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Copywriting丨Entertainment No. 8 Weekly Diary
Editor丨Entertainment No. 8 Weekly Diary
Douyin blogger @leopard brother bluntly said (Li Bao) posted a video today to talk about why Xuan Jing can be the vice president of public relations, saying that he relies on his heart and brain, and he was qualified by default because he was the vice president of Huawei.
Xuan Jing appeared in the comment area and replied, saying that she was not qualified to comment on herself because she was less popular and spread rumors.
Li Bao said that she caused a public relations crisis for her company, and her subordinates also looked at her unpleasantly, and she was a blogger who spoke out for migrant workers.
Xuan Jing replied to netizens and called him a "vicious bad guy".
The matter has raised concerns, reported by the bullwhip on May 13.
The confrontation between a TikTok blogger and a VP of PR: The boundary between corporate image and personal speech
A video by Douyin blogger @leopardbrother李宝 has attracted widespread attention and controversy.
In the video, he bluntly talked about the career background and path to the top of Xuan Jing, vice president of public relations of a well-known company.
This confrontation of speech fermented by cyberspace not only involves the personal images of the two protagonists, but also reflects the subtle relationship between corporate image and personal speech.
Li Bao bluntly said in the video that the reason why Xuan Jing was able to serve as the vice president of public relations was mainly because she had a certain heart and brain.
He further pointed out that Xuan Jing's background as a vice president of Huawei has given her a certain level of recognition and network resources in the industry, which has made her a qualified candidate by default in her new position.
Such remarks soon provoked a strong response from Xuan Jing herself.
Xuan Jing appeared in the comment area and directly replied to Li Bao, saying that he was not popular, spread rumors, and was not qualified to comment.
She said that her career did not rely only on her background and connections, but also on her personal efforts and professional ability.
She emphasized that anyone's success is not accidental, it requires hard work and sweat.
In the face of Xuan Jing's reply, Li Bao did not choose to be silent.
He responded again that his remarks were not groundless, but based on his knowledge of the company's internal situation and his observation of the public relations industry.
He said that during her tenure as vice president of public relations, she did cause some public relations crises, and her subordinates were also quite critical of her work style.
Li Bao insisted that he was speaking for the workers and exposing the real situation within the company.
Xuan Jing didn't stop there.
She replied to netizens, calling them "vicious bad guys" and saying that she would take legal measures to protect her rights and interests.
The exchange of words between a Douyin blogger and a vice president of public relations quickly escalated and became a hot topic on the Internet.
After the incident was widely reported by the bullwhip and other media, it aroused the attention and discussion of all walks of life.
Many people are starting to think about the relationship between corporate image and personal speech, and how companies can better build a harmonious employment relationship.
In this case, Xuan Jing's controversial remarks undoubtedly had a negative impact on both individuals and businesses.
Her remarks not only sparked public doubts and criticism, but also damaged the company's image and reputation.
This incident once again reminds us that as the head of public relations of an enterprise, we must maintain a high degree of sensitivity and responsibility when exporting our corporate image to the outside world, and avoid bringing unnecessary trouble to the company because of personal remarks.
The incident also reflects the anxiety of some companies in terms of image output.
In today's highly developed social media, companies are paying more and more attention to promoting their brand image through new media forms such as short videos.
In the process of pursuing image output, some companies ignore the authenticity of the content and the correctness of the values.
This excessive pursuit of superficial effects is not only easy to arouse public disgust, but also may lead to the company's values being contrary to the mainstream values, bringing a greater crisis to the enterprise.
For Xuan Jing personally, her remarks also exposed some problems.
Her utilitarian mentality and impatient approach made her lose direction and principles on the path of pursuing personal success.
Her remarks not only sparked public skepticism and criticism, but also damaged her reputation in the industry.
This incident reminds us once again that in the pursuit of personal success, it is necessary to keep a clear head and correct values, and avoid making wrong decisions on the spur of the moment.
For enterprises, building a harmonious employment relationship is the cornerstone of enterprise development.
Enterprises should abandon the management posture of superiority and establish a relationship of equality, respect and trust with employees.
Enterprises should also focus on the personal growth and development of employees, providing more opportunities and platforms for employees to realize their talents and potential.
Only in this way can the enterprise win the trust and support of employees and achieve long-term stable development.
Enterprises should also pay attention to the principle of "three positive views" when exporting their image to the outside world.
Businesses should focus on diversity and inclusion in society, respecting the differences of different cultures and values.
When promoting their brand image, enterprises should pay attention to the authenticity of the content and the correctness of values, and avoid losing the trust and support of the public because of the pursuit of superficial effects.
The confrontation between the Douyin blogger and the vice president of public relations is not only a confrontation of speech between individuals, but also a profound reflection on the relationship between corporate image and personal speech.
Enterprises should abandon the high-minded management posture and establish a harmonious employment relationship with employees; When exporting the image to the outside world, we should pay attention to the principle of "three positive views" and pay attention to the diversity and inclusiveness of society.
Only in this way can enterprises win the trust and support of the public and achieve long-term stable development.
For individuals, whether they are at the top of the organization or at the grassroots level, they should maintain a sense of humility and awe.
In the pursuit of individual success, we should not forget the overall interests of the enterprise and the common well-being of society.
Individuals' words and deeds should conform to the moral norms and mainstream values of the society, and avoid damaging the image and reputation of the enterprise due to impulsiveness or selfishness.
In this era of highly developed information, the power of speech cannot be ignored.
Both enterprises and individuals should be responsible for their words and deeds, and avoid unnecessary controversies and crises caused by inappropriate remarks.
We should also learn to rationally look at the confrontation of speech on the Internet, not blindly follow the trend, not spread false information, and jointly maintain a healthy and harmonious online environment.
To quote Peter Drucker: "The only purpose of a business is to create customers." ”
This reminds us that whether it is in the shaping of corporate image or in the choice of personal words and deeds, we should take the interests of customers and society as the starting point, and strive to create more value for the society.
Only in this way can we be invincible in the highly competitive market and achieve the common development of individuals and enterprises.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.