Ant Business Alliance, Habu Data and China Consumer Big Data Research Institute released the "White Paper on Five Major Categories of Consumption Trends in the Sinking Market". Analyze the consumption data of 170+ stores in the sinking market, 9,000+ stores across 29 provinces, municipalities and autonomous regions across China, with annual sales of nearly 200 billion yuan, and interpret consumer purchasing behaviors, preferences and trends. FMCG has selected the data of FMCG categories such as water drinks and snack foods, as follows.
Cookies: The Oreo brand is number one
Chewing gum: Mondelēz Xuanmai brand ranks first
Room temperature cake: The peach and plum brand ranks first
Solid drinks: Xiang Piaopiao brand ranks first
Frozen dessert - ice cream/ice cream: Yili brand ranks first