Rowing, reading, picking, botanical garden exploration, art appreciation...... Community activities like this have become the daily life of many Vanke owners. Over the years, Vanke has adhered to the concept of "delivering not only a house to the owners, but also a way of life", and has created a warm and prosperous neighborhood relationship and a happy life for the owners by organizing a variety of community activities.
Community activities, the bond of neighborhood
On July 23, 2022, Qingdao Vanke Jade Owner Rowing Club was officially inaugurated, marking the birth of Qingdao's first owner rowing club. The club not only provides professional rowing training for the owners, but also organizes a number of rowing activities, so that the rowing culture is closely integrated with community life, which is well received by the owners.
Relying on the advantages of Qingdao Vanke Deep Dive Coastal Rowing Center, Vanke Jade Yangtze River Project has established the first owner rowing club in Qingdao. Since its inception in July 2022, the club has attracted the active participation of a large number of owners. In addition, the community also has multiple large communities, such as arts, health, education, etc., which provide owners with a rich variety of options and experiences.
The eight major community organizations in the community, including the "One Tendon Running Group", "Boat Cool Rowing Team", Basketball Club, Badminton Club, Parent-Child Club, and Dance Club, take "Vanke everywhere in life" as the value proposition, and advocate "neighborhood friendliness, co-creation and co-construction", so that every Vanke neighborhood can find their own love and growth.
Community to community, symbiosis and co-prosperity
Vanke's community operation strategy is not only limited to the interaction within the community, but also broadens the boundaries of owners' lives through close integration with urban resources, realizing the symbiosis and co-prosperity of the community and the city. In community operation, Vanke pays attention to the organic integration of community activities and community scenarios. In Zhengzhou, Vanke considers community life from the product design stage, and opens up new community scenes, such as themed overhead layers, sports boxes, learning boxes, etc., to make community life and community scenes complement each other. In 2023, Zhengzhou Vanke City Phase 9, Xingtu, Ideal Starlight and other project communities will be opened one after another, with a total of 36 activities and 1,000 customers, greatly enriching the community life of the owners.
Vanke makes effective use of the public space in the community to create a community life base for the owners. In the real-life community of Xining Vanke, through the creation of community IPs such as Wanyou Community and Friends Fun, it provides owners with a place to gather and rest with friends with a variety of activities such as outdoor sports, nature exploration, parent-child companionship, and artistic aesthetics.
In the process of community building, Vanke also pays attention to the introduction of urban resources, so that community life and community activities can be better integrated into the city. Through in-depth cooperation with botanical gardens, science and technology museums, museums, meteorological bureaus and other institutions, Zhengzhou Vanke has further launched a series of activities such as the "Wonderful Children's Fun" community IP, such as the Wonderful Youth Tour, the Sweet Classroom, and the Summer of Wanxiang Youth, bringing children an expansion activity with science popularization and practice as the core.
In 2021, Vanke cooperated with Shanghai Chenshan Botanical Garden, the largest botanical garden in East China, to develop and polish the curriculum content for the "Sweet Classroom", and introduced the STEAM education design and implementation team of Deyingle to upgrade the curriculum system in line with the United Nations Sustainable Development Goals. In the past three years, the Sweet Class has accompanied 4,192 homeowner families and spent 491 hours with plants.
Deepening of the service concept
Vanke Group's community operation model has become a model of a better life for owners in the real estate industry. Through well-designed community activities and effective integration with urban resources, Vanke not only enhances the living experience of the owners, but also injects new vitality into the development of the entire community culture.
The success of Vanke's community operation is due to its deep understanding of the needs of property owners and continuous innovation in the community's lifestyle. In Xining, Vanke has held more than 80 community activities with more than 5,000 participating owners through the establishment of five interest clubs, including the "Happy Run" community and the "Happy Movement" community. These activities not only allow the owners to find like-minded friends, but also enhance the cohesion and sense of belonging of the community.
Vanke has always adhered to the customer-centric service concept, and regards service as an action and attitude, rather than just a slogan or promise. Through continuous innovation and improvement of service content and methods, Vanke provides owners with a high-quality and all-round service experience. In 2023, Vanke delivered 289,000 houses, with a customer after-sales satisfaction rate of 97%, which is inseparable from Vanke's continuous innovation and efforts in customer service.
Vanke Group's community culture is not only a way of life, but also a co-creation of a better life. Vanke grows together with the owners, shares the beauty and builds symbiosis. Vanke's in-depth thinking in every dimension of the community is to create a better daily service for the community. No matter how the times change, beauty is the only destination of life, and on this road to beauty, Vanke will always move forward steadfastly, so that residents can become participants, creators and enjoyers of the concept of creating a better environment and a happy life, and contribute to the creation of a harmonious society.