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The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

author:IT Times
The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

Author/ IT Times reporter Wang Xin Jia Tianrong

Editor/ Wang Xin, Sun Yan

From 2004 ~ 2024, IT Times has gone through 20 years. This is the 20 years of China's rapid development, and it is a magnificent time.

After 20 years of sharpening a sword, we have engraved the brilliant imprint of the scientific and technological process with paper and ink, told the story of innovation with words, let the most valuable information stimulate profound thinking, resonate with the pulse of the times, and grow together with urban renewal.

The 20th anniversary of the founding of IT Times will continue to be launched, looking back at this vivid and three-dimensional picture of technological change.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

IT Times, July 4, 2008

From 2004 to 2024, it is the golden age of domestic mobile phones.

In the past 20 years, China's mobile phones have changed from the beginning to the smiling and proud of the rivers and lakes, from the "cottage" to the "peak", and from the follower to the king.

In the past 20 years, mobile phones have always been the hottest digital consumer goods in the Chinese market, and the huge market, enthusiastic consumers, unique manufacturing industry chain, and strong communication operators have created the world's best atmosphere for the development of the mobile phone industry.

In the past 20 years, IT Times has been fortunate to witness the ups and downs of the mainland mobile phone industry, and now, the Chinese industry has been able to complete the design, manufacturing and supply of the whole industry chain of a top mobile phone almost completely independently, and China's mobile phone brand has stood on the top of the global industry.

"IT Times" wrote a history of fighting monsters and upgrading domestic mobile phones.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

Thin grass roots

For domestic mobile phones, 2004 was a watershed year.

Prior to this, domestic mobile phones were "barbaric" in a sense. Domestic mobile phone manufacturers play the role of "barbarians", standing outside the door of the thriving mobile phone market and coveting the business opportunities inside, while they are growing savagely, shipments soaring, and breaking into the forefront of the world from scratch.

To this day, veterans of the mobile phone industry still sigh when they recall those years: although grassroots in that era, they were brave; Although it is mixed, it is full of life; Although "cottages" are rampant, a hundred flowers are blooming.

The "Momentary Glory" of the Waveguides

In 2004, it had the resounding name of "the first year of smart phones". This year, Nokia released the 7610 model, marking the arrival of the smartphone era; And Motorola's new machine, the Blade V3, has also become one of the most successful clamshell models in history.

At that time, the major manufacturers in the domestic mobile phone brands were Bird, TCL Mobile, Lenovo, Xiaxin, Dibit, etc., among which the "new king" Bird reached the peak in 2003, in the era of Nokia and Motorola dominating the rivers and lakes, grabbed 14% of the domestic market share, and entered the top ten global sales in one fell swoop.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

The advertising slogan of "fighter in mobile phone" of Bird mobile phone was once deeply rooted in the hearts of the people

But at this juncture, the domestic mobile phone force slowly opened the first reshuffle, Bird, TCL Mobile and other domestic mobile phone power flourished and declined, and quickly declined, while ZTE, Gionee, Huawei, Coolpad and other brands stood out. In 2004, the "mobile phone approval system" that lasted for many years was replaced by the "mobile phone approval system", and the spring breeze of the policy sent a clear signal to domestic mobile phone manufacturers.

Qian Liang (pseudonym) has been in the mobile phone and communication circle for 24 years, in his memory, the early mainland mobile phone market is almost the world of international brands, Motorola, Nokia, Siemens and other brands dominate, mobile phones are expensive, and the function is single, mainly as a call and text message tool.

"It was really a reckless era, and domestic mobile phone manufacturers still didn't pay enough attention to quality, brand, etc., and often relied on betting on the market trend to create explosive products that became popular quickly and died quickly." Qu Yu (pseudonym) once served as the vice president of a leading domestic mobile phone design company, although he is no longer in the mobile phone industry, but he is very familiar with those days.

Qu Yu recalled that in fact, the first to pose a greater threat to European and American manufacturers was the chip manufacturers from the upstream. In 2005, mobile phone chip manufacturer MediaTek gradually rose, "At that time, MediaTek suppressed traditional mobile phone chip and component manufacturers such as Texas Instruments TI, ADI, Infineon, etc., and gradually formed a pattern of competing with Qualcomm in the following years." "The rearrangement of upstream chip manufacturers has given new opportunities to mobile phone manufacturers, although the reshuffle moment of mobile phone brands has not yet come, but the seeds have been planted.

Success or failure are "copycats"

When it comes to domestic mobile phones in 2004, ZTE has to be mentioned. Xiaobo, a senior mobile phone R&D engineer, said: "Many people don't know, in fact, the 'Whampoa Military Academy' of China's mobile phone R&D engineers is ZTE, which has opened up branches and exported many talents for the domestic mobile phone industry." ”

With the sudden rise of PHS in China in 2003 and the accurate grasp of CDMA market opportunities, ZTE mobile phones in the 2G era have emerged, showing strong control in terms of technology, products and markets. In 2004, ZTE mobile won the domestic CDMA terminal sales crown.

Although domestic mobile phones are eager to try, the old mobile phone forces led by Nokia are still the absolute leaders in the domestic market. In 2008, Nokia continued to "seek defeat alone" and boldly acquired Symbian in an attempt to further consolidate its leading position in the smartphone field.

At that time, many domestic mobile phone brands had an atmosphere of emphasizing marketing, ignoring R&D, emphasizing advertising and ignoring quality control, which seemed a little impetuous when they still did not master the core technology. Xiaobo said frankly that at that time, domestic mobile phones often adopted a fast-following strategy, and whatever model was popular on the market, they would do anything, and even "copy" something.

Qian Liang also said that at that time, mobile phone manufacturers could only rely on design innovation to attract people, such as the zircon-inlaid flip phone launched by TCL, which became a highlight to attract consumers. During this period, the threshold for mobile phone manufacturing was low, and it could be assembled by simply purchasing molds and shells. After 2009, copycat machines ushered in the second stage of development, technology stagnation and part of the mobile phone motherboard design flowed to the market, was used for OEM production, further promoted the flood of copycat machines. Qian Liang said that Tianyu mobile phones are a typical example, and he clearly remembers that 25% of the 10,000 Tianyu mobile phones he sold in a quarter were bad. Such manufacturers lack strict quality management and brand maintenance systems, and only rely on low-cost models to survive, which has an impact on the formal mobile phone market.

The lack of innovation became the focus of public opinion, the media, and IT Times at the time. According to the investigation of the "IT Times" reporter, many domestic mobile phone manufacturers did not shy away from plagiarism, imitation, high imitation and other terms, and even named "imitation" as long as the hot-selling models in the market, and the investment in mobile phone design was extremely low, and the design cost of an imitation model was even as low as 15,000 yuan, and consumers could buy a high imitation "Nokia" as long as they spent five or six hundred yuan in the market......

In June 2008, CCTV reporters secretly visited Huaqiangbei Market, one of the main channel distribution centers of cottage machines, and made a report on "revealing the secret of cottage machines", as one of the largest production, manufacturing and sales places of domestic mobile phones, the relevant regulatory departments of Shenzhen City also launched a round of strict investigation actions, "cottage machines" as a stubborn disease of domestic mobile phones at that time was pushed to the forefront.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

The variety of copycats used to be an alternative scenery in China's mobile phone market

Social and industrial public opinion also have different opinions on the judgment of copycat machines. This can be seen in the interviews with authoritative experts in the industry by IT Times. Kan Kaili, a professor at Beijing University of Posts and Telecommunications, believes that the copycat machine is not a tumor, but it is a major innovation in the mainland mobile phone industry. Shu Huaying, a professor at Beijing University of Posts and Telecommunications, proposed that the best way for copycat manufacturers is not to "block", but to "sparse" and "recruit", so as to improve the overall production and operation level of domestic mobile phones and accelerate the benign integration of industrial resources; He Guili, then director of the Taier Laboratory of the Ministry of Industry and Information Technology, believed that the copycat machine damaged the industry and the consumer environment, like overgrazing, and eventually led to the destruction of the entire ecosystem.

Today, looking back, the so-called copycat era has become a wonderful reckless era in the history of the development of domestic mobile phones. Not perfect, but passionate.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

Wrench your wrist with Apple and Samsung

After standing out in the market battle and gaining a firm foothold, the domestic mobile phone manufacturers have invariably aimed at the next goal: the world's first.

But what a difficult process it is, and it can be described as repeated defeats and defeats.

However, it is in the process of continuous challenge and climbing, looking back, domestic mobile phone manufacturers seem to have grown into a generation of heroes who are proud of the rivers and lakes.

Even if it may not completely defeat the "martial arts supreme" such as Apple and Samsung, it has already become the head player in the global mobile phone world that cannot be ignored by virtue of its unique learning.

Operators lead the market

In 2009 and 2010, intelligence, 3G and even mobile Internet were still in the gestation, and these factors would eventually determine the change of times, but people at that time were not fully aware of it.

Before the development of domestic mobile phones entered the fast lane, a major change in China's communications industry promoted the reshuffle and survival of the fittest of domestic mobile phone brands.

In January 2009, the Ministry of Industry and Information Technology issued 3G licenses for China Mobile, China Unicom and China Telecom, and China has since entered the 3G era. In order to promote the latest communication technology to consumers, the three major operators have launched contract phones, attracting consumers with customized subsidies, phone bills for mobile phones and other activities, and gradually become a new force in the mobile phone market.

Qian Liang officially entered the field of mobile phone retail in 2005. He first entered the PHS business, and some PHS brands such as Legend and Yinghua are still cherished by some PHS brands that were popular back then. In 2008, China Telecom's acquisition of CDMA networks became the node of his business transformation, and Qian Liang quickly shifted his focus to mobile phone retail. With the development of the business, from the initial business hall operation to the opening of mobile phone stores, "Tianyi mobile phone chain" and "CDMA hypermarket", Qian Liang's business tentacles have continued to extend to various business districts and even towns. Qian Liang got a share of the pie brought by telecom operators.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

"In a sense, the entry of operators has announced the end of the era of copycats by mistake." Qu Yu believes that operators have changed and compressed the original mobile phone market model through a large number of subsidies, and driven consumers' enthusiasm for buying phones through "terminal leading". The original cost-effective advantage of copycat machines has disappeared under the high purchase subsidies. The "China Cool Alliance" (ZTE, Huawei, Coolpad and Lenovo), which once represented China's mobile phone power, has gradually risen through seamless cooperation with telecom operators.

Qian Liang believes that it was not until the rise of domestic mobile phone brands such as vivo and OPPO that the living space of copycat machines was gradually squeezed by strengthening brand building, improving product quality and after-sales service, and the market gradually moved towards standardization.

Climb aboard the Mobile Eco Express

Just as the Chinese market was rushing forward in the 3G wave, in 2007, the first iPhone came out; In 2008, the first Android phone appeared. The history of mobile phones has turned a new page, and the data shows that in the first quarter of 2011, Android's global market share surpassed the Symbian system for the first time and jumped to the first place in the world.

This means the fall of Nokia, and domestic mobile phones climbed on the express train of the Android ecology, took advantage of the momentum, began to carve up and encroach on the market after the fall of the giant, and developed rapidly under the help of policies, industries, ecology, technology and other aspects.

It is in such a thriving soil that a company like Xiaomi can be bred in 2010. On August 16, 2011, Xiaomi's first child was born - Xiaomi mobile phone 1, with top configuration, but the price turned out to be 1999 yuan, you know, the price of flagship smartphones at that time was often four or five thousand yuan. Xiaomi is a spoiler, and some people even say that Xiaomi is a "wonderful", but it has to be said that only China's intelligent manufacturing industry chain, mobile ecology and huge user base can give birth to a flower like Xiaomi.

Xiaomi mobile phones have struggled to get rid of the shackles of cost performance along the way; At the same time, ZTE, OPPO and other mobile phone manufacturers have begun to cut through the waves in overseas markets. In 2009, OPPO announced its entry into the Thai market, and by 2012, OPPO had successively completed the layout in Vietnam, Indonesia and other Southeast Asian markets. ZTE was one of the best Chinese companies in the overseas market at that time, and ZTE mobile phones were exported to more than 50 countries and regions around the world, and have gone global through customized phones from overseas operators.

The familiar Huawei phone is here!

In 2013, Xiaomi sold 18.7 million mobile phones, and in just three years of existence, the company was valued at more than $10 billion. One of the most famous,I'm afraid it's Huawei,Huawei terminal has modestly proposed to "pixel-level" to learn Xiaomi's methodology, but it is at this juncture that the balance of fate begins to turn rapidly.

In July 2014, Apple admitted for the first time that its employees could access personal data such as text messages, contacts and photos of iPhone users through an undisclosed technology. The user has no idea about it; And even if you know, you can't disable the technology. The trust of the iPhone in the domestic market has dropped significantly.

On September 4, 2014, Huawei's flagship new Mate 7 was launched at the International Consumer Electronics Exhibition (IFA) in Berlin, and a week later, on September 12, the Mate 7 was officially released in China.

As a veteran science and technology journalist in Shanghai, Daxing (pseudonym) has participated in many mobile phone conferences, but he is still deeply impressed by the scene of the 1933 old workshop in Shanghai's Hongkou District, where the old family said that the old building was designed and built by foreign designers in 1933, where it was once a slaughterhouse.

Daxing recalled that the scale of the press conference was not very large, and he was deeply impressed by the eloquence of Yu Chengdong, then chairman of Huawei terminals, so that when he heard various comments about "Big Mouth" later, he felt that it was not strange. Yu Chengdong spent a full hour and a half talking about the new phone, from the body length, screen-to-body ratio, camera thickness, to Internet speed, heat, battery life, almost all the features of the Mate 7 are benchmarked against the iPhone 6, and show its own advantages.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

The later story, many people are familiar with, after the Mate 7 was launched in China, it became an instant hit, and it was difficult to find a machine for a long time. And Huawei mobile phone brand also with this explosive product, really stood on a new height in the minds of domestic consumers, after this battle, Huawei mobile phone soared, and gradually stood on the position of the first domestic mobile phone brand.

Qian Liang said that for a long time, the influence of domestic mobile phone brands was relatively weak, until 2014, the release of Huawei Mate7 became a turning point in brand power building. Although Huawei started a little late, it has successfully opened up the high-end market with its brand influence, followed by Xiaomi and Honor, which have established a good image, highlighting the transformation process of domestic mobile phone brands from imitation to innovation, from following to leading, and jointly promoting the globalization journey of domestic mobile phone brands.

Regarding Huawei's success, Li Ming (pseudonym), who worked at Huawei back then, has a lot to say. According to his recollection, Huawei had reservations about entering the field of consumer terminals at the beginning, and the mobile phone business was not highly valued, and was regarded as a supplementary business with low added value.

Speaking of Huawei's mobile phone business in its infancy, Li Ming shared an interesting story. There was a time of rumors that Huawei's mobile phone business might be sold to Motorola, a friend of Li Ming originally wanted to enter Motorola, but the interview did not pass, he heard that Motorola was going to buy Huawei's mobile phone business, so he chose to enter Huawei, and wanted to wait for Motorola to buy Huawei, and he also "curved to save the country" into Motorola.

Li Ming also found that because most of Huawei's mobile phone projects at that time came from operator customization, the order volume was small, the degree of customization was high, and the production flexibility requirements were large, which brought great challenges to production and limited profit margins, so mobile phone foundries often did not raise their enthusiasm for this.

The turning point came with the advent of Apple's iPhone, whose high profits and market influence prompted Huawei to re-examine the value of its mobile phone business. Huawei decided to adjust its strategy and sent Yu Chengdong from the wireless department to the terminal business, and since then, Huawei mobile phones have started a transformation journey from the edge to the core.

As Lei Jun, the founder of Xiaomi, famously said, "Standing on the tuyere, pigs will fly", every hero is inseparable from the context of the times.

Mobile photography is the strongest in China

There are two flowers, one on each branch. In addition to the Mate series, another P series model of Huawei mobile phones sees the general trend of mobile phone applications, breaks through from the perspective of mobile images, occupies the commanding heights, and creates another legendary series of products with accurate "knife method".

Bruce Lee, then vice president of Huawei's consumer business mobile phone product line, once told the IT Times, "The cooperation between Huawei and Leica has opened a new era of mobile phone photography. ”

Bruce Lee revealed the little-known story behind the success of the P series. How did the Huawei team write emails and visit Leica headquarters again and again to persuade the other party to cooperate with Huawei's mobile phones, which were not so well-known at the time, and how Huawei's R&D and manufacturing departments overcame the low yield rate of Leica lenses at the beginning and struggled to start the mass launch of new models.

Shi Xiaoqian, a well-known photographer and the manager of "Technology Tyrannosaurus", believes that Huawei's mobile phone has long surpassed the iPhone in photography, whether it is hardware, algorithms, or the richness of functions, such as snapshots, night scenes, and portraits, "But the iPhone still has advantages in video recording, such as the smoothness of zoom, the tolerance of the picture, etc." ”

"Not only Huawei mobile phones, but also domestic mobile phones have a very high overall image level, and I think it is the best in most shooting scenes." For the excellent image performance of domestic mobile phones, Shi Xiaoqian is not shy about it, "In the future, the development of mobile phone imaging will not come to an end, new sensors, new algorithms, stronger ISP, especially the blessing of AI, are looking forward to domestic mobile phone manufacturers to create a new way to play." ”

In 2014, Qian Liang once again keenly grasped the opportunity, and he decided to open a Huawei store independently. At the same time, his general store has also begun to transform into a brand store, and brand stores such as Huawei, vivo, OPPO, and Samsung have sprung up.

Over time, those once integrated mobile phone hypermarkets were gradually subdivided into single-brand stores, such as Apple, Xiaomi, vivo, OPPO, etc., while inefficient or underperforming brands were eliminated, and eventually his specialty stores were stereotyped to only sell brands such as Huawei, Samsung, Xiaomi, and Apple. At this stage, Qian Liang's career has grown vigorously with the changes in the domestic mobile phone industry.

Qian Liang said frankly that since 2010, a large number of mobile phone stores have been opened, and until 2013, the profitability of most stores is not optimistic, with an average annual gross profit of only about 40,000 yuan per store. The turning point came after cooperating with Huawei, when he found that the profitability of a store could reach 200,000 yuan or even 300,000 yuan. The cooperation model with Huawei provides a very friendly space for mobile phone retailers to survive and grow.

Capture the hearts and minds of consumers around the world

For domestic mobile phone brands, if they want to surpass international brands, they must continue to exceed consumer expectations and build a sense of value for domestic brands brick by brick. OPPO, which entered the mobile phone industry from MP3, is deducing another story of chasing the world's first. For consumers, OPPO has left a lot of memories for people, such as smiley mobile phones, "five minutes of charging and two hours of calls", beauty selfies, and so on.

In 2011, during CCTV5's most-watched live broadcast of the NBA Finals, a commercial shot by international superstar Leonardo DiCaprio for OPPO made many people's jaws drop. In the commercial, Leonardo follows the "Find Me" clue left by a woman, leading to OPPO's first Android smartphone, the X903. Inviting such a big name to endorse the international image and shoot advertisements is rare even among domestic brands in the whole industry.

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

At an ordinary sales counter in Dalian, domestic mobile phones have attracted the attention of overseas consumers

The big deal opened up the big picture, and OPPO's flagship Find series debuted, and every model released in the Find series since then was an industry first. Regardless of whether each model of the Find series is a hot seller or not, whether it is in line with the development trend of the industry, the goal of the Find model is to dare to be the first in the world.

In June 2018, OPPO held a press conference in the glass pyramid of the Louvre Museum in Paris, France, and released its first Find 7 series models with a "hidden lifting camera". Although this design was not widely recognized by the market later, OPPO's attitude towards innovation is very firm and not afraid of failure.

From Leonardo to the Louvre, OPPO seems to hope to use the language and methods most familiar to global consumers to impress Chinese and overseas consumers and occupy the minds of global consumers.

"If there is no external suppression and changes in the international situation, domestic mobile phones can now be said to be standing on the highest mountain." Qu Yu said that when Huawei has fully mastered the core capabilities of chips, Hongmeng systems and other key links in the whole chain of mobile phones, Huawei mobile phones can already compete with iPhones and Samsung, "If we can compete fairly in the global market and let all consumers choose according to their preferences, Huawei may not lose to Apple." ”

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

It's not just mobile phones

For the past 20 years, mobile phones have been in the spotlight and are the darlings of consumers and industries;

20 years later, mobile phones and life are more closely related, in an interview, Qualcomm China Chairman Meng Feng has said that at least in his lifetime, mobile phones will exist as people's portable supercomputing and communication terminals, his judgment is that in a few decades, mobile phones may be one of the most important digital companions of human beings.

But the difference between today and yesterday is that the "mobile phone" no longer seems to be the "mobile phone" of the past.

The industrial chain is unprecedentedly mature, the product quality is reliable, the differentiation is insufficient, the choice cost of consumers when buying a machine is rapidly declining, and the gradual saturation of the market space makes mobile phone manufacturers set their sights on the farther future.

"Building a car" is no coincidence

According to Qian Liang's observation, domestic mobile phone brands opened a new stage of brand development as early as 2015, Huawei's leading position in 5G technology and Xiaomi's layout in the smart home ecology, marking the transformation of domestic mobile phone brand strategy, from a single product competition to brand value and service ecosystem competition. Brands such as Huawei and Xiaomi have not only won wide recognition in the global market, but also achieved a qualitative change from "Made in China" to "Created in China".

The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

When new domestic mobile phones were launched, they were wildly sought after by consumers

IDC's mobile phone market research report shows that since 2022, global smartphone shipments have begun to decline sharply, falling by 11.3% in 2022 and continuing to decrease by 3.2% year-on-year in 2023, hitting a new low in ten years in a row.

Li Ming said frankly that in the past five years, the pace of innovation in the mobile phone industry seems to have slowed down, and the lack of eye-catching changes has directly led to the weakening of consumers' willingness to change phones, and the mobile phone market has been in a downturn for many years. Artificial intelligence (AI) is seen as a potential future trend, but its adoption on mobile phones has been slow and lacks real-world use cases that can spark widespread demand, leaving the technology unleashed to be fully driven.

Even if mobile phones are important to people's lives, their market value is declining for capital. In this context, mobile phone manufacturers and capital are actively looking for a new growth curve, at this time, the continent is vigorously carrying out the transformation and upgrading of new energy vehicles to give a godsend. As a result, car manufacturing has become the consensus of many major mobile phone manufacturers.

The development path of new energy intelligent networked vehicles is very similar to that of intelligent vehicles, and they all follow the development model of "interactive transformation, architecture upgrade, and ecological evolution". Electrification has created the best conditions for intelligent vehicles, and China's intelligent manufacturing industry chain, represented by mobile phones, has also taken advantage of the trend to move upstream, opening the integration of industrial resources of larger intelligent devices - smart cars.

There is nothing new under the sun, and under the wave of the intelligent era, the ecological connection between cars and mobile devices has been further opened, and the business logic is getting closer and closer. At the same time, domestic mobile phone manufacturers are also facing the dual competitive pressure brought by major automobile manufacturers and Internet manufacturers, from Mercedes-Benz, BMW, SAIC, BYD, to Alibaba, Baidu, Tencent, etc., the increasingly crowded track is testing the success of domestic mobile phone manufacturers in the second venture.

Mobile phones will gradually become home appliances

In February 2024, Lei Jun announced that in order to focus more on the automotive business, the future Xiaomi mobile phone conference will be delivered by Lu Weibing, president of Xiaomi Group. Coincidentally, in April, Huawei released a personnel adjustment document, announcing that Yu Chengdong would step down as CEO of Huawei Device BG, and still retain the position of Chairman of Huawei Device BG, and He Gang, the former Huawei Device BG and Chief Operating Officer, took over as CEO of Huawei Device BG.

The representatives of a generation of domestic mobile phones are moving to a new arena. Xiaobo said that he entered the mobile phone industry in 2004, engaged in research and development, and now he and 90% of the practitioners around him have transformed, into new industries such as automotive electronics and the Internet of Things, "I also choose to start a business in the field of AI and the Internet of Things, the saturation of the mobile phone industry is too high, and it needs metabolism, and I and those mobile phone veterans are still contributing to the society in different ways." ”

Mobile phone user Mingjia believes that aside from the performance, experience and other characteristics of the mobile phone itself, the once strong social attributes of the mobile phone are also fading rapidly, and people will no longer chatter about a new mobile phone, and the "halo" that belongs to the mobile phone is gone.

So, how will the mobile phone and mobile phone industry change?

"AR or VR? I can't see a product form that can replace a mobile phone. Qu Yu said frankly, but he firmly believes that from the perspective of products, mobile phones will gradually become home appliances, "for Chinese consumers, now buy appliances, they will choose more domestic brands, the performance and quality of domestic brands are already the best, mobile phones are also, in the long run, the mobile phone market will also be the world of domestic mobile phone manufacturers, the share of overseas brands will only get smaller and smaller." ”

Li Ming also believes that from the current point of view, new wearable devices such as AR glasses and VR headsets are not enough to shake the status of mobile phones as the most intimate consumer goods due to imperfect application ecology and limited use experience, such as long-term wear and discomfort.

Recently, Lei Jun responded to the press conference on whether he would be on his mobile phone. He said that mobile phones are still the foundation of Xiaomi's life, mobile phones are the core business, and he still has almost one-third of his energy to participate in the work of mobile phones, "If you need to, you can also stand on the platform."

Li Ming said that mobile phones are indispensable in daily life, even if the public has all kinds of dissatisfaction with mobile phones, but its core position in personal life and unparalleled versatility, still make consumers willing to pay for it, "this product form of mobile phones, before the emergence of revolutionary alternatives, it seems that it will continue to play an important role." ”

The story of domestic mobile phones continues, and now the major domestic brands have released new machines with weight lines, if they can't get a "first in the industry", it seems to be a shameful thing.

In the coming years, domestic mobile phones will continue to be new.

Typesetting / Ji Jiaying

Photo/ IT Times Oriental IC

Source/"IT Times" official account vittimes

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The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"
The golden age of domestic mobile phones in 20 years, from "cottage" to "mountain"

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