Dear readers and friends, do you think Chenguang Stationery is just an ordinary stationery brand? I'm going to tell you, it's a good hand of cards, pretending to be a pig and eating a tiger, and it doesn't make money by selling stationery at all! Today we will reveal the unique marketing strategy of Chenguang Stationery to make your eyes shine!
The extraordinary thing about Chenguang stationery
Chenguang Stationery, as a well-known stationery brand in China, can still stand out and attract attention in the fierce market competition. What is the secret of their success?
In the branding of Chenguang Stationery, they dare to be eclectic and pursue differences. They use creative marketing to create a series of engaging ads, campaigns and collaborations that transform regular stationery products into unique and fun buying experiences.
Pretending to be a pig and eating a tiger: rejuvenating the stationery industry
M&G Stationery is not only a stationery brand, but also an innovator that focuses on consumer experience. They are good at starting from the market demand, through precise strategies and creative publicity methods, so that the stationery industry glows with new vitality.
For example, they played the trick of "pretending to be a pig and eating a tiger" in their branding. Through the cute image of Chenguang Piggy, stationery products are combined with animation IP to create a series of stationery series that are popular with young people. This avant-garde brand image not only attracts the attention of young consumers, but also establishes a fashionable and innovative brand image for Chenguang Stationery.
Eclectic: Creative marketing subverts traditional notions
In addition to playing with image marketing, Chenguang Stationery also adopts a variety of creative marketing methods in an eclectic manner, so as to be unique in the market.
They dare to cooperate with celebrities, and through celebrity endorsements and participation in various variety shows, they closely combine Chenguang stationery with current pop culture, and improve the brand's exposure and influence. At the same time, they are good at using social media platforms to interact with fans, and through the combination of online and offline activities, they have created a stationery buying community with fan economy.
Don't make money by selling stationery: cross-border cooperation to open up new markets
Chenguang Stationery further pretends to be a pig and eats a tiger, creating a new model of cross-border cooperation, and further broadening the market through cooperation with brands and IP in other fields.
They have cooperated with well-known films, animation, games and other industries, and launched many co-branded stationery products, attracting many young consumers. This kind of cross-border cooperation not only increases the attractiveness and added value of stationery products, but also brings more business opportunities and profit points to Chenguang Stationery.
The "way of counterattack" of Chenguang stationery
Chenguang Stationery plays a good hand, and the unique strategy of pretending to be a pig and eating a tiger is eye-catching. They not only pay attention to the quality and design of products, but more importantly, they know how to set off industry trends with creative marketing.
In the fierce market competition, only the courage to break through the routine and innovate can leave a deep impression in the hearts of consumers. With its unique brand image and creative marketing strategy, M&G Stationery has successfully led the development trend of the stationery industry