Yesterday when I was surfing, I saw a very heartwarming post.
A blogger shared that she found a letter sent to her by Chenguang Stationery Company thirteen years ago, when the blogger was a fanatic fan of Chenguang in the fifth or sixth grade, so one day she whimsically wrote a letter to Chenguang.
The letter mainly asked three questions, namely, is Chenguang a Sino-Korean joint venture? The relationship between Miffy, the image of Miffy, and the big red rabbit? Is a press pen of Xinyi available at the headquarters, and can I buy it directly? And attached 20 yuan.
I thought that this letter would sink into the sea, but I didn't expect the blogger to receive a reply three months later!!
Chenguang not only did not treat the letter as a child's joke, but also patiently answered the blogger's three questions, returned 20 yuan, and even gave the blogger more than a dozen pens with different functions, most of which were pressed pens, just because the blogger mentioned in the letter that he wanted to press the pen.
And it is this small act that warms a child's entire childhood, so that many years later, bloggers will feel beautiful when they think of it.
As soon as the post was published, it quickly aroused likes and comments from netizens on the Internet, and netizens were moved by Chenguang's heartwarming behavior.
Chenguang is really serious about guarding every child's childhood.
It's so loving, bit by bit, it warms the cold heart.
Some netizens are even online Amway products, which are used from primary school to graduate school, and they are really durable.
Some netizens gave Chenguang happy suggestions, asking them to promote this story, which is more effective than advertising.
And under the private messages and Aite of enthusiastic netizens, the official Chenguang also came back to respond, and received crazy praise from netizens.
Let's just say that I will really be moved by this kind of love that goes both ways.
I thought that this was the end of the matter, but I didn't expect that there would be a follow-up!!
The day after the blogger posted, Chenguang wrote a reply letter by hand, and continued to reply to the blogger by the same name as 13 years ago, revealing his gratitude to her between the lines.
even invited bloggers to become the new product experience officer of Chenguang Stationery, and listened to the suggestions of netizens, so sincere, and quite persuasive, it really, I cried to death.
In addition, after receiving many private messages from netizens, Chenguang took this opportunity to launch the theme activity of "Chenguang Stationery that accompanied me in those years", inviting users to share their warm stories with Chenguang, which also achieved secondary dissemination.
It can be said that although the two responses are very simple, but it reflects the importance of consumers and is put in the hearts of consumers, this may be the best public relations draft of M&G, after all, a brand that guards children's childhood, how bad can it be?
Sincerity is always nirvana
It is not difficult to find that in this two-way rush between Chenguang and fans, sincerity is the most impressive point for netizens, after all, many brands will always unconsciously fall into the strange circle of daddy preaching, so if the brand can take users to heart, it can move people more.
Take the fact that the original price of 56.9 yuan 1 box of paper towels was set to 10 yuan and 6 boxes in the previous Jierou live broadcast room, at that time, after the operation error, it was snapped up by many people, and as a result, more than 40,000 orders were taken, with a loss of more than 10 million.
And after netizens felt sorry for Jierou and refunded one after another, Jierou wrote a thank you letter to thank the consumers who refunded, and even gave a lot of substantial compensation.
The same is true for Wahaha at the beginning of the year, before the whole network set off a nostalgic craze of "Wahaha", so netizens shouted to Zong Fuli to launch Wahaha beer as soon as possible, and also personally produced various slogans and promotional videos for the brand, as well as various beer product packaging, don't love it too much.
As a result, in the interaction of netizens, Wahaha officials also responded, saying that the research institute has received the information and heard the voice, and it will be launched later, so listening to persuasion really lives up to the expectations of netizens.
There is also Bee Hua, who has been repeatedly discussed and searched because of poverty, and actively responds to various questions from netizens every time, focusing on a two-way rush.
For example, after being questioned about bankruptcy, he directly responded in the comment area, and even went on the hot search.
In the face of various suggestions from netizens, they also replied positively.
Participate in the Grand Canton Tournament and the Academy Cup
Bee Flower: Do you want money?
Although the nature of these brands and Chenguang's thank you letter is different, they are all very sincere and can listen carefully to the words of users
Finally, no matter which way, the brand can listen to the user's voice attentively, actively interact with the user and solve the user's problems, which can not only get the attention of the user, but also allow the brand to gain a certain degree of favorability!