Netizens still have the impression of such reports, there have been many tourists who went to Japan to buy Japanese home appliances, and they had to take them back to China with large bags and small bags.
It has even caused a lot of controversy, netizens with different points of view, arguing whether it is necessary to praise foreign-produced electrical products, and now this phenomenon has disappeared, Chinese household appliances with their own excellent quality and advanced functions, reverse occupation of the Japanese market, now Japan sells household appliances, as many as 70% of the products come from China, this phenomenon is simply a dimensionality reduction blow to the Japanese home appliance market.
From the initial pursuit of Japanese household appliances, spending all their efforts to find purchasing agents, or returning to China with their own manpower, it has become that the Japanese people have begun to flock to various household appliances produced in China, what happened in the middle?
At the beginning, there were a number of Japanese home appliance brands that were highly recognized by ordinary consumers, such as Komatonic Electric, Toshiba Japan, and Mitsubishi Electric, all of which occupied most of the market share of home appliance sales for a long time.
At that time, what was able to impress consumers was that in addition to the very good quality of household appliances and the convenience of using design details, there were many materials that consumers felt at ease, as well as more advanced functions.
Japanese home appliance manufacturers are also ambitious, wanting to continue to dominate this market business for a long time, and continue to launch a variety of products with updated designs and functions. However, what Japanese manufacturers never expected was that China was able to catch up and overtake in just a few decades. It not only attracted back the consumers who were originally won by Japanese manufacturers, but even occupied the consumer market of Japanese home appliances in large quantities, forming a momentum of dimensionality reduction.
As one of the most common electrical appliances in residents' lives, the market share of refrigerators, in 2023, the sales of refrigerators produced in China will reach nearly 30% in Japan, among which the refrigerators produced by China Hisense refrigerators and TCL are even more popular with Japanese consumers.
Why did Chinese home appliances quickly occupy the Japanese market?
The first is that the price is lower under the same quality, and the manufacturer compresses the profit margin to benefit consumers. When ordinary consumers buy goods in the market, if they can find products with similar quality but obvious price gaps, they will naturally choose the one with a lower price.
Especially Chinese home appliances, in Japan can also ensure good after-sales, many brand home appliances set up repair and maintenance outlets in Japan, and then Japanese consumers have no worries when buying, this kind of service needs can also be taken into account for consumers, so that Japanese customers, there is no psychological burden when buying Chinese home appliances.
On the contrary, they are also willing to try with great interest what kind of user experience will be brought by buying imported Chinese home appliances.
In some Chinese home appliance manufacturers in the fight for overseas markets will also do serious market research, according to the user's preferences to design products, such as Japanese families, eating habits and Chinese consumers are very different, the Japanese are used to freezing vegetables, such as Chinese like to eat fresh tomatoes, and then the Japanese freeze the tomatoes, including cabbage to freeze, and even in the refrigerator to store a large amount of ice, because the Japanese have to drink barley tea with ice cubes every day.
According to these daily life details, home appliance manufacturers will moderately increase the volume of the freezer and appropriately reduce the volume of the refrigerator, and observe the habit of Japanese housewives to separate storage items in the refrigerator to create a detail design that is more acceptable to consumers.
It is precisely because the manufacturers are very attentive and the products designed are also in line with the purchase needs of Japanese consumers that they can win a place in the home appliance market, which is known for its strict Japanese details, and continue to expand its market share.
In addition, the living area of Japanese houses is generally very limited in cities, and the household appliances needed in daily life, such as refrigerators, washing machines, microwave ovens, rice cookers, tamagoyaki pots, etc., are set up in the form of packages with promotional appeal, and in the promotion mall, it will simulate the position of the family, how to save more floor space, improve the efficiency of use, how to use more energy-saving and environmental protection, reduce the family's electricity bills, etc., and discuss with consumers.
Activities and communication like this,Let many consumers think that home appliance manufacturers are standing in the perspective of consumers to design and produce products,So the trust of merchants and manufacturers will gradually increase,This kind of home appliances in the package purchase,There are better promotional offers,For attracting Japanese office workers and families who need to replace new home appliances,It has a strong shopping persuasion,Therefore, after the details are done in place,Increase competitiveness,In Japan, the market for Chinese home appliances has gradually expanded。
From the fact that Chinese household appliances can occupy the Japanese market in reverse, it is not difficult to see that modern technology is people-oriented for the presentation of product design and function, and the household appliances that consumers finally decide to buy can also represent that they have passed the market test and have strong market competitiveness.