"Leader"
A few days ago, at the 13th Asian Dermatology Annual Meeting (ADC) held in Shanghai, the precision anti-aging brand AMIRO vividly restored "beauty is an art, but also a rigorous science".
It is understood that since 1986, the Asian Dermatology Annual Conference has been held every four years, which is the most extensive and representative event in the field of dermatology in Asia, and is well-known in the international dermatology academic community. Hosted by the Asian Society of Dermatology and co-organized by the Chinese Medical Association, the Chinese Society of Dermatology and Venereology, and Huashan Hospital Affiliated to Fudan University, this ADC was held in Shanghai from May 9 to 11, bringing together experts and scholars in the field of dermatology from all over the world.
This time, as the first precision anti-aging brand to be listed on the ADC, AMIRO handed over the brand's research results in precision anti-aging to the international dermatology field, pushing precision skin care to a new international height.
AMIRO debuted on ADC
Recognized by authority
At present, the mainstream skin anti-aging methods include skin care products, beauty equipment and medical beauty, and in terms of precision anti-aging, the more widely accepted way is the superposition of beauty instruments and skin care products.
AMIRO, which is the first to perceive this, proposes a precise anti-aging solution of "instrument + skin care", from the collagen cannon to the latest ultrasound egg launched this year, with the brand's customized partition mask, unremitting exploration in the field of precision anti-aging, and fruitful results.
At this year's ADC Annual Meeting, AMIRO held a satellite meeting on the topic of precision rejuvenation, and invited Professor Xiang Leihong, Executive Chairman of the 13th Asian Dermatology Annual Conference and Professor Xiang Leihong of Huashan Hospital Affiliated to Fudan University; Professor Song Weimin, Vice President of the Facial Rejuvenation Branch of the China Plastic Surgery Association; Dr. Zhang Lei, from the Department of Dermatology of Chengdu Second People's Hospital, discussed in depth how the brand and dermatologists can explore the domestication of cinema technology, promote the specialization and standardization of home beauty devices, and realize the upgrading and iteration of precision anti-aging technology.
▍Executive Chairman of the 13th Asian Annual Congress of Dermatology, Professor Xiang Leihong of Huashan Hospital Affiliated to Fudan University
As we all know, the RF beauty device has been officially included in the third class of medical device supervision since April this year, which also means that the RF beauty device has opened the "clinical era", and at the same time represents that dermatologists will have a closer connection with the beauty device industry.
"China's home beauty device market has entered a period of development since 2019, and from national policies, to various associations, organizations, institutions, and dermatologists have been committed to promoting standardized development." Professor Xiang Leihong said at the meeting that since RF beauty devices must be clinically validated, dermatologists will further explore the efficacy of such devices in clinical practice. The regulatory upgrade also means that in the future, home RF beauty device products will be professionally recognized in terms of efficacy and safety.
In fact, long before the RF beauty device was included in the supervision of medical devices, AMIRO maintained long-term cooperation with dermatologists and a number of tertiary hospitals to carry out in-depth research and clinical trials to escort the products.
According to the "Golden Fractional Beauty Device and Thermage Clinical Trial Research Report" released by Zhang Lei at the scene, the controlled clinical trial between Miguang Collagen Cannon and Thermage showed that Miguang Collagen Cannon can penetrate the epidermis and heat the dermis layer, stimulate collagen regeneration, and achieve the effect of improving fine lines and skin laxity; In addition, the continuous use of Prima Collagen Cannon for a long time can prolong the anti-aging effect of Thermage, so it can be used as an effective maintenance option after Thermage treatment.
From the conclusion, the RF beauty device is not an IQ tax, and the anti-aging effect is supported by solid theoretical and clinical trial data.
Wang Nianou, founder and CEO of AMIRO, also said at the scene that the brand and Shanghai Jiao Tong University have conducted in-depth research on the relationship between RF electrodes and energy, and the research results have been published in the international authoritative journal SCI, which is also the first RF paper in the field of photoelectric anti-aging in China.
▍Wang Nianou, founder and CEO of AMIRO Miguang brand
Wang Nianou emphasized, "We have always put the value of users first, attached great importance to the safety and effectiveness of products, and carried out clinical trials with many tertiary hospitals in China. ”
It is understood that after the RF beauty instrument is classified as a Class III medical device, as the first batch of enterprises to lay out the registration certificate of the Class III medical device for household RF beauty instrument, AMIRO is also actively promoting the certification matters, and is very promising to become the first batch of enterprises in the industry to obtain the registration certificate of household anti-aging RF beauty instrument medical device.
At the same time, AMIRO's cutting-edge exploration and practice in the domestication of medical aesthetic technology has not stopped at radio frequency technology, and ultrasound medical aesthetics, as a popular medical aesthetic project, has set off a new heat in China's beauty and anti-aging market. Now, under the leadership of AMIRO, it has also moved from theaters to homes.
As one of the pioneers of industry, academia and research, AMIRO has become the first precision anti-aging brand in China to appear at the 13th Asian Dermatology Annual Meeting, and deserves to show its strength at ADC, an international dermatology event.
Cinema technology is a practical school
Medical research to create new breakthroughs
As Li Ke, co-founder and chief innovation officer of AMIRO, said at the ADC, AMIRO has been committed to simplifying and home using more and better technologies to bring a better experience to Chinese beauty seekers.
With the continuous evolution of new technologies and new needs, AMIRO is also preparing for the next generation of anti-aging technology, and working with dermatologists and other professional teams to lead more cinema technologies to the home. In the process of continuous exploration, ultrasound technology, which has shined in the field of medical aesthetics in recent years, has broken into AMIRO's vision to set off a new trend of ultrasound anti-aging.
The reason why ultrasound has become a new favorite is due to the upgrading of anti-aging cognition and technology. Song Weimin mentioned, "Effective anti-aging needs to be layered and sub-technical symptomatic effects, with the increase of age, it is necessary to carry out fascial layer anti-aging, ultrasound technology is a more mature academic field can penetrate into the fascia layer of a new generation of anti-aging technology." ”
▍Professor Song Weimin, vice president of the Facial Rejuvenation Branch of the China Plastic Surgery Association
However, the process of domesticating theatrical technology is often challenging. Li Ke bluntly said that the same energy and technology of large cinema instruments are used in small household instruments, and the difficulty is not only to reduce the appearance, but also to consider safety and consistency.
Taking AMIRO ultrasonic eggs as an example, although the instrument is small, the number of components is larger and more complex, which is 3 times that of RF products (collagen guns), which requires a higher level of integration. The ultrasound energy is focused and acts on the fascia layer, and the depth is deeper, so the safety requirements are higher; The sound generating unit of ultrasound is made of composite ceramic, which is characterized by the fact that it is extremely difficult to control the difference between each unit during the sintering process, and the yield rate is very low.
According to Li Ke, after more than two years of polishing, AMIRO has developed the industry's first standard process for the production, selection and testing of household ultrasonic transducers, and increased the yield rate of ultrasonic units from less than 20% to more than 90% through more refined intelligent software and hardware debugging. AMIRO also recruited talents from mobile phones, drones and other industries to solve the problem of precision and integration of ultrasonic miniaturized products, and finally realized the high energy of the fourth level of the cinema line.
▍Li Ke, co-founder and chief innovation officer of AMIRO
In terms of safety, AMIRO specializes in the development of four-color precision partition masks, which avoid the forbidden area of facial safety, so that the ultrasound energy can be accurately applied to the fascia layer to achieve full face lifting and firming. At the same time, the ultrasonic unit is also equipped with an independent temperature control sensor and a dual fit detection sensor, which realizes the safety of household use in all aspects.
After continuing to break through technical difficulties, AMIRO finally achieved the goal of commercializing the technology from the laboratory to the public, and officially launched the first home ultrasound beauty device in March this year.
According to the brand's data, the effectiveness and safety of the mask have been strongly verified by professional institutions, achieving 15.63 times the promotion of osmosis, and collagen regeneration of 98.91% after 4 days, which can effectively lift sagging tissues and improve wrinkles.
In fact, not only AMIRO ultrasound eggs, AMIRO has always adhered to the awe of technology, products and consumers when developing any new product, and adheres to the concept of industry, academia and research, and cooperates with dermatologists to co-research and co-create.
Whether it is forced by new regulations or the continuous advancement of the market, beauty device brands need to have a deep understanding of the skin mechanism, work closely with dermatologists, and deeply create professional and standardized products. In the future, AMIRO will continue to practice the concept of industry, academia, research and medicine, and work with dermatologists to bring more new breakthroughs in the field of precision anti-aging.
Science and technology pilot
Continue to lead industry innovation
The development process of the domestic home beauty instrument industry is only more than ten years, in addition to the fierce competition for overseas brands in the initial stage, many domestic "halfway home" household appliance brands or foundries have entered the beauty instrument industry, and the quality of low-quality and low-cost products is uneven.
Fortunately, around 2015, the local brands represented by AMIRO Miguang, based on science and technology, focused on exploring the innovative application of precision medicine and optoelectronic technology in the field of home beauty, gradually rewriting the chaotic situation of the industry, and successfully bringing the voice of home beauty devices back to the hands of local brands.
At the technical level, AMIRO leads the cinema-level radio frequency and ultrasound technology to home use, and pioneers the "stamped RF beauty instrument" Miguang collagen cannon series, which is used with specialized facial masks, setting off a wind of innovation in the home beauty instrument industry.
In terms of category innovation and experience, based on the physiological structure characteristics of Asian skin, AMIRO has created a "flat" guide head, which is more comfortable to fit the skin, which can effectively reduce the burden caused by friction on the skin and improve the user's experience. At the same time, together with Professor Song Weimin, he specialized in the eight-point lifting technique, bringing the master-level cinema technique into the daily scene, and implementing the mission of household use in an all-round way.
Another innovation that is different from traditional home beauty device brands is that AMIRO has worked both equipment and supporting skin care products, taking the lead in creating a "device + skin care products" precision skin care ecology.
Nowadays, based on the concept of precision skin care, AMIRO has launched a water light cannon and phototherapy mask for the epidermis layer to activate collagen in the dermis, and then to the ultrasound egg that acts on the fascia layer to lift and tighten, building a precise anti-aging solution for the whole cortex.
It is worth noting that AMIRO's innovations not only bring consumers a different beauty experience, but also have been used as a reference by the industry.
More importantly, AMIRO has also taken the lead in formulating group standards for the beauty instrument industry for many times, which can be said to have always played a leading role in leading the progress of the industry.
Even though AMIRO has been in a leading position in the home beauty device industry, as Wang Nianou said, AMIRO's mission is to "continuously explore the boundaries of science and let everyone experience the beauty of life at ease".
This means that the boundaries of AMIRO are not determined by the category, but by the imagination and breadth of practice of technological innovation, so that the height of the brand is not limited.