With the vigorous development of the new energy market, many traditional car companies have transformed and launched new brands to seize the market. Among them, Shenlan Automobile, a subsidiary of Changan Automobile, has become a cutting-edge force in the new energy vehicle market with pure electric and extended range as the core. Although Deep Blue Automobile has achieved good sales of 136912 units in 2023, it has frequently broken out product quality problems recently, which has attracted widespread attention.
On the complaint platform of the car quality network, many dark blue car owners reported that they had encountered the problem of "power disappearance". One of the owners of the 2022 1.5L 1200 Extended Range Edition described that when the vehicle had sufficient power and fuel capacity, the driving speed was suddenly limited, and finally the whole car was stopped on the highway due to power failure, and even serious problems such as the crash of the car and the inability to engage the gear.
Another owner of a Deep Blue car, who also drove the 2022 1.5L 1200 Extended Range Edition, experienced a similar powertrain failure. During driving, the vehicle suddenly fails to accelerate, stalls at high speeds, or even jumps directly into neutral gear when applying the brakes, and finally loses its ability to drive completely. The message on the instrument cluster says "The function is not available, the powertrain is not supported", which makes people feel anxious.
Regarding the battery performance of new energy vehicles, many people generally believe that there will be no power loss problem. However, the actual performance of Deep Blue Cars has broken this perception. A 2023 121MAX extended-range dark blue S7 owner in Lhasa reported that the vehicle was parked for only one night and there was a loss of power, and he even needed to seek power service from an insurance company. What's worse is that in less than half a month, the vehicle broke down again, first with a problem with the power system, and then the whole car was powered off, which made the owner feel troubled.
In addition, Deep Blue Automobile is also facing complaints about other quality problems in many aspects, such as abnormal motor noise, abnormal noise in the car, abnormal charging noise, seat bulge and inaccurate mileage. A 2023 200MAX extended-range version of the dark blue S7 owner said that in urban road conditions, even if you don't turn on the air conditioner and don't listen to music, the actual mileage of the vehicle can only reach less than 60% of the nominal value. These problems undoubtedly bring great inconvenience and safety hazards to the use experience of consumers.
In the list of "Top 10 Models in 2023 'Configuration Does Not Match Publicity'" released by Auto Door Network, Deep Blue SL03 ranked fourth. The main problems focus on the inconsistency between the configuration in the official propaganda and the actual vehicle, such as the difference in the car chip, storage capacity, and battery supplier. In addition, the official propaganda of the direct sales model and the promise of independent store construction have also not been fulfilled, and most of the Deep Blue Centers are shared with the Changan brand in the form of shop-in-shops. On the eve of March 15 last year, the owners of Deep Blue jointly issued an open letter to Changan Automobile, demanding corresponding compensation.
Editor-in-Chief's Perspective:
As a rookie in the new energy vehicle market, Shenlan Automobile has gained a certain market share by virtue of its cost-effective advantage. However, in order to gain the lasting favor and support of consumers, it is not enough to rely on price advantage alone. Quality is the lifeline of the brand, and technical strength and quality assurance are the key to building a brand "moat". If Deep Blue Automobile does not improve product quality in time, the decline in sales will be an inevitable trend.