Adult products takeaway, a hidden and tempting "money scene"
Seven things to open the door, adult products takeaway is so popular? This emerging "hidden business opportunity" on Meituan has made many people salivate. As long as you invest tens of thousands of yuan, the supply is in hand, and you can open a store on Meituan, you can earn thousands of yuan per month, or even more than 10,000 yuan!
Are you also interested in this "profiteering" industry? Wait, opening a store is not child's play, you have to figure out the doorway of this industry first.
This industry is indeed a "money scene", but it is definitely not a profiteering industry. With the improvement of people's living standards, the concept is becoming more and more open, and the demand for adult products is increasing year by year. According to industry estimates, the domestic adult products market has exceeded 50 billion yuan, and the growth rate is still more than 10%.
Such a large market cake has naturally attracted many people to enter the industry. Opening an adult product takeaway store on Meituan has become an emerging "violent" way to make money.
This industry is not as simple as it seems. There are at least the following operating modes for opening a store:
is a franchise model. Many adult product brands are vigorously expanding franchises, you can choose a brand, pay franchise fees and other fees according to its requirements, and get brand support and operation guidance.
It is an unmanned store model. It is to open a 24-hour unattended self-service shopping store, using Meituan Takeaway as an online sales channel.
It is a pure takeaway model. Opened an adult product takeaway store on Meituan, which relies entirely on online sales and does not have a physical storefront.
There are pros and cons to the store opening model, and the actual case looks at the truth
These three models have their own advantages and disadvantages, and are suitable for different entrepreneurs.
The advantage of the franchise model is that it has the support of the brand and the unified operation guidance, which saves a lot of preparatory work. But the shortcomings are also obvious, franchise fees, management fees and other expenses are expensive, and profit margins are compressed a lot.
The investment in the unmanned store model is relatively low, just rent a façade and arrange it. But the pressure of management is also very high, and 24-hour monitoring is required to prevent theft or damage.
The pure takeaway model has the lowest investment, and there is no need for a physical storefront, as long as there is a warehouse. However, customer acquisition is completely dependent on Meituan's traffic, and if it is not well promoted, it will be difficult to do business.
Which model is more profitable? Let's hear from the real-life experience.
Xiao Zhang opened an unmanned adult products store in Shanghai, with a rent of only more than 2,000 yuan per month. His source of goods is directly from an established manufacturer, and the profit margin is very large. Although the business is small, it earns more than 6,000 yuan per month, which is higher than the income of working in the company.
Xiao Li opened a franchise store in his hometown. He paid a franchise fee of 60,000 yuan, but received the full guidance of the brand, and there was a standard process from product display to marketing promotion. After opening, he can earn more than 8,000 yuan per month.
The profit margins of the pure takeaway model seem to be the largest. Xiao Wang opened an adult product takeaway restaurant on Meituan, and due to the low investment and low cost, he can earn tens of thousands of yuan in net profit every month. He also put a lot of effort into online promotion.
From these cases, it can be seen that no matter which model, if it is managed properly, the profit is considerable. Opening a store to make money doesn't happen overnight, and there are some key success factors that need to be mastered.
Industry trends are upside down, and compliance is crucial
We also need to be soberly aware that this industry is not as simple as it seems. It is a relatively sensitive industry, and it needs to pay special attention to compliance operations to avoid violating legal red lines.
The competition in this industry is very fierce. In addition to the competition of offline physical stores, online is also facing the impact of other categories such as erotic underwear and adult toys. How to stand out in a homogeneous environment and do a good job in differentiated operation is a huge challenge.
The profit margins in this industry are actually not as high as rumored to be. As can be seen from the above case, the monthly income of ordinary entrepreneurs is about 5,000-10,000 yuan, which is similar to other small businesses. In order to obtain higher profits, it is necessary to have excellent operational capabilities and marketing methods.
For entrepreneurs who want to join this industry, they must first have a clear understanding of themselves. Do you have enough financial strength? Do you have the necessary marketing capabilities? Can you afford the potential legal risks?
Do a good job of market research. Understand the demand situation and competitive landscape of the local market, choose the operation model that suits you, and formulate practical business strategies.
It is necessary to pay attention to compliance management. The laws and regulations of the adult products industry are relatively strict, and they must be followed at all times to avoid violations of laws and regulations, so as not to get into legal disputes.
Be rational. Don't be fooled by the momentary "windfall profits", and realize that this is just an ordinary small business. Only by being down-to-earth and persevering can we get a share of this "hidden business opportunity".