I hope that you who read the article will have a heart like a flower and a tree, born to the sun
Text: The heart is like a flower and a tree
Recently, fragrant milk tea has rushed to the hot search one after another.
A few satirical lines of nuclear emissions are no less than the popularity of the slogan, no less than the advertising slogan of the year, "700 million cups can be sold a year, you can circle the earth twice".
When a simple thing is hyped up repeatedly, the motive has to be questioned.
When netizens were talking, the incident ushered in a new development:
The Japanese store involved flatly denied selling the product.
In other words, the whole incident is likely to be exactly the same as "Qin Lang lost his homework", and it was a planned pose!
01
Let's start with a recap:
A few days ago, some netizens broke the news that a store in Japan found a product of Xiang Piaopiao with a slogan satirizing Japan's nuclear sewage discharge into the sea.
Photos were also posted online.
These slogans are not original to Xiangpiaopiao, and have been widely circulated on the Internet for a long time.
After the incident was exposed, it caused an uproar in China, and Xiang Piaopiao also won unanimous praise from domestic netizens.
Then something weird happened, Xiang Piaopiao took advantage of this incident to start a series of hype, and a wave of "three consecutive strikes" made netizens stupid.
The first blow: first "dump" the staff, and then come forward to support and protect.
At first, Xiang Piaopiao said that she didn't know about it, and it was the employee's personal behavior.
But in the evening of the same day, Xiang Piaopiao updated the official media, claiming that "our employees are good!"
Obviously, this can dissociate the enterprise from the relationship, and it can be attacked and defended.
The second blow: the general manager picked up the airport late at night and called the employees in Japan "warriors"
The next day, Jiang Jianqi, chairman of Xiangpiaopiao, went to the airport late at night to greet the employees going to Japan, and pulled up a banner "Welcome back the Xiangpiaopiao warriors!"
This kind of treatment has been seen in the soldiers of the People's Liberation Army who fought against the flood and the medical personnel who went to the front line to fight the epidemic, and they are called warriors.
But now Xiangpiaopiao's employees have become "warriors" by just handing out a few leaflets and shouting a few slogans.
You must know that there are not a few Chinese people who oppose the discharge of nuclear sewage into the sea in Japan!
The third blow: self-proclaimed "light of domestic products", give employees a reward of 100,000 yuan
It's not enough to call employees "warriors", Xiang Piaopiao continues to hype!
On the evening of the 5th, the fragrance that seized the traffic struck while the iron was hot, and General Manager Yang Dongyun came to the live broadcast room.
Sure enough, the hype continued around this matter.
Yang Dongyun said that 100,000 yuan would be rewarded to employees, and MECO juice tea was marked as a "light of domestic products" product, and the four big words of "light of domestic products" were also written in the live broadcast room.
A little thing is so magnified, rewarded, and hyped up, what is it if it is not to do business with patriotism?
However, the reaction of the Japanese store slapped Xiang Piaopiao's face!
02
In response to this matter, a reporter directly connected to a Japanese store. The response from the store side to this was a big surprise.
At the Kyowa Shoten Okubo store, the operator responded:
"We haven't sold milk tea with this (ironic day) cup set at all, this is not from our store. ”
As soon as this news came out, there was an uproar.
If the store's response is true, it means that all this is a farce directed and acted by Xiang Piaopiao.
The so-called "sarcastic slogan" is nothing more than another "Qin Lang who lost his homework".
Interestingly, the famous commentator Hu Xijin seems to have noticed everything for a long time.
On May 6, Hu Xijin updated his social media and commented on the matter at great length.
In the comments, Hu Xijin used sensitive words such as "fooling, posing, and gimmicks", and directly said that Xiang Piaopiao's move violated business ethics and was not upright.
One of the sentences struck a chord with netizens:
"The behavior of the poser did not have any impact in Japan, so he came to Japan to ask for credit..."
Sure enough, many netizens sided with Hu Xijin.
"Standing in line with Lao Hu"
"Abuse of people's feelings"
"Patriotism does not tolerate deception!"
It is not difficult to see from the comments of netizens that this time Xiang Piaopiao may have gotten away!
03
It has been proven that the essence of any corporate behavior should be pure and cannot be separated from commercial behavior.
Down-to-earth research of products and impress consumers with products is the right way.
If you want to rub the "patriotic" traffic, you should also use real behavior, not empty slogans.
There can no longer be "Qin Lang" on the network, let alone enterprises!
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