On the evening of May 13th, it was Dong Yuhui's return day that had not been broadcast for 10 consecutive days, and Yuhui's original schedule for the day was only broadcast for one hour from 21 o'clock to 22 o'clock in the evening. But it is estimated that Yuhui has not been on the air for too long, and he misses everyone a little, so he suddenly parachuted into the live broadcast room at noon, and accompanied Dong Dong and Chuanxi to broadcast for more than half an hour, which surprised everyone once. In the live broadcast in the evening, Yuhui gave everyone another high-end gameplay of innovative products, so that everyone could see that live broadcast sales can still be played like this? I have to admire Yuhui's innovation ability!
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On May 13th, there was a "special session on small household appliances" in the live broadcast room with Hui, and many small household appliances were put on the shelves, including electric fans, hair dryers, microwave ovens, mopping machines, sweeping robots and other products.
In addition to the "Dreame" mopping machine that sold tens of millions of sales in the "Live Room with Hui", a new brand of "Cloud Whale" was added on the same day.
When Yuhui was talking about the mopping machine, he had a whim to take the two brands of mopping machines over for comparison and explanation, so that consumers and friends in the live broadcast room could better understand the advantages and disadvantages of the two different brands of moppers, so that everyone could make a more intuitive choice before purchasing.
In the process of comparing products that Yuhui spent nearly half an hour, the representatives of the two manufacturers in the live broadcast room also started a face-to-face PK business war without gunsmoke.
In order to allow Mr. Dong to explain that their own brands have more sales, the two manufacturers have also continued to increase their gifts and after-sales service, so that friends who bought mops in the live broadcast room have enjoyed a lot of discounts.
And dare to let two brands of the same product directly face to face in the live broadcast room to compare and explain the advantages and disadvantages, I believe it must be Yuhui's first initiative on the evening of May 13, because other live broadcast rooms must not have the courage to do this kind of thing, and even if they want to do it, brand manufacturers will not agree.
Because other live broadcast rooms generally charge pit fees for products on the shelves, and the same product will generally only choose one brand to put on the shelves, so as to avoid internal competition.
And it is precisely because other live broadcast rooms have charged the pit fees of brand manufacturers, so they do not have much right to speak in front of the manufacturers, and they must recommend the products according to the words given by the manufacturers.
And the reason why Yuhui dares to do this kind of comparison and explanation of the two brands without looking at the face of the brand manufacturer is because Yuhui said that the goods on the shelves in the "Walking with Hui" live broadcast room have never been charged for pit fees. It is precisely because Yuhui has not charged the manufacturer's pit fee, so they can compare and explain the products of the two brands frankly from the perspective of consumers without looking at the manufacturer's face.
Therefore, through Yuhui's newly created way of talking about products, you can see very intuitively who is the one who recommends products to you from the perspective of consumers.
Yuhui's temporary innovative way of speaking about products seems to make manufacturers suffer, but it is actually a win-win situation. First of all, "Walking with Hui" makes consumers in the live broadcast room feel the real customer-oriented sales concept of walking with Hui through this way of comparing products regardless of the brand's face, which greatly increases the trust and stickiness of consumers in the live broadcast room.
And consumers have also gotten more gifts and services from manufacturers through Yuhui's comparative sales method, and really got real preferential benefits.
In the end, the brand manufacturers that seem to be at a loss are actually a winner, because through Yuhui's detailed PK comparative introduction, the two brands have given consumers in the live broadcast room a clearer understanding, and thus remember this brand, you must know that the live broadcast room of "Walking with Hui", as long as Yuhui is on the air, there are millions of views in an hour, which can be said to be the promotion of the two brands, and spending millions may not have this effect.
So this is a win-win sales scene, and this very good innovative sales method, only Yuhui can think of, it is indeed too strong, too fierce!
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