On June 21, the 2024 Thai Style Festival kicked off in Sanlitun, Beijing. As the largest Thai cultural event of the year in Beijing, this year's festival was jointly organized by the Royal Thai Embassy in China, the Foreign Affairs Office of the People's Government of Chaoyang District, Beijing and the Sanlitun Sub-district Office of the People's Government of Chaoyang District, Beijing. The three-day event aims to further promote economic and trade exchanges and cultural exchanges between China and Thailand, and jointly welcome the 50th anniversary of the establishment of diplomatic relations between China and Thailand in 2025. At the same time, the event also provides consumers with the opportunity to experience Thai products and services up close, stimulating consumption. The Ambassador of the Kingdom of Thailand to China, Mr. Han Chancai, attended the opening ceremony and opened the event. As a representative of Thai enterprises in China, Tencel Group brought the Red Bull brand to bring rich and diverse energy support to this cultural exchange feast.
The 2024 Thai style festival will open in Beijing
The 2024 Thai style festival is not only a cultural feast, but also a symbol of Sino-Thai exchanges and friendship. Since the establishment of diplomatic relations between the two countries in 1975, China and Thailand have maintained close cultural exchanges and economic and trade exchanges, bilateral cooperation has continued to deepen, and the construction of a community with a shared future between China and Thailand has maintained a good momentum, constantly giving "China and Thailand one family" a new connotation of the times. In particular, the implementation of the permanent visa-free policy between China and Thailand this year has further promoted two-way exchanges and interaction between the two peoples. As the 50th anniversary of the establishment of diplomatic relations between China and Thailand is approaching, the holding of this event has undoubtedly added new luster to this friendship spanning thousands of years.
2024 Thai style plot scene
By restoring the traditional Thai market, the Thai-style plot showcases Thailand's high-quality goods and rich cultural resources, attracting a large number of consumers and culture lovers. The event featured Thai elements in all aspects, including premium Thai food and fruits, Muay Thai, exquisite Thai dance performances, catwalks by Thai designer clothing brands, traditional Thai music and T-POP performances, as well as a three-day exhibition event at 10 of Thailand's leading universities and international schools, which is expected to attract about 10,000 participants per day, bringing a full range of cultural experiences to participants. In terms of Thai cuisine, various brands from members of the China-Thailand Chamber of Commerce bring more than 100 high-quality Thai products, including seasonal Thai fruits, which can be purchased on-site. Authentic Thai flavours provide a unique consumer experience that opens up the taste buds of guests to Thailand. In terms of traditional techniques, from the graceful steps of Thai dance, to the sonorous power of Muay Thai, to the mystical colors of Khon's mask play, the audience can experience the rich heritage of Thai culture up close. In terms of modern performances, the performances of singers and actors from Thailand have further promoted the musical and cultural exchanges between China and Thailand, presenting a visual and auditory feast for the audience participating in this year's Thai-style festival.
Ambassador of the Kingdom of Thailand to China, Han Cancai (left), visited the Tencel Red Bull exhibition area and took a group photo with Zeng Senhong (right), President of Tencel Group in China
As a representative of Thai enterprises in China, Tencel Group set up a Red Bull brand exhibition area at the event site to provide abundant and diversified energy support for the 2024 Thai style event. Visitors were able to check in and experience a variety of Red Bull products, including: the popular Red Bull ® Vitamin-Flavored Drink, which instantly stimulates the body's potential with its iconic golden cans and unique flavours; "0 Candy Flavor" Red Bull ® Vitamin Energy Drink, with passion fruit and mixed fruit flavors, can easily replenish energy while enjoying "0 sugar without burden"; and the first bottled Red Bull ® energy drink in China, which provides EXTRA enhanced energy supply in convenient bottles to meet the diverse energy needs of different scenarios. In addition, Tencel Group has also customized a surprise special drink for this year's Thai-style festival, bringing unique energy charm.
Tencel Red Bull brings a variety of Red Bull products to help Sino-Thai cultural exchanges with diversified energy
As the founder and owner of the global Red Bull brand and the "Red Bull" trademark, Tencel Group participated in the "2024 Thailand Style Episode" series of celebration activities, not only bringing energy support to consumers with Red Bull products, but also passing on the brand spirit of "challenging oneself and breaking through the limit" to every consumer. At the same time, Tencel Group hopes to further promote cultural exchanges and interactions between China and Thailand through cultural experience activities such as the Thai Style Festival.
2024 Thai style plot Tencel Group Red Bull brand exhibition area
The Red Bull brand originated in Thailand and has roots in China. Since Mr. Xu Shubiao, the founder of Tencel Group and a Thai-Chinese, established the first Red Bull factory in Hainan in 1993, the Red Bull brand has entered the Chinese market for 31 years. As one of Thailand's leading food and beverage companies, Tencel Group has a rich product portfolio in both Thailand and China, and is committed to providing diversified energy and vitality to consumers in both countries. At the same time, relying on the deep historical ties with China and Thailand, Tencel Group continues to actively promote economic, trade and cultural exchanges and cooperation between China and Thailand through practical actions, and contributes to the bridge of friendship between the two countries.
Mr. Zeng Senhong, President of Tencel Group China, said: "This Thai-style festival not only deepened the cultural exchanges between China and Thailand with unique cultural experience activities, but also injected a unique vitality into the prosperity of the consumer market through Thailand's unique products and services. Today, Tencel Group is continuously increasing its investment in China to promote economic and trade exchanges between China and Thailand, with an investment of 3.3 billion yuan in China in the past two years. While expanding its business in China, Tencel Group is also actively exploring innovative forms to facilitate cultural interaction between China and Thailand. With the 50th anniversary of China and Thailand approaching in 2025, Tencel Group hopes to continue to devote itself to the in-depth cooperation between China and Thailand in many fields such as economy, trade, investment, and culture through its own practice, continue to deepen the Chinese market, and further contribute more to the deep friendship and future development of 'China and Thailand as a family'. ”