In Dongping National Forest Park, tourists stroll among the red grass and green, breathe the natural fresh breeze to their heart's content; in Chongming Three Islands, the sea of roses is beautiful and romantic, attracting many tourists to stop and admire; in the red scenic spot, people touch the history and accept the baptism of the red spirit...... During this hot "May Day" holiday, the popularity of various scenic spots in Chongming continued to rise, ushering in a large flow of tourists during the holiday. According to statistics, during the five-day holiday, the district received a total of 788,000 tourists and achieved a tourism income of 260 million yuan.
Fancy travel has set off a boom in scenic spots
During this "May Day" holiday, various scenic spots in Chongming actively enrich the supply of activities, speed up product updates and upgrades, and make the popularity of the scenic spots "gather". The 27 A-level scenic spots in the region received a total of 322,800 tourists, a year-on-year increase of 19.67%.
During the "May Day" holiday, the 2024 Chongming Flower Festival ushered in the climax, and more than 600 species and 3 million flowers in the main venue, Dongping National Forest Park, have been spoiled one after another, entering the full flowering period. Ms. Shen from Luoyang, Henan Province, has come to the park for the third time to see the beauty of the wisteria promenade. "This time I finally witnessed the sea of wisteria flowers, and the current blooming period is the most beautiful time, so it is really worth it for me to come a few more times. During the holiday, Dongping National Forest Park Scenic Area received a total of 33,400 tourists, the grass is green, the water is green, the flowers are blooming, and the spring scenery of ecological Chongming makes tourists linger. Set up tents by the forest, meet sika deer, and watch peacocks flying...... Tourists experienced a sumptuous spring festival and truly made a "little fairy with nothing to do".
In the twilight of spring, as far east as Hengsha Island and west as Lvhua Town, the roses of the three islands of Chongming are blooming one after another, and the sea of flowers is intertwined with each other, fragrant and fragrant, attracting many citizens and tourists to check in. People may stroll among the flowers and get in touch with roses, or hold baskets to pick fresh flowers, or participate in handicraft activities to immerse themselves in a creative cultural tourism feast.
During the "May Day" holiday, cultural tourism is deeply integrated, and new scenes, new formats, and new ways of playing "tourism +" are constantly emerging. Dongtan Wetland Park's "May Day Awakening Spring Market" focuses on displaying intangible cultural heritage items such as homespun cloth, old liquor, and bird whistles, and many citizens and tourists have come to meet the "big star" in the park - the Yangtze crocodile. Jiangnan Shipbuilding's two-day and one-night study tour allows citizens and tourists to immerse themselves in the experience of the heavy weapons of a great country and stimulate patriotic enthusiasm. The Rose Food Electric Music Festival has been launched in the avant-garde village scenic spot of the Sea Flower Island, and the red scenic spot Shanghai Lei Feng Memorial Hall has also become the travel choice of many people. Many parents brought their children here to relive Lei Feng's growth process, and felt the power of role models, inherited the red spirit, and cultivated the feelings of the family and country during the tour. "I have learned a lot here, and I have more respect for Lei Feng. One tourist sighed.
The supply is sufficient, the demand is strong, and the consumer market is full of vitality
At present, the fifth "55 Shopping Festival" in Chongming has been grandly opened. Chongming's key business districts have launched activities such as home decoration festivals and summer clothing festivals, and have come up with sincere millions of subsidies to create a one-stop fashion and trendy life of eating, drinking, playing, playing and shopping in Chongming. The arrival of a large number of tourists has nourished the cultural and tourism consumption format and driven the holiday consumption to improve steadily.
In Chongming Wanda Plaza, there is a steady stream of citizens and tourists, and the parking lot on the north side of the square is open regularly, and it will be full of vehicles after a while. Mr. Chen, a citizen who buys home appliances in Wanda, said, "I want to buy some new home appliances at home, and now in addition to shopping mall activities, there is also the government's green smart home appliance consumption subsidy policy, which is equivalent to a 9% discount, which is quite cost-effective." Statistics show that from April 30 to May 4, the turnover of Chongming Wanda Plaza increased by 19.56% year-on-year, of which the passenger flow reached 269,600, ranking fifth in the city's Wanda Plaza.
During the holiday, the "one town, one product" consumption promotion activities in various towns and towns helped to add vitality to the "May Day" consumer market. In Miaozhen, a "Tesco Leyou 'Temple' Unspeakable" consumption promotion activity was held lively, connecting multiple experiential consumption scenarios such as Miaozhen Direct Mining Center, Forest Selection Coffee, Catering and Camping Hot Pot, etc., so that consumers can buy CIIE products, the light of domestic products, and Chongming good things in one stop after camping with all kinds of forest coffee and coffee. Citizens and tourists walked into Hexing Industrial Park to enjoy flowers, taste food, live in homestays, visit villages, and enjoy the value-for-money flower feast.
Located in Changxing Island Country Park, the first Chongming good things flagship store "May Day" holiday is also very lively, with the increase of customer flow, all kinds of Chongming characteristics of good things ushered in a sales boom, Tubu cultural and creative, Chongming old liquor has a beautiful appearance, suitable for souvenirs, especially popular with the public. With the theme of "May Day, Flower Season", Bayi Square carried out the activities of the Bayi Square branch of the Chongming Neighborhood Life Festival. Hualian Supermarket and Agricultural and Industrial Supermarket have also launched various preferential activities, attracting many citizens to come shopping.
During the "May Day" holiday, a number of benefits for the people were "delivered" to fuel tourists' enthusiasm for cultural and tourism consumption. Platforms such as the "Youzai Chongming" WeChat public account, the "Chongming Me Road" mall, and the "Travel Home" mini program have launched a variety of preferential products such as the "Flower Dynasty as the Spring to Yingzhou" cultural tourism consumption discount coupon, the "66 yuan flower coupon", and the homestay accommodation consumption deduction coupon. In response to the "Fifth Five-Year Plan" shopping festival, various cultural and tourism enterprises have held a series of consumption promotion activities with rich content and various forms to meet the diversified, personalized and high-quality needs of citizens and tourists, so that tourists can truly come and return happily.
Reporter: Xu Cong
Editor: Lu Haihua