Apple's iPhone 15 series continues to dominate the high-end market
In the 2024 quarter, Apple once again dominated the global premium smartphone market with its latest flagship iPhone 15 series. According to data from several authoritative market research institutions, the iPhone 15 Pro Max has become the best-selling smartphone model in the world with a market share of 4.4%. This achievement not only highlights the outstanding performance of the iPhone 15 Pro Max as Apple's flagship product, but also further strengthens Apple's leadership position in the high-end smartphone segment.
In addition to the iPhone 15 Pro Max, Apple's other two new products, the iPhone 15 and iPhone 15 Pro, are also the second and third best-selling models in the world, respectively. These three products occupy the top three positions in the world, which can be described as Apple's complete monopoly on the high-end market. The iPhone Pro series accounted for more than half of Apple's total quarterly sales, which speaks volumes about how much consumers favor Apple's high-end flagships.
Apple made a full range of upgrades and improvements to the iPhone 15 series at the press conference. Whether it's processor performance, camera quality, battery life and screen display, the iPhone 15 series has a noticeable improvement. As Apple's flagship model, the iPhone 15 Pro Max performs best in all aspects. The phone is equipped with top-of-the-line features such as a 7nm A17 processor, a 68-megapixel quad-camera system, and a 6.9-inch ProMotion XDR display to bring users an unparalleled experience.
三星Galaxy S24 Ultra领衔安卓阵营
Although Apple occupies the top three positions in the world, the Android camp also achieved good results in this quarter. The Samsung Galaxy S24 Ultra is positioned at the top end of $1,300 to become the world's best-selling Android phone in the 2024 quarter, ranking fifth on the overall list. This achievement not only demonstrates Samsung's strength in the field of high-end flagship models, but also reflects consumers' recognition and favor for Samsung's top products.
The Galaxy S24 Ultra has achieved very strong sales results in many countries and regions, breaking pre-order records in multiple markets. The biggest highlight of this phone is its top-of-the-line hardware configuration, including the latest Snapdragon 8 Gen 3 processor, 2 million pixel main camera, 6.9-inch 2K+ resolution curved screen, etc., all of which reflect Samsung's dedication to flagship models. In addition to its excellent hardware performance, the S24 Ultra has also received widespread praise from consumers in terms of software experience and ecosystem.
In addition to the S24 Ultra, Samsung's mid-range and low-end models such as the A15 5G and A54 are also on the list of the world's best-selling smartphones in the 2024 quarter. This shows that Samsung not only performs eye-catching in the high-end flagship field, but also maintains strong competitiveness in the low-end market. Samsung's ability to launch popular products across price segments is key to its significant presence in the global smartphone market.
Looking back at the global smartphone market landscape in the quarter of 2024, we can clearly see the competitive situation of the two mobile phone giants, Apple and Samsung, in different market segments. In the high-end flagship segment, Apple's iPhone 15 series completely dominates the market with its excellent product strength, with the iPhone 15 Pro Max, iPhone 15 and iPhone 15 Pro occupying the top three positions in the world. Apple's Pro series products account for more than half of its total sales, which shows how much consumers favor Apple's high-end flagship products.
The Samsung Galaxy S24 Ultra, as the flagship of the Android camp, has also achieved remarkable results as a best-selling model in the world. The $1,300 premium flagship model has broken pre-order records in several countries, demonstrating Samsung's strength in the premium segment. In addition to the S24 Ultra, Samsung's low-end models such as A15 5G and A54 also made it to the best-selling list, showing the strong competitiveness of the Android camp in the low-end market.
The global smartphone market in the first quarter of 2024 can be described as "a hundred flowers blooming and competing with each other". Apple and Samsung, the two major mobile phone giants, have achieved good results in the high-end and low-end markets respectively, providing consumers with a rich variety of choices. The two camps of Android and iOS are also fiercely competing in different market segments, bringing new vitality and momentum to the entire smartphone industry. We have reason to believe that in the coming days, the smartphone market will become even more exciting.