From May 11th to 12th, under the guidance of Xinhua News Agency and China Brand Construction Promotion Association, the 2024 World Brand Moganshan Conference hosted by Xinhua News Agency Brand Work Office and China National Brand Network was held in Deqing, Zhejiang. More than 4,000 representatives from industry associations participated in the event, focusing on global brand topics, gathering global brand views, and giving voice to global brands.
This year's conference released the "2024 "Global Brand Outlook" Top Ten Cases of ESG Brand Innovation in the Chinese Market" and "World Brand Yearbook 2024", etc., and launched the creation plan of "Follow the Micro Short Drama to Travel to the Great Beauty of China", and announced the list of "2024 World Moganshan Conference - Cultural Tourism Brand Recommended Cities", among which Zhongmu County, Henan Province was listed. County leaders Ding Wenxia and Li Yi were invited to attend the event.
At the event site, Li Yi, deputy county magistrate of Zhongmu County, introduced the growth of Zhongmu cultural tourism brand with the title of "Henan Zhongmu - the "Fantasy Road" of "China's First County of Theme Parks". In recent years, Zhongmu County has gathered eight theme parks, including Henan Drama Fantasy City, Central Plains Flagship Haichang Ocean Tourism Resort, Fangte Tourism Resort, Immersive Movie Town, and Green Expo Park, which covers an area of nearly 3,000 acres, by optimizing the top-level design, strengthening project support, and deepening the industrial chain, and creating a new highland for performing arts tourism in China.
Zhongmu County also leads the new trend of cultural tourism consumption with new products and new supplies, and cultivates Shanshan Outlet and Puluo City as the first choice for fashion consumption; The Hill of the Earth has become a new benchmark in the camping industry. A number of cultural-themed hotels such as Ultraman Theme Hotel, Xijian Inn, and Morning and Evening B&B have sprung up, and festivals such as the Huaihua Festival, Watermelon Festival, and Strawberry Cultural Festival have become invitations for tourists to rush to Zhongmu.
The vivid practical experience of the development of Zhongmu cultural tourism has been highly praised by the participants, and the cultural tourism brand of "China Zhongmu • City of Fantasy" has once again been recognized by authoritative media and industry institutions, and the brand awareness and reputation of the city's cultural tourism have been comprehensively improved. (Xu Liping/Wentu)