Preface
On June 28, at the headquarters of Gree in Zhuhai, Ms. Dong Mingzhu's words swept the industry like a heat wave.
Dong Mingzhu, an entrepreneur known for his straightforwardness, expressed strong dissatisfaction with the fact that the sales of Xiaomi air conditioners boasted of surpassing Gree. In her eyes, Gree's air conditioner is not only a commodity, but also the crystallization of technology, which is the result of Gree's years of research and development and innovation. And Xiaomi, it seems that she does not seem to have such a technical background.
The battle for technology in the air conditioning industry
The air conditioning industry is a seemingly simple but tech-rich field. Dong Mingzhu's emphasis on the "core technology" seems to many people to be the key to whether air conditioning companies can gain a foothold in the market. But what is the core technology? This seems to be a question worth exploring.
In fact, the technical threshold of the air conditioning industry is not as high as we think. Many of the technologies that were once thought to be complex and mysterious have become known over time in the context of the times. It's like a piece of land that has been cultivated by its predecessors, waiting for those who come after it to sow and reap.
So what is Xiaomi's core technology? This is a question that may be difficult for even Xiaomi itself to answer. Xiaomi's product ecology, assembly and OEM models seem to be able to find shadows in it.
Lei Jun and his team seem to have forgotten their original ideals. If Xiaomi can break the price restrictions of the air conditioning industry as a challenger as it did when it opened up the mobile phone market, it will be able to win the favor of consumers. After all, for consumers, cost-effective products are often more popular.
Gree and Xiaomi's "air conditioning war"
This air-conditioning battle between Gree and Xiaomi is like a martial arts competition. Both sides show their strengths and compete for market share. But in the end, this debate about core technology may be just a cover for the game between the two sides. The real battlefield is still in the minds of consumers. Whoever can win the hearts of consumers is the real winner.
Gree has independent research and development technology and production lines, Dong Mingzhu said that Gree has a technical team and production line, which can independently complete the process from design to manufacturing. Gree's core technology involves many fields such as refrigeration technology, smart home environmental protection and energy saving.
Gree stands out in the market competition because of its strong strength, especially the continuous exploration of core technologies. Gree has several national R&D bases and technology centers, and is committed to the R&D and breakthrough of innovative technologies, and the production line is highly automated and equipped with comprehensive high-end equipment to ensure the stability of product quality and production efficiency.
Xiaomi relies more on market strategy and brand influence. From the very beginning, it adopted the Internet marketing model, selling products online, reducing the cost of intermediate links, so as to attract consumers at a more attractive price.
Through the layout of the ecological chain, Xiaomi has launched a variety of smart home products such as mobile phones, air conditioners, TVs, etc., and built a complete ecosystem. Xiaomi may not be as good as Gree in terms of core technology, but with its flexible market strategy and strong brand influence, it still occupies a certain share of the market.
The consumer's "right to choose"
In the current market environment, the competition between Gree and Xiaomi has attracted much attention. Essentially, it's a battle of choice for consumers. When consumers buy products, they usually consider factors such as product quality, price, and after-sales service. Gree has won the trust and support of consumers with advanced technology and excellent product quality; Xiaomi, on the other hand, has attracted many young consumers through its low-price strategy and strong brand influence.
This battle of air conditioning is not only a contest between two companies, but also an all-round competition about technology, market brands and consumer choices. In this process, we have seen the competition between enterprises, the changes in the market, and the diversity of consumer needs.
Regardless of the outcome, this war will greatly promote the development of the air conditioning industry, so that consumers can enjoy better products and have more choices.