Have you noticed that there are fewer people who question and ridicule Li Auto on the Internet?
The content of the ideal car, in the comments below, although there are occasionally people who are sour, mocking the ideal car, but soon someone will fight back, and in the past few years, no one dared to fight back, because if you fight back, you are collecting money, they are convinced of the fact that "the ideal car is industrial waste", and feel that all the people who speak for the ideal car are water armies and have been recharged.
And their words are the same, they are all backward technology, the ideal car only has a refrigerator and a large sofa, the ideal car has no technology and relies on marketing, and those who buy the ideal car are brainwashed.
Let's not talk about the others, I'm curious about one thing, why BBA's top luxury cars, models that cost millions, have color TVs in the back, refrigerators, and large sofas, and they never spray them? When it comes to the ideal car, the combat effectiveness is off the charts? Later, I understood that this is the inferior nature of many people, who will only look up to products that they can't reach in their lives, and Li Auto, a product that he can afford by tiptoeing, will be sarcastic, to put it bluntly, he thinks that the people who buy Li Auto are not much higher than themselves, and everyone is of the same class.
In the 26th week of 2024 (6.24-6.30), the weekly sales of Li Auto reached 13,000 units, and since the beginning of this year, Li Auto has been 10 consecutive weeks, pressing the world, and has achieved the first sales volume of new forces in the domestic market.
According to the sales data in June, Li Auto ranked first with 47,774 units, a year-on-year increase of 47%, slightly higher than the 46,141 units of Hongmeng Zhixing, and as of the end of June, Li Auto had delivered a total of 188981 vehicles, slightly lower than the 194207 units of Hongmeng Zhixing.
In addition to the gratifying sales volume, the average transaction price of Li Auto exceeded 300,000 yuan, reaching 319,000 yuan. Let's take a look at the average transaction price of other luxury brands, Lincoln is 300,000 yuan, Audi is 295,000 yuan, and Audi, as a first-line luxury brand, sold 49,000 units in May.
In other words, according to the sales volume and average transaction price of Li Auto, it has become one of the first-tier luxury brands.
Li Auto is also the first to make a profit among the new domestic car-making forces, while at the same time, a large number of new car-making forces have closed down and gone bankrupt.
To this day, there are still people who attribute the success of Li Auto to marketing, to refrigerators, color TVs, and large sofas, and I think people like you are somewhat schizophrenic. Since you said that the ideal car has no technology, and the refrigerator color TV sofa has no technical content, why don't other car companies imitate it? Why can't the sales of the ideal car be reached after imitation? Isn't that a paradox? Do you think other car companies are not interested in seeing the sales of Li Auto? With so many traditional auto brands in China, which new energy sub-brand can reach the sales volume and average price of Li Auto? They dream of having their own sub-brand and have such achievements as Li Auto, so since Li Auto has no technology, why don't they do it? Is it because you don't like it?
To put it bluntly, there are two reasons for the success of Li Auto:
The first point is that its product manager is very, very good, it really does the car for the needs of users, the positioning of the daddy car is very accurate, and it will iterate quickly according to the needs of consumers. This is the fundamental reason why I think the ideal car will not decline, even if the MEGA product fails, the ideal car will learn a lesson and adjust quickly, you look at the traditional car companies, from a product project, to design, research and development, manufacturing, how many levels do you have to go through? The opposition of any internal vested interest may lead to the miscarriage of the project, so what is there to talk about rapid iteration and timely correction?
The second point is that when other new forces are betting on pure electric vehicles, Li Auto keenly sees the current shortcomings of pure electric models, so it chooses the extended range route in another way, and the extended range route is a transitional technology, but at present, there is no range anxiety, it is convenient to replenish energy, and it can also take into account the driving quality of the tram, in addition, compared with the pure electric model, the extended range model saves the battery cost, and uses these costs in large space and high configuration, making the ideal car of the same level more attractive.
Three years ago, you said that the ideal car will inevitably go out of business, and no technology will last long, two years ago, you said that the products of the ideal car are very good to copy, the traditional car companies will end, and the ideal car will be finished immediately, a year ago you said, Huawei has made efforts, and will reduce the dimensionality of the ideal car, but the situation you expected, did not happen, but the ideal car is becoming more and more popular, and then, look at it for another three years, do you want to bet on something?