In recent years, China's auto exports have become a force to be reckoned with in the global auto market, especially in the field of new energy vehicles. According to the latest data released by the China Association of Automobile Manufacturers, China's total NEV exports reached 519,000 units between January and May 2024, an increase of 13.7% compared to the same period last year. This series of export data shows that China's new energy vehicles are moving towards the global market with a firm pace, and China's new energy vehicles can be seen in the vast land of Asia, Europe and Latin America, and they are gradually changing the pattern of the global automotive industry.
Among the many new energy vehicle exporters, BYD, Tesla China and SAIC Passenger Vehicle are among the top three, and they have won wide recognition in the international market for their advanced technology, reliable product quality and perfect global sales network. As a leader in China's new energy vehicle industry, BYD's product line covers many fields such as passenger cars and commercial vehicles, and with its deep technology accumulation and globalization strategy, BYD has now become the world's largest new energy vehicle manufacturer. Through continuous technological innovation and market expansion, SAIC Passenger Vehicle has entered many of its vehicles around the world, demonstrating the strength of China's automobile manufacturing.
China's auto exports "big dark horse"
Among the many new energy vehicle export enterprises, there is a "dark horse" that is particularly eye-catching, that is, Nezha Automobile. According to the data, from January to May 2024, Nezha Automobile's new energy vehicle exports reached 16,458 units, which not only made it stand out among the new power car companies, but also surpassed Xiaopeng Motors, Cialis, Skyworth Automobile and other high-profile Chinese car companies, becoming a leader among the new power car companies. Nezha Automobile's achievements in going overseas do not come by "luck", but behind it is the unremitting pursuit of technological innovation, the accurate grasp of market demand and the in-depth layout of overseas markets.
Nezha Automobile's layout strategy in overseas markets is very forward-looking, and it acted quickly as early as three years ago. In the face of a complex and volatile international environment, Nezha Automobile has adopted a flexible and diverse market entry strategy, setting up factories in Thailand, Indonesia and Malaysia. According to reports, the first overseas factory in Thailand has been put into production, and it once surpassed Tesla to become the champion of pure electric vehicle sales in the local area. Starting from Southeast Asia, Nezha Automobile is actively entering emerging markets such as Latin America, the Middle East and Africa, and has taken entering Europe as an important goal, and plans to account for more than 50% of overseas sales in the future.
Through the dual strategy of deep localization and reasonable pricing, Nezha Automobile has successfully established a solid market foundation in multiple regions around the world, which has not only increased brand awareness, but also brought significant sales growth to the company. More than 90% of the employees of overseas subsidiaries are localized, and more importantly, they can integrate into the local market to meet the needs and preferences of local consumers.
Industry insiders said that Nezha Automobile's "emergence" overseas is a microcosm of the internationalization process of China's new energy vehicle industry, which not only demonstrates the strength and potential of China's new energy vehicle enterprises, but also injects new vitality into the development of the global new energy vehicle market. In the future, with the continuous innovation and upgrading of China's new energy vehicle industry, we have reason to believe that Chinese brands such as BYD, Chery Automobile, Great Wall Motor, Nezha Automobile and Xiaopeng Motors will play a more important role in the global market and promote the global new energy vehicle industry to a higher level.