Recently, Mercedes-Benz Star Fund, together with the Road Traffic Safety Research Center of the Ministry of Public Security and China Children's Press and Publication, released the "Blue Book Series on Children's Traffic Safety in China: Research Report on Traffic Safety Education for Primary and Secondary School Students" (hereinafter referred to as the "Blue Book") to present Children's Day. For the first time, the three parties conducted an in-depth survey on the traffic safety education of primary and secondary school students in mainland China, focusing on the three core issues of "what to teach", "who will teach" and "how to teach", emphasizing the establishment of a "police academy" multi-education collaborative education model with schools as the main front of traffic safety education, and advocating the inclusion of traffic safety education in the formal curriculum system of schools.
As the first authoritative book in the field of traffic safety education for minors in China, the "Blue Book" aims to help young people establish a correct outlook on life and safety, change the current situation of "emphasizing propaganda and ignoring education" in traffic safety education, and provide a comprehensive education content system and practical guidance, so as to promote the extensive participation of all sectors of society in children's traffic safety education.
Wan Xuejun, Deputy Secretary of the Party Committee, Vice Chairman and Secretary-General of the China Youth Development Foundation, said: "Young people are the future of the country and the hope of the nation, and it is our common responsibility to strengthen traffic safety education for young people and let them grow up safely and healthily. Since 2010, when the Youth Foundation and Mercedes-Benz jointly established the Wishing Star Fund, the cooperation between the two sides has been deepening. The second volume of the 'Blue Book' is another collaborative effort between the two parties and authoritative partners, helping to raise the attention of the whole society to traffic safety education for young people, and providing a reference example for schools, parents and society, so that the importance of traffic safety education can be deeply rooted in the hearts of the people." ”
Zhu Jian'an, head of the Traffic Safety Publicity and Education Research Department of the Road Traffic Safety Research Center of the Ministry of Public Security, said: "The Road Traffic Safety Research Center of the Ministry of Public Security, the China Children's Press and Publication Group, and the Mercedes-Benz Star Wish Fund of the China Youth Development Foundation have combined the deployment requirements of the "Student Traffic Safety Improvement Action Plan (2023-2026)" issued by the Ministry of Public Security and the Ministry of Education on the implementation of the school traffic safety publicity and education improvement project. For the first time, this paper studies and analyzes how traffic safety knowledge is combined with school classrooms and curriculum standards, hoping to change the situation of 'emphasizing activity publicity and ignoring professional education' in students' traffic safety education in the past. This book will focus on the three core issues of 'what to teach', 'who will teach' and 'how to teach' of students' traffic safety education, and provide a comprehensive education content system and practical guidance. It is hoped that through this 'blue book', the police, schools, families, and social forces will work together to protect the lives of minors." ”
Zhang Yi, Deputy Secretary of the Party Committee and Secretary of the Commission for Discipline Inspection of China Children's Press and Publication Group Co., Ltd., said: "With the tenet of 'For Children, For the Future, For the Motherland, and For the World', the China Youth Press and Publication Group has been working with the Road Traffic Safety Research Center of the Ministry of Public Security and the Mercedes-Benz Star Wish Fund for many years to continue to explore traffic safety education for children with the 'Traffic Safety Experience Course' as the core. In the future, we will continue to base ourselves on the campus position, drive the linkage between the police academy and the scientific professional practice, so that the awareness of traffic safety and civilization can take root in the hearts of children and jointly protect a better tomorrow. ”
"Twelve years ago, Mercedes-Benz officially introduced the world's earliest and most influential children's road safety project 'Safe Children's Walking' to China to help China's children's road safety education. In the past 12 years, the school-based curriculum developed by the project has covered 210 schools across the country, and more than 820 safety-themed public welfare activities have been implemented through dealer community public welfare bases across the country, with more than 30,000 people participating. "On the eve of June 1st this year, we joined hands with the Road Traffic Safety Research Center of the Ministry of Public Security and the China Children's Press and Publication Group to launch the second volume of the Blue Book Series on Children's Traffic Safety in China, committed to promoting the construction of a scientific and authoritative children's traffic safety education system, working with all sectors of society to practice corporate social responsibility, and helping to cultivate responsible future road users." ”
Diversified education synergy and optimization of the education content system
In 2022, Mercedes-Benz Star Fund, together with the Road Traffic Safety Research Center of the Ministry of Public Security and the China Children's Press and Publication Group, released the first volume of the Blue Book Series on Children's Traffic Safety in China. On the basis of the research of the first "Blue Book", the second "Blue Book" actively responds to the "Student Traffic Safety Improvement Action", emphasizing the "Police Academy Home" multi-education collaborative education model with schools as the main front of traffic safety education, and promoting the long-term development of "children's traffic safety education". The "Blue Book" invites experts in the field of traffic safety, education experts, and front-line teachers to gain in-depth insights into data and cases, and provide practical guidance on children's traffic safety education for different social groups to protect travel safety.
Focusing on the three core issues of "what to teach", "how to teach" and "who will teach" in children's traffic safety education, the "Blue Book" suggests:
· Aiming at "what to teach": implement the content paradigm of "age and stratification" of traffic safety education.
· In response to "who will teach": emphasize the establishment of a "police academy" multi-education collaborative education model with schools as the main front of education.
· For "how to teach": clarify the theoretical basis and implementation strategy for the implementers of traffic safety education.
Twelve years have passed, step by step to protect children's traffic safety
As one of the earliest car brands to focus on children's traffic safety, Mercedes-Benz introduced one of the world's earliest and most influential children's road traffic safety programs to China in 2012. As one of the key contents of the "Safe Children's Travel" project, the "Blue Book Series of Children's Traffic Safety in China" helps to consolidate the theoretical and policy foundation from an authoritative and macro social perspective. Another key activity, "Children Talk, Works", aims to address children's needs from a micro perspective and encourage them to contribute to safe travel.
In addition, the "Safe Kids" project has penetrated into the two frontlines of education in schools and communities to create a diversified road traffic safety education paradigm. Since 2012, the school-based curriculum developed by the project has covered 210 schools across the country, carried out more than 800 traffic safety experience classes, and trained nearly 2,000 teachers. Since 2016, relying on the Mercedes-Benz authorized dealer network, the project has continued to radiate to community families and institutions, providing safety education and popular science courses for teenagers and children, and has so far supported dealer partners to carry out more than 820 safety public welfare activities, with more than 30,000 participants.
Continue to deepen and use "stars" to lead the future of traffic safety
As the inventor of the automobile, Mercedes-Benz has been leading the industry in innovation and protection for 138 years: looking back, Mercedes-Benz engineer Béla Barnyi, known as the "father of passive safety in automobiles", first proposed the concept of "safe body" in 1951; In the 90s of the last century, Mercedes-Benz put forward the concept of "holistic safety", which integrates active safety and passive safety to provide drivers and passengers with safety protection throughout the process. Looking to the future, Mercedes-Benz will strive to achieve its vision of "zero fatal traffic accidents" by 2050.
Traffic safety has long been one of the key concepts rooted in the Mercedes-Benz brand. No matter how the times go by and how technology changes, Mercedes-Benz will spare no effort to defend traffic safety, so that everyone who goes to a distant place can arrive safely and Mercedes with peace of mind.