problems of counterfeit and shoddy goods.

Although these goods often do not have quality assurance, as long as they can meet the short-term needs of consumers, they will continue to be favored by the market.

The hidden danger of fakes

Although A-goods attract a large number of consumers with their low prices and "fake and real" appearance, they are not without a price.

When consumers buy A goods and start using them, they may soon find that problems follow.

The thread of the bag is easy to fall off, the watch is not accurate, and the fabric of the clothing is not of good quality, and these common quality problems are gradually exposed.

Especially for a period of time after purchase, the quality problems of these A-goods are often difficult to solve through formal channels.

Once consumers find out that they have purchased a fake product, they are often unable to find a merchant to return or exchange it.

However, some unscrupulous businesses take advantage of this situation and disappear from the market early, and the rights and interests of consumers are not effectively protected.

A consumer said: "At that time, I thought I was buying a genuine product, but after buying it back and using it for a few months, the bag began to fade and deform, which was really angry and helpless." ”

This situation is not uncommon in the A-goods market, and many consumers are paying the price for short-term face.

What's more, some unscrupulous merchants sell these A-goods to the market at a higher price while pretending to be genuine products, causing more economic losses.

In addition, counterfeit and shoddy goods not only affect the interests of consumers, but may also have a serious impact on the entire market order.

Their existence has led to the encroachment of the market share of genuine brands, and also caused consumers' trust in the brand to gradually decline, thus affecting the healthy development of the entire consumer market.

The work of cracking down on counterfeit and shoddy goods is inseparable from the joint efforts of all sectors of society.

As consumers, we should also be more cautious when purchasing, reject fakes, and favor authentic brands.

In the face of this vanity-driven consumption phenomenon, each of us should consume rationally and not let the counterfeit market continue to occupy our lives.

Only in this way can we get rid of our dependence on A goods, make the market healthier, and better protect the rights and interests of consumers.

epilogue

The popularity of the A-goods market reflects the expansion of vanity and consumer desire in modern society.

Although in the short term, A goods can satisfy some people's desire for luxury.

But in the long run, this kind of consumption that relies on fakes not only fails to enhance the true value of people, but may also lead to some serious quality problems and even affect the order of the market.

In this case, rational consumption is particularly important.

Consumers should be aware that the true luxury life is not reflected by buying fake goods, but by improving their own literacy, taste and lifestyle.

Everyone should do what they can according to their own financial situation, and strive for quality rather than vanity.

So, how would you make a judgment when faced with the choice between luxury goods and A-goods? Feel free to share your views and experiences with everyone in the comment section.