In Mexico, when you are thirsty, the first thing that comes to mind is to buy a bottle of mineral water to drink,
At that moment, you will be at the bottom of the chain of local contempt.
Mexicans' daily replenishment of the body's needs has never been mineral water, but cola.
In their conception, drink Coke when healthy, drink Coke when sick, and even drink Coke in daily prayer.
It seems that in this country, Coke is an omnipotent, all-encompassing holy water.
In 1926, the Coca-Cola Company entered Mexico for the first time.
Through nearly 100 years of sales network construction, Coca-Cola has an unshakable market influence in Mexico.
For this reason, a bottle of Coke here is usually cheaper than water.
Carbonated drinks also fill the streets of Mexico, and a five-minute drive will find more than a dozen shops selling Coke.
Most people here are either drinking Coke or holding a bottle of Coke in their hands.
From the elderly to children, this is a must-have drink for everyone.
As a result, Mexicans are very addicted to coke.
The data shows that Mexicans drink more soda than people in other countries of the world.
According to statistics, the daily calorie intake of Mexicans mainly comes from high-calorie beverages.
As a result, it is also the country with the highest mortality rate from chronic diseases in the world.
That's almost three times as many as the second-place South African.
In Mexico, about 24,000 people die each year from diabetes, cancer and heart disease related to sugary drinks.
This is the highest number of deaths due to sugary drinks in the 20 most populous countries studied.
Sugary drinks such as Coca-Cola and Gatorade kill far more people in Mexico each year than violent homicides.
Such a high mortality rate is actually related to the fact that the country is the world's largest consumer of soda.
Mexicans drink an average of 728 cups of Coke a year, nearly double the average American.
Usually, an ordinary Mexican, starting from breakfast, will start drinking Coke,
Drink uninterruptedly for a day thereafter until bedtime.
Mexicans feel, "Coke is like a drug, it's addictive." ”
In addition, in Mexico, cola has such a high status that it is also used as a sacrifice in traditional ceremonies.
In some religions, it is said that burping with Coca-Cola can purify the inner evil...
Therefore, in some traditional rituals, cola is a popular religious offering.
And the elevation of humble Coke to a religious artifact has increased its prestige,
This has also led to the fact that in Mexico, the people who provide Coca-Cola generally have a high status in the community.
Even, in some villages, it is used as money from time to time in certain circumstances, with the function of actual transaction.
Today, much of Mexico is tied to a bottle of Coke and the interest groups behind it.
And Mexicans seem to be used to being dominated by Coke.
Born in Coke, died in Coke.
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Image source: Extranet News, Weibo