It's worth buying and releasing a comprehensive AI strategy AI has become the new standard in the industry

National Business Daily

2024-05-11 18:32Posted on the official account of Sichuan Daily Economic News

Every reporter: Yang Xinyi Every editor: Liang Xiao

After 3 years, Sui Guodong, founder and chairman of Worth Buy (SZ300785, share price 21.90 yuan, market value 4.355 billion yuan), released the company's new strategy again on May 10.

At the press conference, Sui Guodong released a comprehensive AI strategy, announcing that under the framework of the AI strategy, the core product "What is worth buying" App will be transformed and upgraded to "AI native What is worth buying GEN2".

Image source: Photo by reporter Yang Xinyi (data map)

Looking back at the many financial reports disclosed in the past year, a common change is the addition of AI and its increasing impact on the platform. According to the data of the 2023 annual report, the machine-contributed content (AIGC) of the "What's Worth Buying" platform increased by 150.58% year-on-year, accounting for 36.66% of the overall content release.

"The era of AI e-commerce has just begun, and it is both an opportunity and a challenge for everyone." The transformative potential brought by AI to the e-commerce industry has made Alibaba founder Jack Ma rarely speak out on the intranet. Previously, many players in the industry have begun to explore and compete for AI. The market actions that can be observed include: after Baidu e-commerce launched Baidu Optimal in May 2023, it launched Baidu Preferred Smart Shopping Guide on Double 11 in that year; Xiaohongshu is testing a self-developed general large-scale model base "Little Sweet Potato" in grayscale.

As the earliest artificial intelligence company in China to enter the large model, Baidu launched Baidu Preferred Smart Shopping Guide on "Double 11" last year, and launched the industry's first AI full-stack digital human live broadcast solution "Huiboxing" for the B-side; JD.com has applied AI technology to intelligent recommendation systems, intelligent customer service, virtual anchors and other links, and the digital human "Liu Qiangdong" made its live broadcast debut in April this year.

National Business Daily

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