Do you feel that Xuan Jing, vice president of public relations at Baidu, has been very ghostly from beginning to end?
As a top professional who has served as vice president of public relations at Huawei and Baidu, it is impossible for Xuan Jing not to know what kind of repercussions her content posted on the short video platform will cause, including the consequences that may lead to a sharp drop in Baidu's market value.
It can even be said that she should have been ready to leave before she left the game.
On May 1, Xuan Jing's account suddenly appeared on a well-known social platform. In just five days, this account has been updated almost every day.
As a result, the account, which was certified as the vice president of Baidu, quickly entered the public's field of vision, and won nearly one million fans with the trend of Baidu's No. 1 public relations position.
Almost all of the video topics posted are controversial, especially the first video "Employees break up and leave my company in seconds".
Subsequent videos such as "300 report letters scattered all over the workplace" and "public relations people have no holidays on the Spring Festival weekend" also consciously caused controversy and hype.
As the No. 1 public relations position of a well-known Chinese company, why do you risk the world to openly provoke workplace ethics and morality, completely ignoring the risks that may be brought to yourself and your employer?
Under these completely unreasonable crazy operations, will there be some ulterior motives hidden?
If this kind of melon is placed in the past, ordinary people can only eat and watch it, and it is impossible to unlock the deep logic behind it.
But now with AI, it's not a problem.
来,上Kimi!
Prompt: What do you think of Baidu's vice president of public relations, Xuan Jing?
The answer is very complete and tells the context of the incident clearly.
Okay, here's the key.
Prompt: I heard that Xuan Jing had registered her own company before leaving, and her partner was also her former colleague?
Kimi replied immediately:
Yes, according to the information obtained from the search, Xuan Jing did register her own company before leaving the company.
Relevant information shows that Shenzhen Waka Waka Culture Co., Ltd. was established on April 24 this year, and Xuan Jing served as the company's legal representative, holding 90% of the shares, and serving as an executive director.
Zou Shaohuan, another shareholder of the company, holds 10% of the shares and serves as a supervisor. According to media reports, Zou Shaohuan was Xuan Jing's assistant during her tenure at Baidu4.
In addition, Xuan Jing has also established a company with a registered capital of 10,000 yuan, with a shareholding ratio of 90%10.
This information indicates that Xuan Jing had already begun planning her future career path before leaving Baidu.
The last sentence is circled and has to be tested.
I asked Kimi what position she had held at Huawei.
Judging from the reply, Xuan Jing did hold the position of vice president of public relations at Huawei before, and she was the number one public relations position.
It stands to reason that Huawei's position is already the ceiling of China's public relations industry, so why jump to Baidu to do the same position?
Kimi didn't dare to talk nonsense about this question, haha, it's more thoughtful.
Finally, on the Internet, Xuan
Jing also asked Kimi about being Samgo's "female disciple", and Kimi said that there was indeed a certain relationship between the two
As for what the relationship is, see for yourself.
Okay, let's go here for this case-solving process, take a look at the key words in this:
Public relations, disagreement, resignation, registered company, millions of fans, headlines, hot lists, Internet celebrities, short videos
Why Xuan Jing did this, I guess you already know it.
If you're still interested in digging deeper, you can continue the conversation after scanning the QR code in the picture below.
Xuanjing's former boss Ren Zhengfei once said:
"The real purpose of public relations is to help companies reduce a little bit of resistance, and you're not an offensive organization."
Oh, it's the former boss.
Even if Xuan Jing disagrees with her former boss or Baidu, she can't take such drastic measures, right?
To make a name for yourself by demolishing the stage for your own owner?
As the top in the field of public relations, is it better to be an Internet celebrity than to be the public relations leader of a big factory?
The answers to these questions are probably only known to Xuan Jing herself.
It can only be said that in the era when traffic is king, no matter who is likely to be crazy about it and swallowed by it.
Forget it, I can't stand it, don't eat this melon.