On October 13th, at the Dashatou Wharf in Guangzhou, the first cruise food festival in the Greater Bay Area and the joint launch conference of new products of global food selection jointly organized by Nanfang Press Media Group and Guangzhou Huanqiu Food Star Selection Supply Chain Co., Ltd. were held here.
With the purpose of "building a platform, highlighting brands, exhibiting characteristics, and promoting cooperation", this event attracted more than 100 industry leaders, dealer partners, media reporters, etc. to board the cruise ship "Pearl River Jade" to discuss the high-quality development of the snack food industry.
On the night of the event, under the witness of the participants, the global food selection × the first launch of the co-branded products of Southern Premium, opening up a new idea of co-branding and cross-border, presenting special leisure food for the first cruise food festival in the Greater Bay Area, and showing the style of "global food selection". At the same time, the Canton Tower and the Eye of the Pearl River are also shining with gold, and the "Global Food Selection" is hung high, and the bright night lights shine on the Pearl River.
At the meeting, Lin Guoquan, the manager of Global Gourmet Star Supply Chain Co., Ltd., shared the growth history of the global gourmet selection brand and introduced the series of products of this new product joint conference. The new products jointly launched by Global Gourmet Selection and Southern Youpin innovatively use low-temperature baking, cutting and processing technology to create a thick potato chip-like taste, breaking people's traditional perception of beef jerky. The products are made and distributed freshly every order, taking into account the health and taste, and also laying a solid foundation for the global food selection brand to become bigger and stronger.
Lu Yufu, deputy general manager of Nanfang Premium of Nanfang Press Media Group, said that the first cruise food festival in the Greater Bay Area and the joint launch conference of new products of global food selection were jointly held with the new star of the domestic beef jerky market, the global food and food selection star, with high-end food and ingredients as the starting point, and the integration of "media + e-commerce + enterprise" to explore new development opportunities for the high-end food and food ingredients market in the Guangdong-Hong Kong-Macao Greater Bay Area, and inject new impetus into the high-end food and ingredients industry in the Bay Area, thereby helping the city's economic construction.
Chen Weidong, chief expert of the Southern Modern Grass Animal Husbandry (Cattle) Innovation Team of Guangdong Province's Modern Agricultural Industry Technology System, was invited to share the current situation of the beef market at home and abroad, the characteristics of Angus beef and how to distinguish high-quality beef jerky products, etc., so that all channel providers on the scene have stronger confidence in the selection of steak crisp products by global cuisine.
In order to further promote the industry to rejuvenate agriculture and help the rural revitalization work to be effective, at the meeting, Nanfang Youpin and Global Food Stars selected Peng Xinzhi (third brother Kang Qiyao), Le Ge Dad, Huanshi Dong Twelve Sisters and other live broadcast experts who have been helping rural revitalization for a long time awarded the title of "E-commerce Public Welfare Agricultural Ambassador", and invited "Agricultural Ambassador" to carry out online live broadcast activities on the spot.
In the live broadcast of the "Global Food Selection", steak crisps were the most popular among consumers, selling more than 18,000 copies, and several high-quality agricultural products such as southern peach and jade sea bream, freeze-dried durian, Xinjiang red dates, and Shanxi millet sold more than 5,000 copies, and the sales of the whole product exceeded 5 million yuan.
In the exchange session of the Greater Bay Area Food Festival dinner, the participants exchanged and discussed how traditional food can break the situation through the marketing matrix and how to combine multiple channels to build a platform to achieve the high-quality development of the food industry.
In the new product concentration display area, the steak crisps jointly created by Nanfang Youpin and "Global Food Selection" were favored by the participants, allowing the guests to experience the excellent quality of the products.
According to the relevant person in charge of Nanfang Youpin, the joint release of new products selected by Nanfang Youpin and Global Gourmet is in line with the consumption trends of the new era such as consumption health and channel change. In the future, relying on its strong media connection and supply chain, Nanfang Youpin will carry out in-depth cooperation with Global Food Selection in the direction of brand direct supply and precision marketing, and empower the rise of the brand and help the brand to increase the volume of the brand by creating products, marketing and channels through the combination of products, marketing and channels. And through market rooting, product innovation, channel deepening, brand penetration, etc., it will open a new chapter in the layout of the omni-channel track for global food selection, further improve the market share and brand influence of global food selection brand products, continue to help the healthy development of the food industry, and promote the high-quality development of leisure snacks.
South+ reporter Huang Jin
【Author】 Huang Jin
[Source] Southern Press Media Group Southern + client