The holiday economy blossoms in more places, and the new quality productivity and national tide IP boost the vitality of the cultural and tourism economy

Reporter Chen Jingbin reports from Guangzhou

The new quality productivity has injected new momentum into the holiday economy and injected new vitality into the growth of the cultural and tourism industry.

At the beginning of May, with the arrival of Labor Day and Mother's Day, the cultural tourism consumer market showed a continuous recovery trend, and scenic spots around the country ushered in crowded scenes, demonstrating the strong vitality of the consumer market.

The reporter of "China Business Daily" interviewed and found that as a leader in the cultural tourism industry, OCT continues to promote new supply, leading by consumption trends such as "new Chinese" travel, leisure "reverse travel", and parent-child travel, and accelerating the wide application of new quality productivity such as artificial intelligence, advanced manufacturing, and digitalization in the field of cultural tourism. They have launched a series of unique tourism products and services to continue to unleash new vitality in consumption.

Similarly, the Zhuhai Space Center, jointly built by Zhuhai Huafa Group and Zhuhai Airshow Co., Ltd., successfully held the second Science and Technology Festival during the holiday. With the theme of "Interstellar Dream Exploration, Science and Technology Innovation Future", through a series of science and technology experience projects, the public's strong interest in science and technology has been stimulated, and at the same time, with the help of the promotion of new quality productivity of cultural tourism, consumption vitality has been stimulated, and the innovation and development of the cultural tourism industry has been promoted.

In addition, during the May holiday, the "Guochao" IP brought by OCT and Mission Hills Group also won the popularity of the audience.

Zhou Di, an expert of the National Science and Technology Expert Database of the Ministry of Science and Technology and a technical member of the National Standards Committee, pointed out to reporters that the new quality productivity and the "national tide" IP will promote tourism consumption, improve the quality of tourism services, and innovate tourism products to promote the upgrading of the tourism industry.

Zhou Di said: "The new quality productivity uses advanced technologies such as artificial intelligence and digitalization to provide tourists with smarter and more personalized tourism services, thereby enhancing the tourism experience. At the same time, the 'Guochao' IP develops tourism projects with more cultural connotation and local characteristics through innovative tourism products, attracts more tourists to come to consume, and promotes the upgrading of the tourism industry." ”

New quality productivity activates cultural and tourism consumption

The rise of new quality productivity in the holiday economy has injected more innovative vitality and new consumption experience into the cultural tourism industry.

Aunt Zhao, who spent her vacation in Xiangyang OCT Fantasy Resort, said with deep feelings: "The best way to accompany children is to enjoy them to the fullest. She is full of praise for the resort's new "Snow Monster Fury" project.

At the beginning of May, Xiangyang OCT Fantasy Resort welcomed more than 200,000 visitors. The new quality of productivity represented by Fantasy Valley, such as the upgraded version of "Interstellar Adventure 2.0", provides visitors with a new experience, allowing them to explore the universe through wormholes and feel the shock of virtual galaxies. The upgrade also incorporates the mysterious Elder Dragon, presenting visitors with the beauty of the interstellar universe and ancient mythology. At the same time, the new film of "Ready Player One 4D" combines virtual surreality with 4D perception to bring an immersive experience to the audience.

The relevant person in charge of OCT said that thanks to the high enthusiasm of tourists, during the "May Day" holiday, OCT received more than 3.5 million tourists, resulting in a surge of people in the scenic spot and fireworks in the block.

In order to improve the tourist experience, OCT has built a series of smart tourism systems based on the AI engine technology platform. These systems work together to build a robust ecosystem of tourism services. Through the application of new quality productivity, the quality and intelligent level of tourism service operation have been significantly improved.

"The AR route guidance system is like an intelligent tour guide for tourists, with accurate navigation and vivid display, it effectively shortens the time for tourists to find the path and improves the efficiency of the tour. The successful launch of the virtual queuing system has significantly reduced the pressure on the flow of people at popular attractions, reducing the waiting time of tourists by more than 30% on average, greatly improving the travel experience. The relevant person in charge of OCT said.

In addition to OCT, the Zhuhai Space Center in Zhuhai also relies on the new quality productivity of cultural tourism, activates consumption vitality, and promotes the innovation and development of the cultural tourism industry.

Zhuhai Space Center has introduced advanced simulation technology to create a "three-dimensional space ring" experience project. Visitors can immerse themselves in the daily training of astronauts and experience the wonderful feeling of floating in the air by simulating a weightless environment. The project showcases the fruits of scientific and technological innovation and provides a unique experience for visitors.

At this year's festival, the Space X robotics event took center stage. By demonstrating and operating Space X robots, the public gained a deeper understanding of robotics and its applications in space exploration.

According to statistics, during the Science and Technology Festival, the Zhuhai Space Center received a total of 17,763 visitors. Visitors actively participated in various experiential activities and spoke highly of the innovative projects and wonderful performances of the festival.

Zhan Junhao, a well-known strategic positioning expert and founder of Fujian Great Aim Brand Positioning Consulting, said in an interview with reporters that in the context of the consumption promotion year, cultural and tourism enterprises are facing increasingly fierce market competition, and traditional business models and service methods can no longer meet the needs of modern consumers. Therefore, promoting the new quality productivity of the cultural tourism industry and using new technologies such as artificial intelligence, advanced manufacturing, and digitalization can not only improve the service quality of enterprises, but also enhance market competitiveness. The introduction of new quality productivity will enable cultural and tourism enterprises to provide more personalized and intelligent products and services, attract more consumers, expand market share, and achieve sustainable development.

"New Chinese" travel has become a hot spot for consumption

In addition to the new quality productivity, the "new Chinese" travel with the "national tide" IP has also been widely favored by consumers.

For example, Ms. Chen's family went on vacation to Yunnan, and they dressed in Hanfu and visited the Jianshui Zhujia Garden and the Lin'an Prefecture Office one after another. In these scenes and activities, such as "the prefect's opening of the government, the tide of the play of the government, the government of the government cultural and creative shop, Miss Zhu takes you to Lin'an", etc., Ms. Chen's family felt the fun and charm of the "national tide". Similarly, Mr. Liu went to Yongji City, Shanxi Province for a tour, where he visited the Stork Tower, one of the four famous cultural buildings in China, and visited the Wulao Peak and Pufu Temple scenic spots, following the footsteps of famous poets and experiencing a unique cultural atmosphere.

"New Chinese-style" travel has also become a hot spot for consumption, and people are keen to go to an appointment with ancient charm and national style, visit intangible cultural heritage markets, and experience folk activities, looking forward to having a more "authentic" experience during the trip. OCT makes full use of this trend and integrates traditional culture into modern tourism and leisure to enhance tourists' sense of experience, which has become one of its advantages.

In order to cater to the holiday economy, Shenzhen Splendid China Chinese Folk Culture Village held a theme activity of "Prosperous National Tide Season", with the theme of "National Costume Experience", which attracted a large number of tourists. In Gankeng Ancient Town, Shenzhen, activities such as "Sweet Hakka Wild Meat Treasure Hunt Camp" and mountain song duet were also held, attracting many citizens and tourists to play.

At the same time, the "new Chinese" gameplay has also boosted the consumption boom in offline business districts. In Yangzhou Dream City, the folk parade team distributed delicious pork for free, attracting a large number of citizens and tourists to come to taste it, which not only stimulated offline consumption, but also innovated traditional business formats. These activities have resulted in a record number of total visitors and total turnover in Yangzhou Dream City.

Mission Hills Group also responded positively by launching the "National Tide Cultural and Creative Carnival". In Mission Hills New Town, more than 60 cultural and creative booths have been set up, and various folk music performances have attracted many visitors. Mission Hills will also designate May as the "National Tide" Expo Month, with exciting activities held every weekend around the themes of connecting Hong Kong and Macau, public participation, youth focus, and international linkage.

More than 60 cultural and creative stallholders and independent artisans from the Guangdong-Hong Kong-Macao Greater Bay Area gathered at Mission Hills during the May Day holiday. Tourists can not only buy handmade goods, but also appreciate the development trend of youth handicrafts in the Greater Bay Area. Mission Hills Craft Workshop's cultural and creative products are also very popular, with ceramics, bronze sculptures, handmade leather crafts and other products being introduced to the public.

With the kick-off of Mission Hills' "National Tide" Expo Month, more than 50 exciting cultural and creative events will be held at Mission Hills throughout May, bringing together elements such as national style, art, ecology and trendy toys. According to the official of Mission Hills Group, their long-standing theme has provided a comfortable and memorable holiday experience for tourists.

The activation of new quality productivity and "national tide" IP not only enhances the consumption vitality of the holiday, but also lays an important foundation for the development of cultural tourism in the future.

According to preliminary statistics, from May 1 to 5, the cross-regional flow of people in the whole society was about 1.36 billion, with a daily average of more than 270 million people, an increase of 24.1% over the same period in 2019. According to the calculation of the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips nationwide was 295 million, a year-on-year increase of 7.6%, and the total travel expenditure of domestic tourists was 166.89 billion yuan, a year-on-year increase of 12.7%.

(Editor: Zhao Yi Review: Tong Haihua Proofreader: Yan Yuxia)