In recent years, with the improvement of people's quality of life, more and more attention has been paid to the products of small household appliances, and hair dryer is one of the indispensable small household appliances in life.
With the rapid development of technology and the iterative upgrading of products, the market size of hair dryers will continue to maintain rapid growth. In recent years, some manufacturers have promoted consumption upgrading and technological innovation of products, which has accelerated the rapid development of the hair dryer industry. Therefore, as a high-frequency and just-needed product in consumers' daily life, the market performance of hair dryers has been very stable, and the top 10 top ten brands of hair dryers in 2024 have been selected according to brand evaluation and sales:
4-10名：飞科/FLYCO、康夫/CONFU、美的/MIDEA、奔腾、戴森/Dyson、小米/MI和博朗。
Feiko ranked fourth. Founded in 1999, after 22 years of rapid development, Feike has now become a large enterprise with "technology research and development" and "brand operation" as its competitiveness, including razors and small household appliances R & D, manufacturing and sales in one of the enterprises. For a long time, Feike has been concentrating on research and innovative products. In 1999, Feike independently developed the first domestic double-head rotary shaver. Nowadays, the development of the Feike brand is becoming more and more mature, and it has also launched high-end and younger new products;
Midea is ranked 6th. It is a well-known enterprise in the domestic comprehensive household appliance category, with a wide range of products involved, many years ago it entered the field of hair dryers, and has captured the hearts of many consumers with high cost performance, after years of development, Midea has become one of the most popular brands;
Dyson came in 8th place. Dyson is a British company. Since the birth of Dyson, as a representative of high-end hair dryers, Dyson has become the only very expensive and high-selling hair dryer, through a deep understanding of the user, using a high-speed motor, the brand has redefined the "high-speed hair dryer". For the daily needs of small household appliances, Dyson has successfully put a mass psychological price in the 100 yuan level of products, to achieve more than 3,000 yuan, the company's sales have exceeded 6 billion pounds, net profit reached 1.5 billion pounds, is the leader in the hair dryer industry;
1-3名:飞利浦/Philips、松下/Panasonic和超人/SID
Philips is at the top of the list. In 1891, when Gerard Philips established the company in Einhorn, the Netherlands, it started with the lighting technology of "manufacturing incandescent lamps and other electrical products", and after a century of development, Philips has become one of the world's largest electrical companies; Panasonic Group is a veteran Japanese technology company, founded in 1918, and now has a history of 100 years; As a veteran manufacturer of small household appliances, "Superman" has become a household name in the field of small household appliances in China, since its inception, the Superman brand focuses on razors and personal care appliances R & D, manufacturing and sales is an independent research and development of high-tech manufacturing enterprises.
Nowadays, more and more hair dryers are coming out on the market, especially the development of high-speed electric hair dryers, in order to meet the needs of consumers, a variety of styles have been added in an endless stream. Some professionals said that "the mainland hair dryer market will enter a period of high-quality development segmentation", in the future, the hair dryer market will be segmented and scene-based for products in the industry, or through functional differentiation to meet the needs of the elderly, children, pregnant women and other groups at home.