Along with "Singer 2024", the stock price of Mango Supermedia (300413) exploded.
On the evening of May 10, "Singer 2024" was launched, and the popularity remained high. Affected by this, Mango Supermedia opened sharply on May 13, and as of the close, the company's stock rose 11.69%!
According to the data provided by "Singer", "Singer 2024" won a series of ratings laurels after its premiere, and more than 34 hot words have topped the TOP1 hot search list. After the show was broadcast, Han Hong's post on "Singer 2024" pushed the popularity of the show to a new climax.
Han Hong and others have asked for battle
In the first episode of the program, foreign singers performed amazingly, with American singer Chanté Moore and Canadian female singer Faouzia ranking first and second, and Na Ying, the "eldest sister" in the Chinese music scene, ranking third.
After the show was broadcast, the popularity remained high, and it won 1,352 hot searches on various platforms on the whole network, including 142 hot searches on the main Weibo list, 34 hot words topped TOP1, and ridicules such as "Strawberry Music Festival vs. Grammy" and "The Adventures of Na Ying" emerged in endlessly.
Compared with previous editions, "Singer 2024" adopted the broadcast mode of "full live broadcast" for the first time this year, focusing on a "real singing without repairing the sound".
Rainie Yang sang her masterpiece "Take Me Away" on stage, and finally won the sixth place. Afterwards, Rainie Yang posted a response to the premiere performance of "Singer 2024", saying that she was defeated by nervousness and was punished for singing 10,000 times at home.
Na Yingdu nervously joked that she had prepared two bottles of fast-acting heart-saving pills on her body, "After receiving the invitation to the live broadcast, I often had nightmares and dreamed that all I sang was 'car accidents'."
Seeing that foreign singers brought "crushing" level performances, and the performance of domestic entertainment singers was unsatisfactory, netizens began to shake people for the program team, shouting Li Jian, Tan Weiwei, Deng Ziqi, Lin Zhixuan, Phoenix Legend, Zhou Shen, Tengger and others to participate.
In response, Tengger posted a response: Thank you for your love, I have seen it!
Not only were netizens heartbroken, but the singers themselves couldn't sit still, and many people took the initiative to recommend themselves to the "Singer 2024" program team.
On the afternoon of the 12th, Chinese singer Ji Minjia, who debuted in the fifth place in the finals of "Super Girl", volunteered on her personal Weibo, saying that she wanted to sign up for "Singer 2024" and singled out foreign friends.
Han Hong also posted "Please fight" "Singer", "I am Chinese singer Han Hong, I ask for war." Soon, the keyword # Han Hong invited singer # directly exploded on the first hot search.
On the same day, singer Wang Xi posted a concise and concise message: "Sign up." And with Na Ying's "three singing speed" expression.
In the early morning of May 13, singer Huang Liling (A-Lin) posted: I also want to be a singer, and related topics rushed to the top of the hot search.
Lou Yixiao also applied to be on the show: "Can Chinese musical actors apply to compete, they will, we will, and we will if they don't." Focusing on a comprehensive pattern, it is really not as good as physical fitness. Although Lou Yixiao debuted as an actress, she graduated from the Shanghai Theater Academy with a major in musical theater, and in recent years, she has starred in musicals such as "Sunday Love Song", "Dream of a Lion" and "The Count of Monte Cristo".
On the evening of May 12, the "Singer" program team issued a response: Thank you to the audience for their support and encouragement to the show, and thank you to the singers for their trust and love, we have all received it! "Singer 2024" has a rigorous schedule system and fair, just and open competition rules, and we will make follow-up invitations according to the schedules of the singers.
The article also said: "I hope that every friend who pays attention to "Singer 2024" can enjoy music, gain soulmates, maintain communication, and embrace the world." The intention is to cool down the atmosphere of the "Sino-foreign war".
What other eye-catching "trump cards" does Mango Supermedia have?
How popular "Singer 2024" is can be seen from the following data: CVB (China Audiovisual Big Data) has an audience rating of 0.44% and a share of 1.84%. Ranked first in provincial satellite TV, 1.4 times the second place in the same period of provincial health; CSM (China Broadcasting Television Sofurui Media Research) national network rating of 0.88, share of 4.61%, ranking first among all star channels in the same period; The peak rating of Kuyun was nearly 0.7, and the peak share exceeded 4%, ranking first in the provincial health department, and the share was 1.5 times that of the second provincial health variety show;
Affected by the explosion of "Singer 2024", the share price of Mango Supermedia has also risen. On May 13, Mango Supermedia had a net inflow of 78.5004 million yuan in its main funds today, ranking 33rd in the main force, and a cumulative inflow of 49.0536 million yuan in the past 3 days. As of the close, Mango Supermedia reported 25.13 yuan / share, up 11.69%.
Mango Supermedia was renamed from Happy Buy, an A-share listed company. In June 2018, the major asset restructuring of Happy Shopping (300413) was officially approved, and Mango TV, as one of the main bodies of Hunan Radio and Television's "dual-core drive" strategy, integrated with Mango Interactive Entertainment, Tianyu Media, Mango Film and Television, and Mango Entertainment, officially became the first state-controlled video platform in China's A-share market, and in July of the same year, Happy Shopping officially changed its name to "Mango Supermedia".
According to Mango Supermedia's 2023 annual report, in 2023, the company's core main platform, Mango TV, will achieve revenue of 10.614 billion yuan, a year-on-year increase of 1.88%, and a gross profit margin of 41.31%. In 2023, the annual membership revenue will reach 4.315 billion yuan, a year-on-year increase of 10.23%, of which the membership revenue in the fourth quarter will increase by 35.64% year-on-year, and the effective membership scale will reach 66.53 million, a year-on-year increase of more than 12.46% (59.16 million at the end of 2022).
With the launch of programs such as "Singer 2024", is the performance of Mango Supermedia worth looking forward to this year?
In this regard, Hua Chuang Securities Media Internet released a research report pointing out that Mango Supermedia had rich content in the second quarter, and it is recommended to pay attention to the follow-up investment promotion and membership progress.
According to the Securities Times, more than 100 dramas, variety shows, evening parties and other different forms of content were released at the Mango Four Platform Investment Conference held before the "May Day" Festival.
In the variety show section, in addition to "Singer 2024", "The Sound of Life: Hong Kong Philharmonic Season 2" will also take a step forward on the baseline of the original top music variety, "Time Concert" will invite five "Supergirls" to the same stage, and "Overcoming Thorns: Double Star Season" will create a "double star confrontation" between brothers of different ages, covering a wider range of age groups. On the basis of the new season of "Flowers and Boys", the outdoor/travel track ushered in new variety shows such as "Travel Any Door", "City Hide and Seek" and "Busy Treasure Hunting"; The artist IP custom series has broadcast the unscripted reality show "Splendid Garden" around actor Zhang Songwen.
In terms of dramas, Mango has released a total of 69 film and television dramas, with the "Golden Eagle Solo Theater" that re-launches the head drama "National Color", "Water Dragon Yin", "Alley People" and "Long Music" as the core, Mango has newly launched five major drama labels, including Qingmang, Xingmang, Jinmang, Fengmang, and Damang, focusing on different groups of people and content categories such as love, ancient costumes, mature people, suspense themes, and micro-short dramas, and making new ideas on the "same topic" and the same type.
It is worth noting that at the meeting, the first AI director independent variety show "Aimang's 1% Rule" was also promoted, which Hunan Satellite TV regarded as "a strategic product that leads the layout and ecology in AI content". In the program, AI Aimang will continue to train the game generation function through the deep learning global game show database, and create a new way to play that is different from all variety shows on the market.
According to the quarterly report disclosed by Mango Supermedia a few days ago, the company's operating income in the first quarter was 3.324 billion yuan, a year-on-year increase of 7.21%, and the operating profit was 547 million yuan, a year-on-year increase of 3.69%, ushering in the best first quarter in the past three years.
Source | Yangcheng Evening News is synthesized from the Morning News, Securities Times, and Straight Flush
Moderator | Chen Zeyun
![It's a big deal! Yang Ma withdrew Naying's video overnight, and Mango TV tried its best to cool down "Singer 2024".[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)