Ten years ago, the 13th Beijing Auto Show.
In the old and new exhibition halls of the China International Exhibition Center in Beijing, there are also crowds.
That session...... It's hilarious.
DS invites Sophie Marceau (who didn't come);
Kia invited Lee Min Ho (who didn't come);
But Hyundai invited Kim so-hyun, and he came......
At that time, "My Love from the Star" was on fire, and this auto show almost became a fan meeting.
Fans bought tickets at a high price and blocked the road of the exhibition hall, I have to say that chasing Korean stars at that time was really "brainless".
In addition to the star platform, luxury car brands are naturally indispensable to help.
Approximately 1,134 vehicles were exhibited at the show, with 118 world premieres.
Among them, 31 were the world premiere of multinational companies, 45 were the first of multinational companies in Asia, 71 were concept cars, and 79 were new energy vehicles.
The most eye-catching car should be the Koenigsegg One:1 supercar, priced at 100 million yuan. At that time, Koenigsegg officially confirmed that the car was limited to 6 units, of which 5 were sold in China, and all 6 cars were sold.
Although China's auto production and sales in 2014 hit a record high, ranking first in the world for six consecutive years, the protagonists of the Beijing Auto Show at that time were still foreign brands.
They are Bentley, Lamborghini, Bujiadi, Ferrari, Maserati, Aston Martin, Porsche, Rolls-Royce, Lotus, Jimsi, Koenigsegg, Babos, Xingkete, PGO, BMW, Audi, Mercedes, Hyundai, Kia, ......
But it's not a Chinese car.
Ten years later, the 18th Beijing Auto Show.
Nearly 500 well-known parts companies and technology companies at home and abroad participated in the exhibition, exhibiting 117 world premiere cars, 41 concept cars, and 278 new energy models.
A bunch of celebrities came, but they were all stolen from the limelight by "one red and one green".
Xiaomi Auto Lei Jun wore light green clothes to participate in the Beijing International Auto Show and had a press conference at the auto show.
"Lei Jun was locked in the car by Li Xiang and stuck in the car door for 10 minutes";
"Lei Jun, Yin Tongyue, and Zhang Chaoyang are three science and engineering men in the same frame";
"Lei Jun gave Wang Chuanfu a lecture on sunscreen";
Lei Jun also went to the booths of many brands such as NIO, Xiaopeng, Great Wall, Mercedes-Benz, and Rolls-Royce, and when he walked to that booth, the crowd moved there.
"One red" is Zhou Hongyi.
Don't talk about "network security", those who are keen on "breaking eggs" suddenly became interested in cars.
As a result, he became the "oldest car model" at the Beijing Auto Show.
"I took advantage of the climbing a little bit, climbed up, and then sat on it, and it turned out to be the highest point in the whole field."
And this Beijing Auto Show, there is another "strange thing"......
The crowd of visitors no longer only stared at and surrounded the "foreign cars", but turned more attention to Chinese cars.
They are......
BYD, which was bent over by Korean executives;
Xiaomi SU7 was visited by the chairman of BMW;
Chery, surrounded by thousands of foreign businessmen;
Xiangjie S9, which keeps foreign merchants out of the glass fence;
According to US media reports, the front seats of the car are rotated 180 degrees so that they face the rear seats, and a table is extended for passengers to play cards or eat;
There is also the M9 that has been returned to the onlookers several times by Audi executives......
Why are these foreign businessmen doing this?
And what are their mental activities?
From 2014 to 2024, it's been a full decade......
DS said: The DS brand will continue to stay in China and be vigorously developed, and will not withdraw from China;
Hyundai executives said after attending the Beijing Auto Show: "It is difficult to see Hyundai and Kia cars on the streets of China now;
In addition to them, there is also B BA.
On May 11, a well-known car expert posted on Weibo.
"After the M9 production capacity ramp-up in April, there are no orders for the BMW X5 in most areas. It is necessary to prepare for the BMW X5, as the most important cash cow in BMW China, to start a significant price reduction promotion. ”
On May 11, AITO announced the latest data of the M9.
After 136 days on the market, the cumulative number of Dading exceeded 80,000 units.
The M9 was set to break 10,000 within two hours of its launch;
Orders exceeded 40,000 units within 40 days of listing;
Within 62 days of launch, orders exceeded 50,000 units.
In April, a total of 13,391 units of the M9 were delivered, an increase of 145.89% month-on-month, beating the B BA to win the sales championship of large SUVs and topping the list of luxury cars with more than 500,000 sales.
Previously, Sun Shaojun had given a portrait of the owner of the M9 in the world.
The portrait shows that the M9 not only crushed Mercedes-Benz, BMW, and Audi in terms of sales, but also robbed them of loyal users.
In other words, the vast majority of consumers who bought the M9 have owned B BA models before.
Next.
There will be more auto shows, more auto shows that belong to Chinese automobiles.
The arrival of this day is not as simple as some people say, and China's automobile road has been going for nearly 70 years.
These 70 years......
From July 13, 1956......
Today, Chinese are no longer as excited as they were 70 years ago, and as a contemporary person, they will not rejoice at the launch of a Chinese car, because Chinese cars have gone with the world.
Of course, the popularity of the Beijing Auto Show and the temporary success of individual models do not mean that Chinese car companies have surpassed many overseas traditional car companies.
Whether it's a big decision or a lock order, this should not be the only thing that car companies pay attention to, nor is it the standard for judging the quality of a car company.
Chinese automakers should cherish the advantages brought by China's unique and well-established industrial chain, and at the same time give a perfect answer to the Chinese consumers who have always supported them.
It is possible to despise foreign car companies strategically, but it is necessary to learn and surpass foreign car companies in terms of tactics. We must pay more attention to car safety and after-sales service than foreign car companies.
Especially the latter, Chinese automobiles, especially new power brands, are obviously insufficient in the construction of online and offline service channels. It takes an afternoon for a brand's customer service to connect, which is really incredible.
In early 2024, Tesla CEO Elon Musk said that without trade barriers, Chinese automakers would "demolish" most of their other competitors around the world.
It's a compliment, but also a reminder.
In addition to going overseas, Chinese car companies also have to face competition from domestic friends.
How to maintain healthy development in the increasingly fierce competition?
How to keep the quality control of products unaffected by price?
How to ensure the coordination of production and marketing?
These are all things that car companies need to consider.
At the launch of Huawei's intelligent vehicle solution, Jin Yuzhi said that Huawei's new brand "Qiankun" is based on the "dry" and "kun" that stand up to the sky, leading the industry upward, and mastering the core technology downward.
Huawei's vision is to bring intelligence to every vehicle and lead the second century of global automotive transformation.
This is Huawei's vision, and I think this is also the vision of every Chinese.
At the same time, Chinese consumers have another vision, hoping that every Chinese car can be "built" safely.
Part of the pictures and reference information sources: China Youth Network "Comic New China History: The First Jiefang Brand Automobile", screenshot of the party's Weibo, Beijing Auto Show. The rest of the pictures are from the network, if there is any infringement, please contact this account to deal with it. This article is original content, no form of transportation is allowed, it has been signed for the protection of rights across the network, if you have any needs, please contact this account.