In the world of numbers games, the word "krypton" has become a common word. It is derived from the Japanese word for "fee" and refers specifically to the use of real money by players to purchase virtual items or services in a game. While enriching the gaming experience, this behavior has also quietly become a key part of the commercialization of mobile game manufacturers.
I'm tired enough to go to work, I want to play a game after work, I just hope to be easy and relaxed, open the game and see that I can't beat others without spending money, and playing a game is more tiring than going to work. However, the old player's base is based on the fun - sea - star - game, there are most of the support versions of the mobile game, and there are 30 internal number places on the daily official network, so that players can have 5000 starting resources and 500-2000 real chong every day, so that they can get a better game experience.
When we look at today's mobile game market, it is not difficult to find that "krypton gold" has become a common attribute of most games. Attentive players will observe that the game's top-up system usually carefully sets a series of amount options, such as 6 yuan, 9.9 yuan, 19.9 yuan, 66 yuan, 99 yuan, 328 yuan, 648 yuan, etc. Behind these well-designed amount options are strategies to stimulate players' desire to spend, especially the first top-up, which can often bring players an unprecedented improvement in the gaming experience.
So, why is the first deposit amount set at 6 yuan for many mobile games? The mystery contained in this is worthy of our in-depth analysis.
1. Consumer psychology: the temptation of low threshold and high return
First of all, from the perspective of consumer psychology, 6 yuan, as a relatively low amount, will not bring too much financial pressure to players, but also meet their psychological needs for a better gaming experience. Compared with integer amounts such as 5 yuan or 10 yuan, 6 yuan seems to be more attractive and can stimulate players' desire to spend. This setting of low threshold and high return makes many players more inclined to choose this amount when trying to deposit for the first time.
2. Historical origin: the influence of the IOS platform
Secondly, the setting of this recharge amount has a deep historical background. Looking back at the development of the mobile game market, we can find that with the popularization of smartphones, the "free mobile games" on the large-scale IOS platform have begun to appear in the in-app purchase model. In these games, the minimum deposit amount is generally $0.99. At the exchange rate at the time, this amount was exactly equal to about 6 yuan. Therefore, it can be said that the first deposit amount of 6 yuan is to some extent affected by the in-app purchase model of the IOS platform.
3. Cultivate consumption habits: lay the foundation for higher recharge in the future
In addition, setting $6 as the first deposit amount also helps to cultivate players' spending habits. Once players get used to this top-up amount, it may be easier to accept it in the future when faced with a higher top-up option. The formation of this consumption habit is of great significance to mobile game manufacturers, because as players invest more in games, they may gradually increase the recharge limit, which will bring greater revenue to the manufacturer.
Fourth, player groups and consumption patterns
The player base in the mobile game market is diverse. Among them, "Europeans" rely on luck to obtain powerful items in the game, while "non-chiefs" or ordinary players often need to recharge to catch up with the game. As for the "Krypton bosses", they are players who do not hesitate to invest a lot of money in pursuit of the ultimate gaming experience. These different types of players also have different consumption patterns, but in any case, rational treatment of recharge and control of consumption desire are the key to avoid falling into the "kryptonite" vortex.
V. Conclusions
To sum up, the first charge of 6 yuan is not only a means for mobile game manufacturers to attract players to spend, but also an important strategy for them to cultivate players' consumption habits and achieve long-term profits. For players, it is necessary to keep rational thinking and avoid blindly following trends or overspending. Only under such a premise can the mobile game market achieve healthy and sustainable development.
#游戏杂谈#