The prosperity of the game industry and the phenomenon of recharge
After several years of vigorous development, especially in recent years, the gaming industry has ushered in an unprecedented boom. The income of game anchors can even reach hundreds of millions, and even small anchors can easily achieve a monthly income of tens of thousands. All of this is undoubtedly due to the rapid development of the game industry. However, behind this rapid development, the problem of game recharge has gradually surfaced, which has aroused widespread social concern. Why are players willing to add money to it knowing that playing games will be wasted? A post-90s beauty planner revealed the truth behind it for us.
I'm tired enough to go to work, I want to play a game after work, I just hope to be easy and relaxed, open the game and see that I can't beat others without spending money, and playing a game is more tiring than going to work. However, the old player's base is based on the fun - sea - star - game, there are most of the support versions of the mobile game, and there are 30 internal number places on the daily official network, so that players can have 5000 starting resources and 500-2000 real chong every day, so that they can get a better game experience.
The current game market, which has evolved over the years, can be broadly divided into three main categories. The first category is the plot clearance game represented by "Fantasy Journey to the West"; The second category is the free battle game represented by "PlayerUnknown's Battlegrounds"; The third category is MOBA battle games represented by "Honor of Kings" and "League of Legends". These games have their own characteristics and are loved by players, but they are also the hardest hit areas of "money burning". In "Fantasy Journey to the West", players need to buy point cards to enjoy the game world; In PUBG, you need to spend a certain amount of money to buy the base game. In games such as Honor of Kings, a beautiful skin often costs hundreds of dollars. So, in the face of such high game spending, why are people still willing to pay for it?
The post-90s beauty planning has summarized three reasons for us:
1. The game mechanics require recharge
Some games have rules that require a top-up to play. Take World of Warcraft and Fantasy Journey to the West as examples, players can't even enter the game interface without purchasing game point cards. In some paid games, such as PUBG, players need to pay a certain amount of money before they can experience the game. This mechanism makes top-ups a necessity for players to participate in the game.
2. Driven by vanity
In games such as Honor of Kings and League of Legends, although players can choose to play without topping up, it is easy to have a comparison mentality when they see other players with beautiful skins. In order to have the same skin or cooler equipment as others, players often choose to top up and buy it. This vanity drive makes game top-ups a social act, and players show their financial strength and taste through top-ups.
3. Impulsive spending and tempting activities
Game planning teams often launch a variety of attractive top-up activities, such as top-up and gifts, to attract players to spend. These activities can often stimulate the player's desire to buy, causing them to make impulsive purchases. In addition, competition in the gaming industry has also prompted the planning team to constantly launch new events and offers to attract more players to participate in the game and recharge for it.
To sum up, post-90s game planning reveals the three main reasons behind the game recharge phenomenon for us. When faced with the problem of game recharge, we should keep rational thinking and avoid blindly following the trend or impulsive consumption. At the same time, game developers should also pay attention to the needs and experience of players, and formulate reasonable top-up mechanisms and activity strategies to promote the healthy development of the game industry.
Everyone may have a different opinion on the question of whether or not you should charge money to play games. But in any case, we should be clear that the essence of the game is a form of entertainment, not a means of making money. While enjoying the fun brought by games, we should also be rational and modest, and avoid overconsumption and addiction to games.
#游戏杂谈#