The Beijing Auto Show, which has just ended, once again tells us with reality that this will be an era dominated by the strong and the weak can only exit.
The rapid rise of Chinese auto companies is in stark contrast to the performance of overseas companies at a loss, and it is not enough, the success or failure of public opinion makes everyone firmly believe that from 2024, the Chinese auto industry, which is undergoing intensified transformation, no longer needs to look at the eyes of outsiders. In this new stage, the key to the market showdown will only fall on the competition and mutual competition between various Chinese car companies.
"Today's automotive industry is a completely competitive industry, in which all kinds of ways and means of competition are ubiquitous, and every company is winning this competition in different ways."
With the analysis of the current situation of China's auto market, during the Beijing Auto Show, GAC Group's answers to questions from the outside world were also so explicit, but in the old situation of the past, for any Chinese car company that still wants to stay at the table, this may be the root of the showdown in the future.
In order to keep up with the pace of market transformation, in order to assist the transformation of the group, and as an absolute bargaining chip for GAC to grasp the market, when the GAC Trumpchi brand has increasingly expressed its position and decision at this special time node, what the outside world can feel must be the positive feedback produced by the Chinese brand on the evolution of the market.
During this time, the listing and debut of new cars were always overwhelmed by the torrential traffic around Lei Jun, Zhou Hongyi and others.
However, as long as there are still Chinese car companies such as GAC Trumpchi that can bring new segmented products such as Trumpchi GS4 MAX, M6 MAX, and E9 four-seater version to consumers with different needs, and launch a full-cycle, full-scene worry-free solution EV+, and then finalize new transformation ideas for the rest of 2024, we should be very clear that at this moment, the upward development of China's auto market will be more concrete and have strong vitality.
Only by being user-centered can we grow in learning
What kind of car brand does China's auto market need? This has always been a question that every automotive group is exploring.
At a time when the transition to electrification is accelerating, many people are beginning to feel that those automakers who have inherited from traditional manufacturing will be quickly surpassed by new forces and technology companies. Just like under the siege of "Wei Xiaoli", Xiaomi, and Huawei, more and more auto giants such as Volkswagen, Toyota, and Honda no longer have absolute market control.
The market is changing faster than we imagined, but this does not mean that the companies that dominate the Chinese auto market will only be those few Internet celebrity companies. In the face of these great changes unseen in a century, I believe that the old Chinese car companies will also assess the situation and adapt to the new trend of market development in their own way.
On the eve of the Beijing Auto Show, GAC Trumpchi Zhidian Technology i-GTEC2.0 was officially released. This set of overall technical solutions for users to create smarter, more luxurious, more efficient and more advanced new energy vehicles will become the basis for GAC Trumpchi to implement the next generation of new energy and intelligent technology reserves, and will naturally promote Trumpchi's latest brand image to the new era.
In the same way, the integration of advanced technologies such as Quark Zhiqiang Sanden, Juxing Intelligent Control Chassis and GPMA2.0 global modular architecture, X-SOUL Xingling electronic and electrical architecture and other advanced technologies actually fully reflects the positive attitude that Trumpchi gives to each new car with all advanced car manufacturing concepts.
Relying on such a new technical card, the latest GS4 MAX and M6 MAX on the market seem to be the products closest to ordinary consumers at this stage.
Today, China's automobile development has long been out of the era of relying on cost performance to win the world.
The biggest reason why consumers are becoming more and more interested in domestic cars and taking pride in them is that a large number of Chinese brands like Trumpchi have chosen the former between the technological revolution and low-price dumping. Through the grasp and improvement of existing technology, it is far more important for Chinese users to truly feel the brand value brought by technological progress than to build momentum by simply expanding the user base.
With this background, at the Beijing Auto Show, although the new energy transformation has achieved initial results, when GAC Trumpchi faced the current anxiety of new energy vehicle consumers in terms of energy supplement, quality, safety, service, etc., it released a full-cycle and full-scene worry-free solution EV+ more focused, I can only say that GAC Trumpchi no longer has any deviation in the understanding of new consumption trends.
-- EV+ is a more intelligent technology and the best ecosystem in China's intelligent field.
——EV+ is a more convenient energy supplement and an energy management expert who understands users best.
——EV+ is a more value-preserving quality and a reputation that ranks No.1 among Chinese brands.
——EV+ is a better service and an intimate companion for users as family members.
Under this simple summary, the details of the establishment of a full set of ecological service system, GAC Trumpchi does need to be continuously improved.
Just like the message conveyed at the press conference, "Based on the anxiety of new energy vehicle users, GAC Trumpchi will take the technology and products of Trumpchi New Energy as the core to provide users with a worry-free solution EV+ for the whole cycle and all scenarios, so as to create a smarter, more convenient, more value-preserving and better new energy experience." ”
Previously, "always focusing on users and continuing to promote the 'XEV+ICV' dual-core development strategy" is the development goal that GAC Trumpchi has been adhering to. "Not only is GAC Trumpchi's corporate vision, but also under the step-by-step promotion of the new strategy, I believe that this determination will also drive the entire Chinese automobile industry to reach the hinterland of the new era with the fastest speed.
The improvement of GAC Trumpchi is the epitome of the evolution of China's auto market
In the first half of April 2024, the penetration rate of new energy in China's auto market exceeded 50%, and the development of new energy vehicles has entered a new stage.
In this era of rapid transformation, we have seen that, like all Chinese brands, GAC Trumpchi has indeed been transforming and upgrading itself around the transformation of electrification in the market changes in the past two years.
After successfully gaining a firm foothold in the high-end MPV market and winning the title of "China's MPV King", it launched new energy models E9 and E8 to the market in one go, obviously adding a strong "inductance" to its own brand image.
Then, with the improvement of the entire GAC Trumpchi new energy product series and the implementation of a series of intelligence-related technologies, Zhang Ruoyun, a powerful spokesperson, as the owner of the Trumpchi new energy E9, also shared the experience of using GAC Trumpchi's new energy products at the Beijing Auto Show, which can be regarded as a solid proof for the upward development of GAC Trumpchi. But it has to be said that in view of the huge competitive pressure in China's auto market, no one can stop the pace of development.
Entering 2024, the complexity of China's auto market is destined to make every brand that aspires to progress, in addition to opening its arms to new technologies and new trends, it is obviously more important to have the most sincere enthusiasm for Chinese consumers; In order to maintain the market position, cases of strong alliances will appear like mushrooms after a rain, and it is doomed that the heroism of fighting alone is not advisable.
"To transform traditional enterprises, we must first learn the new practices of new forces, give full play to our advantages, and make up for our shortcomings as soon as possible, which is the way of competition." Of course, the GAC Group, which has undergone several changes in the market, now knows exactly what to do next.
At the implementation level, from proposing the worry-free solution EV+ to saying that "GAC Trumpchi will become the first brand to be equipped with a new generation of Huawei intelligent technologies such as Qiankun Intelligent Driving and Hongmeng Cockpit in all fields", the company's management is using practical actions from all directions, highlighting that GAC Trumpchi has always maintained the same frequency with the times.
Earlier, the launch of the luxury MPV Trumpchi M8 Grandmaster Pioneer Edition based on Huawei's car machine has already hinted that GAC Trumpchi has a new idea in promoting intelligent transformation.
Therefore, don't look at the choice to further upgrade the in-depth cooperation with Huawei at this time, and jointly launched the joint creation of the "new" plan, focusing on the in-depth cooperation and research and development in the fields of intelligent chassis and intelligent human-computer interaction.
In terms of products, first, the Trumpchi M6 MAX, the model cooperated by the two parties, has also achieved a leapfrog lead in terms of configuration. It is equipped with Huawei's HiCar system, which can realize the seamless connection between the mobile phone and the car machine.
At present, as a new compact SUV, the GS4 MAX has won strong attention from users with its core product capabilities such as "large space, high safety, and ultra-economy".
In terms of space, positioning compact SUV, the length, width and height of Trumpchi GS4 MAX are 4685×1901×1690mm, the body width has obvious advantages in the same class, with the leading 2750mm wheelbase and the rear flat floor, which can give consumers a comfortable riding experience in the car space;
In terms of configuration, Trumpchi will 14.6-inch giant screen technology screen, zero-pressure comfortable seats, main driver 6-way ESC, front seat cushion/backrest heating, rear seat backrest adjustable and other expensive functions are all equipped with GS4 MAX, obviously trying to use the way of dimensionality reduction to maximize the cost performance of the vehicle;
In terms of technological attributes, in addition to the common in-car voice interaction system, the GS4 MAX is also equipped with ADiGO PILOT intelligent driving assistance as standard, with 8 L2 intelligent driving assistance functions, and equipped with 540° panoramic image (including transparent chassis), which is enough to reduce the driving burden while ensuring the driving safety of the entire vehicle.
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To sum up, for the next product layout, while not giving up the "soul", the new GAC Trumpchi car that integrates Huawei's intelligent cockpit and high-end intelligent driving will only accelerate further. After all, when Huawei, which has the world's top intelligent technology reserves, and a car company with the world's advanced intelligent manufacturing strength such as Trumpchi carry out in-depth cooperation, all the chips required for the development of the new era will be very sufficient.
I am very willing to believe that "in the whole field of sedans, SUVs, and MPVs, the first brand equipped with a new generation of Huawei intelligent technologies such as Qiankun Intelligent Driving and Hongmeng Cockpit is GAC Trumpchi!" The declaration will not be a joke.
In general, looking from the past to the future, today's GAC Trumpchi has taken every step very solidly. Compared with its competitors, it is so in line with the evolutionary logic required by the current market.
Looking back on the process of GAC Trumpchi giving consumers high emotional value, not to mention that its three-year value retention rate of 64.28% successfully topped the "2023 China Automobile Value Retention Rate Report", solving consumers' worries, from increasing the launch of diversified and high-quality innovative technology products, to building a GAC Trumpchi new energy experience center with direct connection and direct service, direct sales and other measures, today's GAC Trumpchi is enough to make people impressed.
Having said all this, I just want to make one point, relying on the self-evolution of the GAC Trumpchi brand for almost 20 years and the insight into the Chinese auto market, to this day, in various market segments, GAC Trumpchi has a clear understanding of what kind of new products Chinese consumers really need. When embracing the transformation, don't forget to consider what is worth recommending to consumers in terms of high-quality-price-ratio technology and pioneering car concepts.