Zhiji L6, which is regarded as a sales counterattack by Zhiji, is finally here, with a starting price of 219,900 yuan, which is not over, and the listing rights were given at the press conference, and the final starting price is 199,900 yuan. More exciting is often in the comment area, most netizens think that it is very likely to snatch some orders from Xiaomi SU7, after all, the latter picks up the car for up to 6 months.
When Master Kejiao booked a car through Zhiji's official applet, he found that the "limited-time special offer of 3999 yuan upgrade value of 22000 yuan luxury configuration package" could not be canceled, and it must be purchased with the car, plus the appearance paint color and wheel style selection, the final price easily exceeded 220,000 yuan.
Later, Master Jiao went to the Zhiji L6 car circle and found that most customers who wanted to order Zhiji L6 had a lot of complaints about the "limited-time special 3999 yuan upgrade package", pointing out that Zhiji was not kind and suspected of selling optional packages.
What is this "limited-time special offer of 3999 yuan upgrade value 22000 yuan luxury configuration package"? Why does Zhiji want to push it?
If you're looking for the entry-level 75kWh Max Standard Edition, it includes Aether perforated top-layer ultra-soft leather seats, Continental front four-piston calipers, Continental tyres, active noise cancellation and a 21-speaker speaker system.
If you start with the 83kWh Max Long Range variant, the option package becomes Air Suspension + CDC System.
So, if you want to be suspended with the CDC, you'll have to start with the 83kWh Max long-range version, which is 40,000 more expensive than the entry-level version.
When Liu Tao, co-CEO of Zhiji Automobile, announced the price at the press conference, 199,900 yuan did detonate the cheers of the audience, and then many media people used it to compare it with Xiaomi SU7. However, the entry-level configuration is indeed low enough, but it is not unusable, the battery is a lithium iron phosphate battery pack of Zhongxin Hangjia, these customers have endured, but when ordering the option in the applet, it was found that the good-looking body color costs money, which is also endured! Beautiful rim style options also cost money, but also endure it! The co-pilot screen has to add another 6000 yuan,The same endure,The most unbearable thing is that the "limited-time special offer 3999 yuan upgrade value 22000 yuan luxury configuration package" can not be canceled,That is to say,After the miscellaneous selection, the price of the entry version will exceed 220,000 yuan,There is no competitiveness at all。
It's not over, if you want air suspension and CDC, you have to start with at least the 83kWh Max long-range version, and this version is 40,000 more expensive than the entry version, and the configuration is also very different, the difference is in the battery pack, the Max long-range version uses the CATL 83kWh ternary lithium battery pack, which is 40,000 more expensive than the lithium iron phosphate of China Innovation Airlines, is it really worth it?
The sales of Zhiji Automobile seem to have entered a "short-lived" circle of fate, and every product will experience a sales situation of high and low after it is launched. From the previous Zhiji L7 to the subsequent Zhiji LS6, the highest monthly sales of the Zhiji LS6 were even close to 10,000 units, but it eventually collapsed.
The reason why the sales of Zhiji LS6 collapsed was that poor quality control became the main reason. It is not difficult to find from the domestic third-party complaint platform that consumer complaints continue. For example, more than one car owner complained that the new car could not be charged when it was bought, and the range was severely reduced, which was a huge difference from the advertised range. In addition to the problems of inability to charge and battery life, emergency braking failures, collision warning failures, air conditioners not cooling and heating, various abnormal noises, resonance, Bluetooth key failure, horn noise and other problems are also varied, which also make consumers feel headaches and troubles.
It is a good thing to stimulate consumer consumption with rights and interests, and independent brands are doing it. But you can't ignore one point: the choice must be in the hands of the consumer, not let the consumer follow your script, then the consumer can only choose to give up on you. The reputation of the Zhiji brand is on the verge of collapse, and there is not much time left for Zhiji, otherwise the Zhiji L6 will repeat the mistakes of the previous model and be completely cleaned by the market.