Today's automobile circle is very volatile, and even some brands have been eliminated, and many brands have to give up their long-term strategic vision and pursue short-term profits in order to survive. However, there are also some car companies that are strategic players, and they are willing to adhere to long-termism and take a long-term strategic vision, such as Zhiji Automobile. Zhiji L6 has just held a launch conference for Zhiji L6, and the price of Zhiji L6, a high-quality medium and large pure electric car, is only 199,900-325,900, which exceeds many people's expectations.
In fact, Zhiji Auto's strategy is also very clear, not to pursue short-term interests, to take a long-term strategic vision, with high quality and cost-effective to occupy the minds of users, so that there is more possibility of greater success.
Pricing exceeded expectations and the market landscape was rewritten
Before this press conference, the appearance, interior, and related configurations of Zhiji L6 have actually been exposed in advance. At the recent Beijing Auto Show, the Zhiji L6 was generously unveiled, and the whole vehicle had no reservations, so that everyone could get on the car and experience it immersively, showing the demeanor of Zhiji Automobile from the side.
The early warm-up, coupled with the strong exposure of the Beijing Auto Show, has made the Zhiji L6 gain a lot of fans, and many users even "place orders with passion" on the premise of only the pre-sale price. Therefore, the biggest attraction of the official launch conference of Zhiji L6 is actually to guess the price.
As a result, the Zhiji L6 also lived up to expectations, with a starting price of 199,900, which was much lower than the previous pre-sale price. In addition, on this basis, Zhiji also gives a lot of car purchase rights, such as users who lock their orders before June 15, they can enjoy a 2,000 yuan deposit directly exchanged for a total value of 25,000 yuan listing rights.
In general, the pricing strategy and user rights and interests of Zhiji L6 have indeed exceeded the expectations of the outside world, and the cost-effective advantage is relatively obvious, and its emergence will also profoundly affect the pattern of the 200,000-level pure electric vehicle market.
The configuration is full, and the digital chassis of the Grey Lizard becomes the focus
With such a low starting price for low-spec models, could it be a model with almost no configuration and a model that appears in order to lower the average selling price? It's true that it's normal to think like this, but in fact, even the most entry-level Zhiji L6 is still worth buying. Because Zhiji L6 is equipped with a lizard digital chassis, smart four-wheel steering, lidar, NVIDIA OrinX, Qualcomm 8295, ISC smart light system, all these configurations can be played, and they can be used on other products at the same price, almost all of them are publicity highlights, but Zhiji L6 is standard for all systems!
At the press conference, Zhiji Auto announced the latest elk test result of the Zhiji L6: 90.7 km/h, which directly refreshed people's perception of cars. This achievement is not to mention that ordinary family cars can't reach it, even millions of top-level supercars can't reach it.
All this is because Zhiji L6 is equipped with a lizard digital chassis, which is like the "cerebellum" of the car chassis, reorganizing all the hardware of the vehicle chassis, so that the function of the vehicle chassis parts that were previously fought separately is no longer single, and each structural part can work together under the command of the central chip to realize the collaborative management of the three-axle and six-degree-of-freedom vehicle movement of the whole vehicle, so that the vehicle can achieve cross-generational upgrading in various road conditions. The data does not lie, with the blessing of the Grey Lizard digital chassis, the Zhiji L6 predictive rescue function is 30% faster than the traditional ESP, and it only takes 0.3 seconds to complete the rescue.
In addition, under the coordinated control of the digital chassis of the Grey Lizard, the Zhiji L6 also realizes the intelligent four-wheel steering function, which can make the Zhiji L6, which is not too small, achieve the flexibility comparable to that of a small car, and solve the problems of difficult driving and parking.
The chip is powerful, and the IMOS 3.0 computing power is fully open
New energy smart vehicles are not only more about power and appearance, but also about computing power and soft power. Zhiji L6 is equipped with Nvidia OrinX intelligent driving chip and Qualcomm 8295 intelligent cabin chip, which is already the top in the smart car circle. Based on the powerful computing power, the Zhiji L6 can smoothly run the Zhiji IMOS 3.0 intelligent cabin system, realize high-end intelligent driving, unlock more functions, and greatly improve the user's travel happiness. For example, Zhiji's exclusive Carlog, City Drive, and Smart Lantern functions can allow users to play for a while.
The emergence of functions such as global digital vision blind compensation, rainy night mode, and one-click AI driving has completely changed the way people drive, and novice drivers can also be very confident and calmly cope with every journey.
So what do you think, what about the pricing of the officially launched Zhiji L6, and will this car become a new benchmark for 200,000-level pure electric vehicles?