On May 12, with the superposition of Mother's Day and Sunday, family consumption set off a market boom, and Shenzhen's major business districts ushered in a wave of peak passenger flow, and some catering brands reappeared "hard to find", with the number of bookings increasing by more than 150%, and the turnover rate of private rooms in stores was as high as 200%. Jingbao reporters visited a number of Shenzhen business districts and catering brands on the spot, and witnessed the long queues in front of the major restaurants, and the warm and extraordinary atmosphere of festival consumption.
▲ Yesterday, the faces of the mothers holding flowers were full of happy smiles.
▲Anhui Kitchen Shenye Shangcheng Store, the number of single-day bookings for Mother's Day increased by more than 150% compared with usual.
▲ Shanjiu Ye Chaocai Restaurant has specially launched an exclusive greeting card for Mother's Day, and consumers can receive it for free and write a blessing to give to their mother.
"Family consumption" heats up, restaurants are "hard to find"
At 12 o'clock at noon, the reporter came to Shenye Shangcheng, a landmark complex located in Futian District, known as an Internet celebrity check-in point. Along the way, many "mothers" held flowers and smiled, sometimes chatting and laughing with their children or family members.
"It's very ceremonial to go out for dinner and celebrate the festival, and I'm very happy to receive flowers!" Aunt Wang, who was having lunch with her family in Anhui Kitchen, not only received "filial piety flowers" from her daughter today, but also unexpectedly received blessing flowers from the restaurant. Talking to reporters about the feeling of Mother's Day, Aunt Wang's joy was beyond words.
The restaurant manager of Wan Kitchen Shenye Shangcheng Store revealed that in order to celebrate Mother's Day, the restaurant specially prepared a carnation bouquet for each mother, adding a warm surprise to the festival. The heart-warming "small bouquet" attracted "large traffic", and the single-day booking volume of Mother's Day in Anhui Kitchen increased by more than 150% compared with usual, and the turnover rate of private rooms in stores was as high as 200%.
The reporter observed that major catering brands have attracted a large number of consumers by providing special services, making the popularity of "family consumption" rise again.
Miss Zheng, a staff member of Shanjiu Ye Chaocai Restaurant, told reporters that the lunch box was fully booked a week ago, and at 10 o'clock in the morning, guests had already queued up to the store to get the number, and the queuing system showed that there were still 97 tables of guests in the queue until half past 1 noon, and the on-site store was full of seats. In addition, on Mother's Day, at the lunch and dinner markets, customers who consume at the store can also receive a dessert.
It is understood that the Shan Jiu Ye Chao Restaurant has specially launched a limited menu for Mother's Day, which integrates all kinds of specialties and fish maw in the store, which is a popular dish, and the price is 888 yuan for 4 people, "We deliberately added fish maw to the package, which is very popular with women." In addition, Shan Jiu Ye Chaocai Restaurant has specially designed a Mother's Day greeting card, which is placed outside the store, and guests can receive and write blessings to give to their mothers. Ms. Zheng said, "Our store usually closes at 2 p.m., but today there are more customers, so in order to ensure the meal, we will still stay open in the afternoon, and we have specially sent additional manpower to support and go all out to do a good job in the operation of the store on Mother's Day." ”
Mr. Xin, the manager of the restaurant, said that many large families of 8 to 12 people were received on Mother's Day, and the private rooms were booked out three days in advance. Manager Zhang of Qiao Kyushu also said that the private rooms in the restaurant on Mother's Day were fully booked as early as a week ago, and the turnover rate of ordinary tables quadrupled and the occupancy rate doubled.
At the same time, the atrium of the mall held a "million Douyin Internet celebrities" live broadcast singing and random dance party, which was very lively.
In Hakka Wai on the second floor of Baoneng City Global Hub in Nanshan District, the reporter saw at the scene at noon that the lobby and box were all full, and there were still dozens of customers waiting in line at the door of Hakka Wai. According to the store manager of Hakka Wai Chen, at around 4 pm on the 11th, the private rooms at noon and evening on Mother's Day have all been booked.
The hotel's catering is also lively, and the Mandarin Oriental Hotel Shenzhen also shows the consumption enthusiasm of Mother's Day. It was revealed that the hotel's restaurant was almost full for lunch, and the dinner reservation rate was as high as 85%. In this regard, Mandarin Oriental has made careful preparations in advance, increased service staff, specially planned Mother's Day-themed decorations, and strived to create a warm and elegant dining environment for customers, which has been well received.
▲Galeries Lafayette "Twisted Flower DIY" special event to give gifts to "beautiful mothers".
▲ Citizens received a surprise bouquet gift for Mother's Day from Anhui Kitchen.
Shenzhen market purchase and sales are booming, and the festival economy is "thriving"
On Mother's Day, it is not only the boom of the catering industry that ushers in, but also the entire festival economy presents a thriving and lively situation.
In the Hema Shenzhen store, the reporter saw in the Hema Garden at the entrance that roses, carnations, tulips, seasonal peonies and other flowers have been decorated with a "Mother's Day theme", with nearly 20 categories. There are affordable peony bouquets of 19.9 yuan, as well as bouquet packages ranging from 79.9 yuan to 199 yuan for Mother's Day to meet the needs of different customers.
Not only are flowers selling hot, but also fruits, seafood and other stalls have launched many preferential activities. The clerk enthusiastically introduced to reporters: "The most popular is the 25.9 yuan a pound of golden pillow durian, from Saturday to this weekend, durian special activities have attracted a large number of citizens to buy." ”
"Lao Guang likes to buy seafood the most during the festival, and the Boston lobster at 99 yuan per piece is also the lowest price of the year." The manager of Hema said that the 199 yuan East Star Grouper and the 69.9 yuan per catty Hainan snail are the seafood that consumers buy the most. At the same time, the special event is "Gift to the store", where citizens can participate in a lottery to receive Boston lobster or flowers by sharing gifts prepared for their mothers, giving them a lot of gratitude.
Ms. Li shared her experience, "Today, I specially brought my mother to Hema to take pictures and share the gifts I chose for my mother, and I was lucky enough to win a Boston lobster, and my mother was very happy. Ms. Li believes that such activities are not only creative, but also enhance the interaction between family members, making Mother's Day more meaningful and fun.
In addition, it is worth noting that unlike the consumption habits of Mother's Day in previous years, "taking mothers to live young" has become a new trend in Mother's Day gift-giving. The reporter learned from Meituan that various packages loved by young people ushered in a peak of bookings before Mother's Day. In the week before Mother's Day this year, the search volume of keywords related to "Mother's Day photography" and "Mother's Day photo" increased by 191% and 162% year-on-year respectively, and the search volume of keywords for "Mother's Day massage" increased by 136% year-on-year.
"I thought that after the 'May Day' holiday, the passenger flow would decrease a lot, but I didn't expect that there were still a lot of people who booked to take photos this weekend", a photographer from a Hanfu photo studio in Shenzhen revealed, "Because it is Mother's Day, many young people this year have taken a set of Mother's Day photos with their mothers to keep as a souvenir." ”
This year's Mother's Day, taking mothers to celebrate the holiday with "leisure experience" has become a new choice for young people, Meituan data shows that the number of bookings for leisure and relaxation projects such as taking photos, watching movies, and massaging feet has also increased year-on-year, and many businesses have also launched "Mother's Day packages". Hanfu photo, massage and health preservation, which were originally considered to be the leisure methods of young people, have also become a form of love for many young people to their mothers on Mother's Day.
Source | Crystal APP
Reporter: Kang Yanhui, Pan Lingxiao, Liu Ling, Chen Shuying, Ma Jiali
Editor: Ye Hui