Earthquake in the live broadcast industry: Li Jiaqi lost more than 710,000 fans, and Huaxizi brand crisis
On the tuyere of live broadcasting, the name Li Jiaqi has almost become a myth that everyone knows. However, on a seemingly ordinary day, a sudden rollover caused the top influencer to lose more than 710,000 followers in just one day. At the same time, the brand he endorsed, Huaxizi, was also in prison, and it was revealed that the factory was located in Japan, which aroused public doubts and concern.
In Li Jiaqi's live broadcast room, the lively atmosphere of the past has become extremely heavy. His team nervously discussed how to deal with the crisis, while Li Jiaqi himself sat on the sidelines, swiping his phone with a serious expression and watching the number of followers continue to decline.
"What should we do?" Team member Xiao Wang asked anxiously.
Li Jiaqi was silent for a while, and then said: "We must give an explanation as soon as possible to win back the trust of fans." ”
At the same time, the brand leader of Huaxizi is also holding an urgent meeting to discuss countermeasures. They are well aware that if the incident is not handled properly, the brand image will be seriously damaged.
"Our factory is indeed in Japan, but our products are all produced and manufactured domestically, and we have a complete record of filing." The brand emphasized in its response.
This response quickly caused heated discussions among netizens. Some questioned the integrity of the brand, while others expressed understanding and support.
In Li Jiaqi's live broadcast room, he began to explain and apologize to fans: "I am very sorry for this incident, and I will review the endorsed products more strictly to ensure that I bring you a better shopping experience." ”
As time went on, some fans began to express their understanding and support, believing that no one is perfect, and Li Jiaqi is also an ordinary person who will make mistakes.
However, this crisis also made Li Jiaqi and Hua Xizi realize the importance of integrity and quality in the tuyere of live streaming. They know that only by being honest with their fans and consumers can they win long-term trust and support.
This incident also made the entire live streaming industry begin to reflect. With the popularity of live streaming, more and more anchors and brands are pouring into this field, and the competition is becoming more and more fierce. However, how to maintain integrity and quality while pursuing interests has become a problem that every practitioner must think about.
For Li Jiaqi, although this rollover incident made him lose a large number of fans, it also made him more mature and stable. He began to pay more attention to the quality and authenticity of his products, hoping to regain the trust of fans through his own efforts.
For Hua Xizi, this incident is also a wake-up call. They are starting to rethink their production and supply chains to ensure that every product is reassuring to consumers.
In this crisis, both Li Jiaqi and Hua Xizi have experienced a severe test. They know that only by sincerely facing fans and consumers can they gain a firm foothold in the live broadcast of goods.
With the passage of time, Li Jiaqi's live broadcast room became lively again, and the number of fans gradually rebounded. He smiled and said to the camera: "Thank you for your support, I will continue to work hard to bring more good products to everyone." ”
On the road of live broadcasting, Li Jiaqi and Hua Xizi still have a long way to go. But they believe that as long as they insist on sincerity and quality, they will definitely win the trust and support of fans and consumers.
This rollover incident, although it made them experience a crisis, also made them more mature and strong. They know that in the tuyere of live broadcasting, only sincerity and quality can make them go further.