During this year's "May Day" holiday, the cultural and tourism consumer market across the country performed strongly, and "emotional economy", "county tourism", and "car rental and self-driving" have become new hot words, and popular new consumption cities such as Shanghai, Chongqing, and Changsha have also offered strange tricks to prepare for this wave of "pouring traffic".
The super-large version of snacks that need to be "carried" home, the queue of customers is hundreds of meters, and even the out-of-store purchasing agent can earn 10,000 yuan a day...... The big snack stores "Super Snacks are Busy" and "Snacks are Big" created by the head snack chain brand Snacks are very busy, which have undoubtedly become a new hot spot for Changsha's "May Day" cultural tourism consumption this year.
It is reported that from May 1 to May 5, the total business of the two stores of "Super Snacks is Busy" and "Snacks is Big" exceeded 7.15 million yuan. Among them, the total revenue of "Super Snacks is Busy" reached 3.97 million yuan, and the highest single-day revenue exceeded 910,000 yuan, once again refreshing the single-day revenue record of a single domestic snack store. With a business area of 280 square meters, the total revenue of "Snack Big" exceeded 3.18 million yuan in five days, setting a new record of "ping efficiency" in the snack industry.
In order to meet the peak of "May Day", 8 cashiers are equipped, and the passenger flow is bursting, and the highest daily income is 10,000 yuan
"It turns out that the industry's perception of millions of stores is still measured in terms of months", a retail industry analyst said, "The emergence of the 'big snack shop' model is an innovation for the entire retail chain format, and it needs to have enough supply chain and brand strength to support." ”
According to the person in charge of the snack store, the company has made a comprehensive plan for the store customer flow during the "May Day" holiday, including adding new store cash registers, adding "cash register assistants" to improve customer settlement efficiency, hiring a third-party security team to ensure the order of customer flow, communicating with upstream suppliers to improve product supply efficiency, and so on.
"The highest daily income of purchasing agents is tens of thousands of yuan. According to a source, there is often a phenomenon of modern shopping in the store, with an average of about 20 batches per day, and the purchase volume ranges from tens of thousands. The reporter found that online purchasing basically charges "errand fees" ranging from 10 yuan to 20 yuan. The rise of the daigou tide has also attracted many express companies to station outside the store to provide customers with convenient express delivery services.
During the May Day period, the business of tourists surged, "in view of the high cost of large packaging and delivery, we designed an optimization plan to save customers worry and money, and the express delivery volume exceeded 800 orders on May Day." Wang Hui, the sales director of Jingdong Express in Changsha Central Area, Hunan Province, revealed.
"Big snacks" have become a "new symbol" for young consumers to socialize and check in, and Changsha Cultural Tourism has won again
"It's really good to shoot! I came with my girlfriend first, and then I brought my son and husband with me, and every time I came, I could play for most of the day. Oreo biscuits, which are taller than my son, my girlfriends and I went to Want Want and Lay's to check in, get a good intention, and also send it to Moments to share and interact with friends. As a frequent customer of snacks, Ms. Huang, a native of Changsha, has come to the store with relatives and friends many times to check in.
Through understanding, it was found that the "big snack" craze set off by "super snacks are very busy" and "snacks are big" blew to the whole country early before "May Day". According to the comprehensive estimate of the ByteDance platform, the total exposure of topics related to "big snacks" and "super snacks are busy" on the Douyin platform will reach 5 billion.
According to the statistics of the Douyin platform, the topic of "#长沙的零食都进化了吗" related to snacks during the May Day period continued to climb on the Changsha hot list, reaching the fourth highest on the Changsha list on May 3, with a cumulative exposure of 5.259 million.
Not only that, but some netizens shared the video of the store visit to overseas social media platforms, and many foreign netizens left messages directly in the video out of the circle, how can they buy these "super snacks" that seem to be full of satisfaction. And "local boy" snacks are very busy, with this phenomenal craze, it has become another "new consumer business card" in Changsha after Wen Heyou and tea and beauty.
"As a newly launched differentiated store type under Snack Busy, 'Super Snack is Busy' and 'Snack Big' have successfully tested the waters by jointly launching various popular snacks with upstream brands, integrating new visual and social experiences, and providing consumers with sufficient 'emotional value'. At the same time, it also explores an innovative path for the current significant homogeneous competition in the industry. The snack is very busy, and the relevant person in charge said.