After the first guest of "Singer 2024" was exposed, the outside world unanimously commented: What is this!
Fan Xia, Chantimo, small, old, most netizens have not heard of their names, second-hand roses, Hailai Amu, Rainie Yang, Wang Sulong and Na Ying were respectively labeled as "singing red and white ceremonies", "Avenue of Stars", "music festival", "Golden Melody Award"!
"Singer" returned after four years, and it played such a deck of cards, which is really incomprehensible, especially second-hand roses, this is a music variety show based on "singing skills", the ceiling of internal entertainment, even if the broadcast mode is changed, from recording to live broadcasting, with the appeal of Mango Channel, it will not rely on "wonderful" to save the scene, right?
After the first episode of "Singer 2024" was broadcast, the die-hard fans of this show panicked, and 5 groups of domestic players were beaten by 2 foreigners, and the picture couldn't bear to look at it directly! Even Na Ying, the queen of heaven, was so nervous that she was holding on to the wall and breathing unevenly!
But the subsequent scene made people smell the smell of Mango Satellite TV's "pretending to be a pig and eating a tiger"!
What's going on? The director perfectly mobilized the audience's "patriotic" and "face-saving" emotions, countless singers took the initiative to ask for battle, countless netizens ran to their respective idol comment areas, and "morally kidnapped" them to participate, even Daolang, who has announced his retirement from the circle for three years, also received an "invitation" from knife fans!
In the face of strong traffic, do you know how much Mango Channel's stock price has risen? Has the market capitalization increased by much? Let's take a look at a set of data:
On May 13, Mango Supermedia's share price rose 11.69%, closing at 25.13 yuan per share on the same day. In the week that followed, the company's stock price rose steadily. On May 17, the company's share price closed at 26.22 yuan / share, compared with the closing price of 22.50 yuan / share on May 10, before the program was broadcast, an increase of 16.53%. At present, the company's total market value is 49.05 billion yuan, an increase of about 6.95 billion yuan compared with the closing market value on May 10.
In just one week, the market value of Mango Channel has soared by nearly 7 billion, from a commercial point of view, "Singer 2024" is really too successful, this is much more powerful than inviting the best singers in the Chinese music industry, right?
Some people will ask, why can such a poor lineup and such an ugly game make Mango Station profitable?
It's very simple, Chinese audiences like to watch the return of heroes and the ups and downs of the plot!
If as soon as you come up, there are domestic first-line singers like Han Hong, Han Lei, and Tan Jingjing who beat two foreign players, everyone will think that it is normal, and domestic singers should be at this level!
After the "normal" mode appears, there will be fewer topics, less traffic and popularity, and the "viewability" will also be reduced, and there will be thousands of hot search topics at all!
On the other hand, if "Singer" is sent to "A cat and a dog" at the beginning, after watching them being beaten by foreign singers, the audience's participation will increase, and then it will be helped in different ways!
So there is a scene of powerful singers such as Han Hong and Ji Minjia asking for "Singer 2024", if nothing else, there will be more singers participating in the "Battle Army" in the future!
Coupled with the arrival of the Hanggai Band, Huang Xuan, and Adam, the topic and popularity of "Singer 2024" will become higher and higher, and it can be seen with the naked eye that the market value of Mango Supermedia will continue to soar!
Pretending to be a pig and eating a tiger is often understood as a move by a strong man who can't avoid making a move with others and making the enemy suffer when he travels in a low-key manner for some reason, this time, Mango Satellite TV used this trick perfectly in "Singer"! I have to make people sigh: director Hong Xiao understands the Chinese!