In consumer behavior, it is believed that human attitudes are composed of three elements: cognition, emotion and behavior, and in the general process of product consumption, consumers first form cognition, then produce emotions, and then make consumption behaviors.
The real impact of advertising on people lies in "emotional regulation": that is, to associate products with joyful and pleasant images to create a positive psychological experience for the audience. Over time, consumers will transfer the positive emotions they get from these images to the advertised product, and eventually willingly pay for the product.
The process of people being "planted" is actually the process of receiving a different kind of advertising. However, advertising here is no longer the painstaking promotion of merchants, but the opinions and claims from the outside world, intentionally or unintentionally, which is a more intimate and efficient mode of information dissemination based on human interaction, and there is even a saying that in the mobile payment environment, "planting grass" is more important than coverage.
Successful grass planting needs to ignite people's emotional points. As a result, we found that whether it is a celebrity, an Internet celebrity, or a grassroots amateur on various social platforms, whether its carrier is text, sound, beauty or video, the number of effective ways to bring goods has a common logic: it is good-looking, good-looking, fun, infectious, and high emotional saturation, which can trigger people's emotional highs, and comes with 10,000 reasons to buy.