Yunhe County is one of the 13 key counties of ethnic minorities in the province. In recent years, Yunhe County has adhered to the main line of forging the sense of community of the Chinese nation, carried out the "three leading" work for the ethnic villages in the county, aimed at the release of characteristic advantages, the integrated development of culture and tourism, and the upgrading of industries, so as to transform the favorable conditions of natural environment and national culture into unique advantages to promote development, and water the "golden pomegranate" of national unity and common prosperity.
Guided by the advantages of regional characteristics
The co-governance of Jingcun opens a new chapter in development
The aftermath of the terraced rice fields is rippling, and the tourists who come here stroll along the mountain paths, as if they have strayed into Tao Yuanming's paradise. Xiayang She Village is the core village of Yunhe Terraced Scenic Area, and it is also the location of the earliest She Party branch in Yunhe, with unique resource advantages and profound national culture and red culture. Walking into Xiayang Village, I saw that the wall paintings on both sides of the village road were eye-catching, and the history of She Village, She culture, introduction to terraced fields, farming maps, and landscape paintings jumped on the wall one by one...... The old houses in the village were renovated and renovated, and the quaint mud walls were dressed in "new clothes", which had a strong She flavor. The colorful ethnic culture displayed in the Memorial Hall of the She Party Branch and the She Living Exhibition Hall provides a diverse and rich cultural experience for tourists who come here.
In recent years, Yunhe County has adhered to the road of high-quality development of ethnic rural revitalization, supported and guided Xiayang Ethnic Village in the core area of terraced fields to actively integrate into the general trend of scenic development, and played the three "trump cards" of natural landscape beauty, terraced farming culture, and She ethnic customs with the help of regional characteristics and infrastructure advantages, and opened a new chapter in the development of ethnic villages with the co-governance of scenic villages. By organizing experts and scholars to "take the pulse" on the spot, and establishing the code of conduct and reward and punishment mechanism of the villagers in "Jingzhong Village", the style of Xiayang She Village has been promoted.
With the successive implementation of a number of projects such as the World Terraced Rice Museum, Cloud Beauty Coffee, and Gui Camping Fire Tent Hotel, it has attracted college students and new villagers to return to their hometowns with characteristic "micro brands" such as handmade intangible cultural heritage production, folk performances, rice dream concerts, and trunk markets, and driven more than 5,000 villagers around to realize the dream of "easy entrepreneurship at home".
During this year's "May Day" holiday, the Yunhe Terraced Scenic Area was full of popularity, and it appeared on the CCTV news channel twice, receiving tourists increased by 123.14% year-on-year, and achieved tourism operating income of 70.295 million yuan, a year-on-year increase of 289.96%, and the number of tourists and tourism operating income reached a new high, which effectively drove the collective economic development of ethnic villages in the scenic area.
Led by the cultivation of emerging business formats
The integration of culture and tourism ignites new consumption hotspots
Go to Chishi Rose Town to find a rose, put on Hanfu to take a group of photos through the millennium, and then go to the "Hi Weekend" characteristic block at night to visit the seven-color corridor composed of colorful glass, and make an appointment for a barbecue in groups, which has become a popular activity for Yunhe young people on the weekend. The once unknown Chishi Ethnic Village took the initiative to grasp the trend of the current weekend economy and night economy, and quickly got out of the circle with the three-piece set of "barbecue + rose + music", which not only successfully ignited new local consumption hotspots, but also quickly radiated to the surrounding counties and cities, attracting many young people to check in. In the national costume studio on the streetside, she costumes, silver ornaments, ribbon weaving and other special products are displayed in a centralized manner, and special clothing rental, ethnic style makeup shaping and other services have also been opened, effectively promoting ethnic cultural exchanges and economic development of ethnic villages. At present, Chishi Ethnic Village receives more than 6,000 tourists per month, driving nearly 4 million yuan of rural cultural tourism consumption every year.
Behind the "Chishi Hi Weekend", which is full of young and fresh elements, is a true portrayal of Yunhe giving full play to the natural environment and historical and cultural advantages of the ethnic village, and driving the transformation of the two mountains with emerging business formats. Yunhe County focuses on the key to the green development of ethnic villages, and strengthens efforts to attract and cultivate new forms of rural common prosperity. Make good use of the "Yunxian and Township" township work brand, support ethnic villages to revitalize idle resources through the "farmer + village collective + enterprise" business model, attract the return of village sages, and achieve win-win cooperation among village collectives, township sage enterprises and villagers. Encourage the weekend economy, night economy and other hot spots to make a big article, the traditional night snack economy iteration into a new type of mixed consumption format that integrates catering, shopping, cultural experience, leisure and health care.
At present, Yunhe and many ethnic villages have embarked on the road of cultural and tourism integration and green development: Chishi Ethnic Village has released a number of park and rural characteristic products such as Nanshan Lake Rice + Ecological Terrace Rural Revitalization Comprehensive Pilot Project; Xinling Ethnic Village has held the Peach Blossom Festival for many years, combined with local characteristics, innovated and created a number of research products such as the "She Taoli" rural study tour camp, and generated more than 30 yuan of income for the village collective economy; Pingyangang Village, She Township, Wuxi Province held the "March 3rd" Cultural Tourism Festival, and the Gongfu Ecological Gift Package composed of local characteristic agricultural products was selling well. With the introduction of new forms of rural common prosperity, the difficulties and blockages in the transformation of the two mountains of the mountainous ethnic villages have been effectively opened, and the ethnic villages have embarked on the "fast road" of green development.
Guided by concentricity and talent introduction
The quality of the industry accumulates new momentum for development
"Sungai spring water runs through thousands of households, and thousands of trees and pear blossoms cover half of the city." In the spring of March, the pear blossoms bloom, the petals are like snow, the flowers are fragrant like honey, and the whole Yunhe is immersed in the dust-free, clean and elegant flower environment. As a golden business card of Yunhe, Yunhe Sydney pears are large, juicy, sweet and crispy, and are deeply loved by consumers. The average annual output of Yunhe Sydney pear can reach 6,000 tons, with an annual output value of nearly 300 million yuan, and more than 1,200 pear farmers are employed, which are widely distributed in the county's ethnic villages, and are a veritable industry that enriches the people.
In recent years, Yunhe County has been guided by concentric talent gathering and intelligence introduction, empowering Sydney and other ethnic village characteristic industries with the whole chain, encouraging and guiding township sages to invest in the Sydney industry by attracting investment and developing village collective economic joint construction projects, and accelerating the realization of Sydney technology industrialization through the landing of township sages in the Yunhe Sydney Industry Joint Research Center of Zhejiang University, and helping to build a demonstration county for industrial development and innovation in Zhejiang Province. With the help of the resources of "Double Hundred Village Twinning", we have carried out training courses for the ability improvement of entrepreneurial leaders in ethnic rural revitalization and "Gongfu School" for many years, and carried out the expert service project of "Gathering Mountains and Seas to Help Common Prosperity" according to local conditions, and actively attracting talent resources such as doctors from universities and universities for the development of ethnic rural industries. In addition, it also deepened the development model of the province's first "enclave" industrial park for ethnic rural revitalization, and continued to optimize the development momentum of industries such as Sydney, cultural tourism, and photovoltaics.
Under the "combination of talents" and wisdom introduction, the industrial development of ethnic villages in Yunhe County is thriving and has its own characteristics, and Anxi She Township has become the first ethnic township in the province to achieve full coverage of 500,000 yuan villages among the 18 ethnic minority townships.
(Contributed by: United Front Work Department of Yunhe County Party Committee)