On April 8th, it was reported that Dyson released a new product overseas some time ago - Supersonic Nural smart hair dryer, which is now on the domestic e-commerce platform, its price is 3499 yuan, and it also supports interest-free activities, and the first will also give a random 200 yuan airbag comb. In this way, compared to the overseas launch price of 499 US dollars, the domestic price is even lower.
As the leader of the hair dryer industry, Dyson's Supersonic Nural smart hair dryer has attracted wide attention for its innovative features since its overseas release. The hair dryer uses intelligent thermal control technology, which uses multiple sensors to detect the distance between the hair dryer and the scalp, which can monitor the airflow temperature in real time and automatically adjust to protect the hair from extreme heat damage, while using the principle of aerodynamics to further increase the wind speed on the basis of the original high-speed motor, thereby shortening the drying time.
(Source: Dyson official website)
Speaking of Dyson, consumers should be most impressed by its high-speed hair dryer, as the pioneer of this concept, Dyson occupies a special position in the home appliance industry. Its products are known for their efficient performance, innovative technology and unique design.
However, with the emergence of a large number of emerging domestic brands, such as Laifen and Dreame, the market competition has become more intense. These brands also emphasize technological innovation and design aesthetics, but their products are much less expensive than Dyson, providing consumers with more choices. And with the breakthrough of high-speed motor technology by the supply chain, this also forces Dyson to come up with some new technology on new products.
(Source: Dyson official website)
Unlike the previous generation of hair dryers, which focus on high speed, Dyson's new hair dryer mainly emphasizes the concept of "intelligence" this time, and says that this is the smartest hair dryer in Dasen so far, and this is another stage after Dyson's selling point of high speed. Referring to the previous generation (HD15) 3399 yuan set price, the new generation of 3499 yuan price, for the high-end Dyson, it is expected, even lower than expected.
Dyson's pricing at home is cheaper than overseas, which may be a response to the fiercely competitive environment in the domestic market. Through marketing strategies such as lower prices, interest-free campaigns and first-time giveaways, Dyson is trying to attract more consumers and strengthen its position in the Chinese market. This will also help Dyson maintain its competitive edge against emerging domestic brands.
(Source: Dyson official website)
Dyson's 2023 financial report shows that despite the headwinds in the global economy, its global revenue still hit a record high of 7.1 billion pounds, an increase of 9% year-on-year compared to 2022, and Dyson's R&D investment increased by more than 40% last year. It can be seen that although Dyson has made no achievements in the thousand-yuan hair dryer market, no one can shake its position in the high-end market, and as Dyson introduces the concept of AI into new products, its technical moat will be more solid.
(Source: Dyson official website)
In any case, Dyson is the benchmark in the hair dryer industry, and its product concept has influenced the industry from beginning to end, and Dyson has once again confirmed its leadership in technological innovation by introducing innovative products such as the Supersonic Nural. With the continuous advancement of technology and the increasing diversification of consumer needs, Dyson will undoubtedly continue to lead the development of hair dryers and even the entire home appliance industry in a more intelligent and personalized direction.