Is Mango Supermedia, whose stock price has risen sharply due to the broadcast of "Singer 2004", worth investing in?

I. Introduction

In recent years, with the rapid development of digital media and Internet technology, the entertainment industry has ushered in unprecedented opportunities and challenges. As a leading media and entertainment company in China, Mango Supermedia stands out in the market with its unique resource advantages and strong innovation capabilities. Especially because of the broadcast of "Singer 2024", Mango Supermedia's stock price has risen sharply, which has aroused widespread attention in the market. This article will deeply analyze the investment value of Mango Supermedia stocks from multiple dimensions such as company introduction, development, main business, development in the AI field, annual report and performance, relationship with Hunan Satellite TV, its programs, TV dramas, and artists.

Second, the company introduction

Mango Supermedia Co., Ltd. (hereinafter referred to as "Mango Supermedia") was established in 2005, formerly known as Happy Shopping Co., Ltd., and was listed on the Shenzhen Stock Exchange in 2015. In 2018, the company completed a major asset restructuring, and five subsidiaries of Hunan Radio and Television, including Happy Sunshine, Mango Interactive Entertainment and Tianyu Media, were injected into the listed company as a whole and renamed Mango Supermedia. Headquartered in Changsha City, Hunan Province, the company is one of the main bodies of Hunan Radio and Television's "dual-core drive" strategy, and is committed to becoming a media and entertainment group with international influence.

Third, the development of the company

In the course of its development, Mango Supermedia has always adhered to the core values of "Innovation, Quality, and Sharing", and promoted the rapid development of the company's business through continuous technological innovation and content innovation. In recent years, the company has strengthened cooperation with excellent production teams at home and abroad, and introduced a number of programs and TV dramas with market influence and competitiveness, which has improved the company's brand influence and market competitiveness. At the same time, the company also actively expands overseas markets and promotes China's excellent culture to the world through cooperation with internationally renowned media organizations.

Fourth, the company's main business

Mango Supermedia's main business includes Mango TV's Internet video business, new media interactive entertainment content production, media retail, etc. Among them, Mango TV, as the company's core business, has a large number of exclusive content and user resources, and is one of the leading video platforms in China. In addition, the company also actively participates in the production and distribution of films, TV series, variety shows and other content, providing audiences with rich and diverse entertainment options.

5. The company's development in the field of AI

With the continuous development of artificial intelligence technology, Mango Supermedia actively embraces new technologies and applies AI technology to multiple business scenarios. The company has built products based on multimodal AI technology, such as "Multimedia Analysis and Understanding Platform", "Point Rubik's Cube - Multimodal Content Retrieval Platform" and "AIGC HUB", which have widely supported the company's internal business scenarios including media asset operation, advertising delivery, member interaction and so on. The application of these technologies not only improves the company's operational efficiency, but also provides users with a more intelligent and personalized service experience.

6. The company's annual report and performance

According to Mango Supermedia's 2023 annual report, the company achieved a total operating income of 14.628 billion yuan, a year-on-year increase of 4.66%. Among them, Mango TV's Internet video business achieved operating income of 9.061 billion yuan, accounting for 64.69%, which is the company's main source of income. The net profit attributable to shareholders of listed companies was 3.556 billion yuan, a year-on-year increase of 90.73%, showing the company's good profitability and stable business situation.

7. The relationship between the company and Hunan Satellite TV

Mango Supermedia is a new media listed company under Hunan Radio and Television, which operates independently but cooperates with Hunan Satellite TV. As the core business of Mango Supermedia, Mango TV has a close cooperative relationship with Hunan Satellite TV in terms of content and resources. Hunan Satellite TV's excellent programs and TV dramas provide Mango TV with rich content resources, and Mango TV's Internet video business also provides Hunan Satellite TV with a wider range of communication channels and user base. In addition, Mango Supermedia also maintains close cooperative relations with other subsidiaries of Hunan Radio and Television, such as Tianyu Media, to jointly promote the development of Hunan Radio and Television media.

8. The company's programs, TV dramas, and artists

Mango Supermedia has many excellent programs, TV series and artist resources. In terms of programs, classic programs such as "Singer", "Happy Camp", and "Everyday Upward" have always been loved by the audience; In terms of TV dramas, popular dramas such as "Do You Know If You Should Be Green, Fat, Red and Thin" and "In the Name of Family" have also achieved good ratings; In terms of artists, the company has signed many well-known artists, such as Wang Yibo, Xie Na, He Jiong, etc., whose participation not only enhances the company's brand influence, but also brings more business opportunities and benefits to the company.

9. Analysis of the investment value of Mango Supermedia stocks

Strong brand influence: As a new media listed company under Hunan Radio and Television, Mango Supermedia has a strong brand influence. The company's core business, Mango TV, is one of the leading video platforms in China, with a large number of exclusive content and user resources. These advantages make Mango Supermedia have a high competitiveness and market share in the market.

Diversified business structure: Mango Supermedia's main business includes Mango TV's Internet video business, new media interactive entertainment content production, media retail, etc. This diversified business structure makes the company have strong risk resistance and profitability. Even if one business is affected by market fluctuations, other businesses can provide a stable source of revenue and profit for the company.

Actively embracing new technologies: Mango Supermedia actively embraces new technologies and applies AI technology to multiple business scenarios. This not only improves the company's operational efficiency and service quality, but also provides more possibilities and opportunities for the company's future development. With the continuous development and application of artificial intelligence technology, Mango Supermedia is expected to continue to maintain its leading position in the future.

Close cooperation with Hunan Satellite TV: Mango Supermedia has a close cooperative relationship with Hunan Satellite TV. Hunan Satellite TV's excellent programs and TV dramas provide Mango TV with rich content resources, and Mango TV's Internet video business also provides Hunan Satellite TV with a wider range of communication channels and user base. This partnership will help both parties jointly promote the development of the media industry, and also bring more business opportunities and benefits to Mango Supermedia.

Excellent team and management: Mango Supermedia has an excellent team and management. They have rich industry experience and professional knowledge, and can provide strong guarantee and support for the development of the company. At the same time, the company also pays attention to talent training and introduction, and actively absorbs outstanding talents to join the company, injecting new vitality and impetus into the company's development.

To sum up, Mango Supermedia stock has a high investment value. The company has strong advantages in brand influence, business structure, technological innovation, cooperative relationship and team management. With the continuous development of digital media and Internet technology, as well as the continuous expansion and innovation of the company's business, Mango Supermedia is expected to continue to maintain its leading position and achieve more stable development in the future. However, investors still need to pay attention to the impact of factors such as market risk and company operation risk when investing, and do a good job in risk assessment and asset allocation. #芒果超媒##歌手2004##芒果台#-#股票财经##财经##股市分析##今日A股##那英##湖南台##湖南卫视##湖南头条##长沙头条#