The iPhone 15 Pro Max became the best-selling smartphone in the 2024 quarter
In the 2024 quarter, the iPhone 15 Pro Max became the best-selling smartphone model in the world with excellent sales performance. According to data from several authoritative institutions, it has a market share of 23.4% in global smartphone shipments, which is much higher than any other model. The iPhone 15 Pro Max was the best-selling smartphone in the U.S. with a 24% share in the U.S. market, while in the high-end of China, it took 38% of the market share, making it the top seller in the 4,000-plus price segment.
This is no accident, as the iPhone 15 Pro Max is a powerful flagship in its own right. It is powered by Apple's latest A17 Bionic chip, a 5nm process chip with incredible computing power that delivers efficient processing performance for a variety of intensive tasks. Whether you're running large-scale 3D games, video editing and image rendering, the A17 Bionic chip can handle it with ease, giving users a smooth experience.
In addition to its powerful chip performance, the iPhone 15 Pro Max also has an excellent performance in terms of imaging system. It features a 48-megapixel main camera with 7x optical zoom and AI image processing to capture detailed and colorful photos. It also supports 8K video shooting, which can record high-resolution, smooth footage. For users who like to take photos and short videos, the iPhone 15 Pro Max is undoubtedly an ideal choice.
Another attraction for users is the iPhone 15 Pro Max's excellent battery capabilities. It is powered by a large 5,000mAh battery and uses a number of energy-saving optimization technologies that allow it to last up to 18 hours in mixed-use mode. For users who often go out for office work or travel, this long-term battery voyage is undoubtedly a great boon, which can reduce the need to carry a power bank with them.
In addition to its strong hardware strength, the iPhone 15 Pro Max has achieved such outstanding sales performance thanks to the influence of the Apple brand in the high-end market. As a leader in the smartphone industry, Apple has dominated the high-end market for many years, and its product design concept and user experience have always been favored by consumers. As Apple's latest flagship model, the iPhone 15 Pro Max naturally inherits these excellent qualities and attracts a large number of loyal users.
The iPhone 15 Pro Max's strong sales performance is not limited to developed countries and regions. In emerging markets, it has also achieved good results. In India, for example, the iPhone 15 Pro Max accounted for nearly 30% of the country's premium smartphone market in the 2024 quarter, becoming the best-selling premium model in the quarter. This achievement not only reflects the growing influence of the iPhone in emerging markets such as India, but also indicates Apple's future growth potential in these markets.
For the full year of 2024, divisions are generally optimistic about the iPhone 15 Pro Max. According to IDC's forecast, the iPhone 15 Pro Max is expected to account for more than 20% of global smartphone shipments in 2024, becoming the best-selling single model that year. This expectation is mainly based on the excellent hardware strength of the iPhone 15 Pro Max itself, as well as the global influence of the Apple brand.