Where do you put your cat food? In the cupboard? Under the sink? Or behind the counter? No matter where you store your cat food, we bet they're deliberately kept out of sight – and that's understandable.
Standard cat food packaging is often printed with a strong portrait of the cat, a gourmet gold finish, or a plain label to promote the scientific benefits of cat food, but it is not pleasing to the eye. Cat food brand Maowoo has designed a bold packaging system with a cat face logo and even a nice handle. Packaging is better able to fit into modern urban homes, but it also needs to prove that its food is healthy, meets standards, and has a scientific basis. Therefore, the main challenge is to combine "lifestyle aesthetics" with "scientific cat care".
The inspiration for the packaging was the company name. The brand's Chinese name is 毛兀, and the pronunciation of "毛兀" sounds like a cat's meow, "and the characters resemble whiskers and mouths, thus creating a text mark that gives the impression of a smiling cat face." This face adds a playful element to the packaging and appeals to the "young" market. This graphic element is then paired with a vivid orange and blue and circular stripe pattern, just like what you see on a cat's fur.
The cat's logo and carry handle create the most fashionable cat food on the market
Maowoo is a cool cat.
One tradition that breaks is the way products are stored and transported. The team forwent heavy bags or simple cans, opting instead for boxes with handles, reminiscent of baked goods. Not only does this make the product more portable and unique, this approach "provides an intuitive sense of deliciousness, enriches the level of packaging design, and makes the canned food inside precious."
IDEAL, an idealistic pet nutrition and health brand, SURPRISE, uses illustrations to create a unique aesthetic
Idealism is a pet FMCG brand with pet nutrition and health products as the main body. The brand design is inspired by the visual characteristics of cats and dogs, cats and dogs due to their own biological attributes, most of the colors seen are blue, yellow and some gray, and the main color of the product packaging is the corresponding color.
The brand wanted to highlight a relaxed and natural health attribute from the packaging dimension. In order to create the visual memory point of the brand, the design team broke the expression method of the traditional pet brand real shooting and realistic illustration, and used graphics and color combination specifications for aesthetic design, which made it easier for people and pets to have memory points.
Guanben is a visual super symbol of the abstract concept of ISLELESS pet life brand
Guanben is characterized by creating a calm and dedicated brand image, and pursues to achieve "extreme" exquisiteness. In this visual system, the design team integrated the concept of "pole" into the core visual of the brand, using the circle as the basic graphic and communication symbol.
Tiger pet food brand cheeerSTUDIO "cats are made of liquid"
The new pet brand Huji focuses on the quality of cats' food and adheres to the concept of "tiger cats". The brand logo comes from a cat with a good mood and desire to explore. cheeerSTUDIO uses graphic creativity to express the feature of "cats are made of liquids", and the different forms of "square cats" on the packaging are derived from cats who like to hide themselves in cardboard boxes, which are funny and very cute.
In the VI system, cheeerSTUDIO integrates the strange growth of cats into the two-dimensional and three-dimensional carriers, so that this flexibility can be vividly integrated with the brand graphics. They hope that cats can convey diverse appearances, but also express the relationship and weight between pets and humans.
PS: Breaking the stereotype of cat food packaging design "Click to jump to view details