In the real estate world, Li Ka-shing's name has always been closely associated with the industry vane. Recently, Cheung Kong Asset Group (Cheung Kong Group) once again launched the residential project "#LYOS" in Hung Shui Kiu, Northwest New Territories, Hong Kong to the market in the form of discount promotions, which has aroused widespread heated discussions. Does this move mean that an inflection point in the real estate market has arrived? Or is it another strategic layout under Li Ka-shing's unique business vision?
Loading...
At a time when the real estate market is changing, the Cheung Kong Asset Group, owned by Li Ka-shing, the richest man in China, has once again attracted the attention of the industry. Cheung Kong Group announced that its residential project "#LYOS" in Hong Kong's New Territories will go on sale on May 19, attracting buyers at a significant discount of up to about 25% to 32%, which is undoubtedly a shock to the Hong Kong property market.
The "#LYOS" project includes exquisite strata building units and distinguished garden duplex units, which not only meet different living needs, but also allow buyers to smell the opportunity to buy the bottom with unprecedented discounts. The most eye-catching thing is that some units are priced as low as HK$2.999 million after enjoying the highest discounts, which is undoubtedly a blessing from heaven for young people who dream of settling down in Hong Kong.
On April 6, the Hong Kong real estate market witnessed an unprecedented grand opening, the flagship project "Blue Coast (South Coast of Hong Kong Island)" jointly built by Cheung Kong Group and MTR Group was grandly opened, with 422 units attracting tens of thousands of buyers.
According to the authoritative data of Hong Kong Centaline Real Estate, only on the opening day, the project has received 28,000 groups of subscription applications, compared with the launch of 422 houses, the oversubscription rate is as high as an astonishing 65 times, with an average of 66 people grabbing 1 suite, which not only refreshes the subscription record of new projects in Hong Kong this year, but also makes "Blue Coast" win the "ticket king" crown without suspense, becoming a highlight of the Hong Kong real estate market.
Leung Cheuk Keng, Senior Sales Manager of Cheung Kong Group, revealed the wisdom of market insight and strategy adjustment. He pointed out that after two years of market volatility adjustment, Cheung Kong Group adjusted its selling prices in a timely manner, aiming to attract home buyers in the Northwest New Territories to seize the opportunity and actively enter the market. This move undoubtedly demonstrates Cheung Kong Group's accurate grasp and rapid response to the pulse of the market, and also reflects the developer's determination to clear inventory and accelerate the return of funds.
It is worth noting that the Hong Kong property market has recovered rapidly after the "spicy withdrawal" policy, and other projects of Cheung Kong Group, such as Blue Coast Phase 3B on the south coast of Hong Kong Island at Wong Chuk Hang Station and "Ming Ri Jiu To Shan El Futuro" in Sha Tin Mid-Levels, have achieved impressive sales results, not only with amazing sales speed, but also set a new record for the amount of cash in a single day, showing strong purchasing power and signs of recovery in the market.
However, Li Ka-shing's sale of the house at a discount has sparked heated public debate: does this indicate that the cold winter of the real estate market is coming? In fact, this series of actions is more like Cheung Kong Group's active adjustment strategy based on market judgment, aiming to quickly de-inventory and seize market opportunities through flexible pricing strategies. As Sales Manager Zhan Xunrong explains, the Group has a keen insight into the market, and its pricing strategy takes into account the current market acceptance, but it is also a smart market action to achieve a win-win situation.
Li Ka-shing sells houses at a discount: a signal for market adjustment
The launch of the "#LYOS" project, with attractive discounts of up to 25% to 32%, ranges from small and sophisticated strata units to luxury garden duplexes, catering to a wide range of needs from first-time buyers to high-end improvement customers. Leung Cheuk-hang, senior sales manager of Cheung Kong Group, made it clear that these units were all units that had been cancelled earlier, and now the repricing is intended to attract consumers who are holding on to their coins due to market adjustments.
The "spicy" effect of the Hong Kong property market and the market rebound
After Hong Kong lifted some of its real estate cooling measures this year, the market rebounded rapidly, and developers took advantage of the situation to clear inventory, and Cheung Kong Group is undoubtedly one of the protagonists of this recovery drama. The Blue Coast Phase 3B project on the south coast of Hong Kong Island at Wong Chuk Hang Station, which was launched in cooperation with the MTR, was launched at the "reserve price", and more than 96% of the units were sold on the first day, setting an astonishing result, which not only demonstrated the strong market demand for high-quality projects, but also reflected the precise control of market timing by Li Ka-shing and his team.
The art of balancing precise pricing with market acceptance
Another flagship project of Cheung Kong Group, "El Futuro", has also achieved outstanding results, and stands out in the luxury real estate market with a reasonable pricing strategy. Sales Manager Zhan Xunrong emphasized that the Group has fully considered market acceptance when pricing to ensure that the project can be quickly de-integrated while maintaining the high-end image of the brand. This strategy not only reflects Cheung Kong Group's deep understanding of the market, but also reflects its wisdom in finding stable growth points in the midst of fluctuations.
The future of the real estate market: not the end, but the transformation
Li Ka-shing's sale of houses at a discount seems to be a response to market pessimism, but in fact it is an active adjustment after a deep insight into industry trends. In the context of changes in the global economic environment and local policy adjustments, the real estate industry is undergoing a transformation from scale expansion to quality improvement. Cheung Kong Group's move is to take advantage of the market adjustment period to optimize asset allocation, accelerate the return of funds, and accumulate strength for the future strategic layout.
Consumer's inspiration for buying a house: grasp the opportunity and choose rationally
For home buyers, Li Ka-shing's sale of houses at a discount has released an important signal: in a period of market volatility, it may be a good opportunity to realize the dream of living by reasonably assessing one's own needs, paying attention to cost-effective projects, and making timely moves. At the same time, it is also necessary to be vigilant against excessive interpretation of the market, rationally analyze the long-term development trend of the real estate industry, and avoid blindly following the trend.
summary
The news of Li Ka-shing's sale of a house at a discount is not only a simple market dynamic, but also a window into the changes in the real estate market in Hong Kong and even the world. It tells us that in the face of market uncertainty, both enterprises and individuals need to have keen insight, flexible coping strategies, and accurate judgment of future trends. Under the new normal of the real estate market, adjustment and change go hand in hand, and every action of Li Ka-shing is a demonstration of business wisdom worth pondering.
(Personal opinion, for reference only, no bad guidance)