The Beijing Auto Show has just ended, and another batch of new models is about to debut. In these new car lists, new energy models account for a large proportion, and most of them come from the camp of domestic brands. It can be seen that the competition in China's new energy vehicle market is fierce, and the launch of new products is beyond imagination.
Jiyue 07: Xiaomi SU7 gives too much pressure
Product Overview: The second model of Jiyue Automobile is finally here. In fact, Jiyue 07 has shown its true face a long time ago, and everyone is clear about the market positioning of this car, and now it appears in the list of the Ministry of Industry and Information Technology, which means that this car is one step closer to the official launch. Judging from the design of the production version, the Jiyue 07 continues the design language of the 01, the overall simplicity and atmosphere, and the shape of the fastback is also in line with the consistent style of today's pure electric coupe, which looks very fashionable.
Market Analysis: With a length of 4,953 mm and a wheelbase of 3,013 mm, the Jiyue 07 is positioned as a mid-to-large electric sedan. Coincidentally, also as a "7-character generation", Xiaomi SU7 is already a celebrity in this market. From the point of view of size,Jiyue 07The length is slightly shorter than that of XiaomiSU7,The wheelbase is slightly longer,So it has a larger axle-to-length ratio,Presumably it will have more advantages than the latter in terms of interior space,But in this market, there are also Krypton 007、Zhijie S7、Zhiji L7 and other models with 7,There are also traditional heroes like Geely、BYD and other traditional heroes,Jiyue 07The market pressure faced by it is self-evident。
Review prediction: Jiyue 01 did not open up the situation for Jiyue Automobile, and the cumulative sales in the first quarter of this year were less than 1,000 units, so the attention of the brand was also affected to a certain extent. In particular, after Baidu completely retreated to the second line, how to differentiate the Jiyue led by Geely from the related models of other brands in the Geely series is a problem that Jiyue 07 needs to think about. After seeing the success of Xiaomi SU7, Jiyue 07 is regarded by many as a strong competitor of Xiaomi, and Jiyue must have such strength in terms of product strength. But how to make a breakthrough in the market is not only to have an attractive price, but also to think about how to tell a good story and let consumers know the new brand.
Baojun Yunhai: No longer focusing on cars
Product Overview: With a length of 4,590 mm and a wheelbase of 2,750 mm, the Baojun Yunhai is larger than the Yunduo and is positioned as a compact new energy SUV. The model is based on the Tianyu architecture D platform, and supports a new generation of smart driving, Yunhai focuses on urban long battery life and high intelligence, and its pure electric version has a range of up to 600 kilometers. In addition, Yunhai will also be available in a plug-in hybrid version, and there will be two front face styling with two different powertrains, the main differences being the light cluster and the front bumper styling.
Market Analysis: Wuling and Baojun have been researching small cars, and the success of Wuling Hongguang MINIEV and Baojun KiWi EV is the best example. However, as consumers began to pursue more interior space, Wuling has also continuously launched PLUS versions, such as Binguo PLUS and Baojun Yueye PLUS, which have also received a lot of praise. Now, Baojun Yunhai, which is positioned as a compact SUV, further enriches the product lineup of the Baojun brand and brings new choices to consumers.
Comment prediction: In the compact SUV market, new energy products continue to emerge, some time ago BYD Yuan UP was officially launched, causing a huge response, as well as Geely Galaxy E5 and other products launched one after another, which also made this market competition more intense. But considering the quality and strength of Wuling, Baojun Yunhai may surprise everyone in terms of price. For this car, it is certainly expected to choose a quality-price ratio route, but the final market performance may depend on the intensity of competition, and in this era of "involution", sales performance may change at any time.
飞凡RC7：回归正常尺寸的SUV
Product Overview: As the third product of Feifan, Feifan RC7 adopts a new design style, which looks sporty as a whole, with a rounded and full front face shape, and a through-type design for the lower grille. Unlike the current R7, the Feifan RC7 does not adopt the design of a coupe SUV, and the overall shape is a traditional SUV, with a more straight and slender roof and body lines. With a length, width and height of 4,860/1,920/1,660 mm and a wheelbase of 2,935 mm, the new car is smaller than the Feifan R7 except for its height.
Market analysis: The design of the Feifan RC7 is obviously inspired by the RC Essence, a concept car unveiled at the previous auto show, which is a daddy car mainly aimed at family travel needs. In this market, the family as the core selling point is, of course, the ideal L6, in order to further occupy the price advantage, the Feifan RC7 will be equipped with a single motor drive, the maximum power of the motor is 150 kilowatts. Depending on the model version, it will be equipped with lithium iron phosphate and ternary lithium batteries, with a pure electric range of up to 710 kilometers. In addition, the Feifan RC7 will also be launched in a battery-swapped version, which is expected to provide a sales policy of vehicle-electricity separation like NIO, which can further lower the market threshold.
Comment prediction: Today's Feifan can be said to be in a situation of fighting against the water, and Feifan RC7 will also be Feifan's most sincere new product. Considering the needs of family travel, the product image of the ideal L6 has been deeply rooted in the hearts of the people, and Feifan RC7 may have to put in a lot of effort if it wants to get a piece of the pie. But considering SAIC's technology accumulation and resource reserves, the performance of Feifan RC7 in terms of intelligent driving and intelligent cabin will not disappoint, the only thing that people care about is its price, all of which will be known when it is listed.
VOYANT: The blueprint is getting clearer and clearer
Product Overview: After the FREE, Dreamer, and Chasing Light, the fourth model of VOYAH is about to debut, which is a new SUV model, or will be named Bosom Friend. The length, width and height of the new car are 4725/1900/1636 (1653) mm and the wheelbase is 2,900 mm, compared to the length, width and height of the VOYAH FREE are 4905/1950/1645 mm and the wheelbase is 2,960 mm. The new model will be available in both single- and dual-motor versions, with the single-motor model offering two different types of drive motors with a maximum power of 215 kW and 230 kW, and the dual-motor model with a maximum power of 160 kW for both the front and rear motors.
Market analysis: VOYAH Sommelizer was previously codenamed H37, positioned as a pure electric mid-size SUV, lower than VOYAH FREE, or will become a new entry-level product of the VOYAH car family, and the price may also be lowered. In addition, for the intelligent field that consumers are very concerned about, as the latest model of VOYAH, Bosom Friend is expected to cooperate with Huawei in terms of intelligent cockpit and intelligent driving, and it will also have a good performance in terms of configuration.
Comment prediction: As a new entry-level pure electric SUV model launched by VOYAH Automobile, VOYAH Soulmate has shown good strength in terms of appearance, interior, and power. At present, the three models of VOYAH have covered the three major fields of sedan, SUV and MPV, covering the mainstream automotive market, and Bosom Friend will further enrich the product line of VOYAH and further expand the product lineup in the SUV market. From January to April this year, the cumulative sales of VOYAH were 20,347 units, with the highest sales of the VOYAH Dreamer (10,862 units), and the VOYAH FREE and VOYAH Chasing Light (6,877 units) and 2,608 units, respectively. With the addition of new models, it will contribute to the growth of VOYAH's sales and make the development prospects of VOYAH brighter.
BYD Seal X: The pure electric small steel cannon is here
Product Overview: The Seal X is a new all-electric hatchback model, similar to the Volkswagen Golf in terms of positioning, but with a longer wheelbase. With a length, width and height of 4,630/1,880/1,490 mm and a wheelbase of 2,820 mm, a higher axle-to-length ratio means more space in the car. It is worth mentioning that the Seal X will also be an electric small steel cannon, and BYD has provided a dual-motor version for this car, with front and rear motors with a power of 110 kilowatts and 200 kilowatts respectively, which is very much expected in terms of performance. For those who are not looking for performance, a single-motor version is also available.
Market analysis: Nowadays, new models in the new energy market are emerging in an endless stream, but in the traditional hatchback pure electric car market, there do not seem to be many models to choose from, except for the Volkswagen ID.3 and MG MG4 EV, there seems to be no more choice. Although the market for hatchback sedans is not large, it can still be regarded as a blue ocean market, and BYD is also aiming at the gap in this market. And the Seal X is larger than the two models mentioned above in terms of size, and it can also meet the demanding needs of consumers. It is worth mentioning that BYD does not seem to have confirmed the name of this new car, and the Seal 06 GT, Seal MINI and Seal 05 EV appear in the list.
Comment prediction: Even if it has become the world's highest-selling new energy car company, BYD is still trying to break through in the market and will launch an impact in new market segments. The hatchback electric market has always attracted the attention of young people, and the compact body brings a tight driving experience, which has been well received by many fans, and the combination of pure electric technology has also brought more fun to this model. Therefore, BYD will also open a new field on the Seal X. More importantly, the compact hatchback sedan has always been favored by European consumers, and this car is also very beneficial to BYD's exports in the future, which may be the important significance of this new car for BYD.
Changan CS75 PLUS: the new look of the sales champion
Product Overview: In terms of appearance, the new generation of Changan CS75 PLUS is eye-catching. The new design language, the large size inverted trapezoidal grille is connected to the triangular headlight group on both sides, and the headlight group adopts a three-section dot matrix LED running light layout inside, with the through-type light strip design above the upper middle grid, the overall design is more scientific and technological, and it also highlights the youthfulness. With a length, width and height of 4,770/1,910/1,705 mm and a wheelbase of 2,800 mm, the new model is a significant improvement over its predecessor
Market analysis: As the sales leader of Changan Automobile, Changan CS75 PLUS has always had a brilliant sales performance in the domestic compact SUV market, and it has been the best-selling new energy product in this market segment for many months as a fuel SUV. In January this year, the Changan CS75 PLUS sold a total of 40,496 new vehicles, becoming the sales champion in the SUV market regardless of price or class. Therefore, the upgrade of the new generation of models is also crucial. Judging from the information, Changan has brought a comprehensive upgrade from the inside out to the new generation CS75 PLUS, and its strong performance in the market is expected to continue further.
Comment prediction: Nowadays, with the rapid advancement of the new energy wave, more and more new energy SUV models have achieved good sales results, but in this context, Changan CS75 PLUS, as a fuel SUV, can still achieve great success in the compact SUV market, which shows the popularity of this car. With the arrival of a new generation of products, it has been improved in all aspects, and the monthly sales of 20,000 units may be just the basic line, when the new reputation is established again, the market performance of this car may once again exceed expectations, becoming the leader in the 100,000-level SUV market.
Formula Leopard Leopard 8: A new choice for hardcore off-roading
Product Overview: After the Leopard 5, the second model of the Formula Leopard, the Leopard 8, is about to debut. The new car is also built on the Formula Leopard DMO super hybrid off-road platform, and is positioned as a mid-to-large off-road SUV with a length, width and height of 5195/1994/1875 (1905) mm, a wheelbase of 2,920 mm, and a three-row seating layout inside. In terms of power, the Leopard 8 has a maximum power of 200kW/300kW for the front and rear dual motors, and is powered by a 2.0T engine as a range extender, and is expected to be equipped with the Yunnan-P suspension system.
Market analysis: Nowadays, the popularity of "square box" can be said to continue to rise, and various brands are constantly expanding their product camps in this field, which also allows Chinese brands to have more say in the new energy hard off-road vehicle market, including tank 700, looking up to U8, etc., have become leaders in this field. After the first model, the Leopard 5, attracted huge attention, the Leopard 8 is bound to push the Formula Leopard into a higher-end market, which is still a blue ocean for Chinese brands, but the curtain of competition has quietly opened.
Comment prediction: Referring to the great attention that the Leopard 5 has received after its launch, as well as the market performance of the U8, which is also a more high-end hard-core off-road model of BYD Group, I believe that the Formula Leopard Leopard 8 will also have a good market response. The appearance of the Leopard 8 will undoubtedly give the Formula Leopard and even the entire BYD Group more say in the development process of the high-end market, and the follow-up new products have been coming quickly.
AVATR 07: The hope of the whole village
Product Overview: AVATR 07 inherits the family design language, based on the AVATR design concept 2.0, the overall body posture presents a sense of luxury, elegant body lines, and a futuristic front face design. In terms of body size, the AVATR 07 is positioned as a mid-size SUV with a wheelbase of 2,940 mm, which is 20 mm longer than the direct competitor Li L6 in the same class. It is worth mentioning that, unlike the previous two models, AVATR 07 will be available as an "engine" option for the first time, which is divided into two versions: range-extended plug-in hybrid and pure electric.
Market analysis: From the perspective of the overall new energy market, the growth rate of pure electric vehicles has slowed down significantly, while whether it is PHEV or REEV, the plug-in hybrid market has shown unprecedented prosperity, so more and more new energy vehicle companies have been considering "double-line operations". AVATR 07 will be the first model of AVATR brand to provide extended-range plug-in hybrid, and the design has also changed the unique model style of 11 and 12, and the overall size has become more normal, such as the normal tailgate and tail window, which is more in line with the needs of the mass market, and the 07 will also be lower than the previous two models in terms of positioning, and will become the brand's sales leader.
Comment prediction: Since the launch of AVATAR's first model 11 for more than two years, coupled with the launch of the second model 12, it is difficult to say that it has gained a firm foothold in the market. The third model is aimed at the more mainstream SUV market, and AVATR 07 obviously has to take on more sales responsibilities and contribute more to the development of the brand, so this car will also have high hopes, and monthly sales of 5,000 units may only be a passing line, but it will also have better performance.
Navy S05: The product lineup has been expanded
Product Overview: Deep Blue S05 continues to maintain the design style of the Deep Blue family, and the overall shape is technological, fashionable and dynamic. The front face of the new car adopts a closed design, with narrow and narrow headlight clusters on both sides of the upper side, and high and low beam light clusters on both sides of the middle front surround, supplemented by triangular panel decoration, plus the trapezoidal air intake below, creating a good sense of hierarchy. Although the dark blue S05 is positioned as a compact SUV, its length, width and height are 4620/1900/1600 mm, and the wheelbase is 2,880 mm, which is almost the size of a mid-size SUV, and the space performance will be excellent.
Market analysis: Deep Blue S05 will still provide pure electric and extended range two power forms, Deep Blue Super Range Extension in the market performance is obvious to all, thanks to the extended range technology, Deep Blue S7 and SL03 in the market response is also better. It is worth mentioning that in the list of the Ministry of Industry and Information Technology, the new dark blue S7 and SL03 are also among them, and from the information, the two cars will be renamed S07 and L07, and the new model S05 is also consistent, and it is easier for people to see the positioning of the model in terms of naming. The new car is expected to be launched in the third quarter of this year, further expanding the dark blue lineup and positioning it lower than the S07, indicating that the price of this car will also be more competitive.
Comment prediction: Since its launch, the sales performance of Deep Blue S7 in the mid-size SUV market has been very good, with sales of more than 5,000 units in the past two months, and the highest has exceeded the 10,000 mark. The new dark blue S05 is obviously going to come up with better results. For its sales target, 5,000 units a month can only be said to be a passing line, 8,000 to 10,000 units may be an excellent result, and there is reason to believe that it can reach such a level.
BAIC Manufacturing T01:212 is renewed
Product Overview: BAIC Manufacturing 212 replacement products are coming. The new car is expected to be named T01 and will be a lap larger than the old model in terms of size. The new car is 4,749 mm long, 1,945 mm wide, nearly 2 meters high, and 2,070 mm if you include the luggage rack. At the same time, the wheelbase has been extended to 2,860 mm, which is the size of a mid-size off-road vehicle. In terms of appearance, the classic elements of "one arch, two circles, three horizontals, and four verticals" are still retained. In addition, a rear-mounted full-size spare wheel and a side-opening tailgate are standard features on hardcore off-road bikes, as is the case with the new 212 T01.
Market analysis: Today's hard-core off-road models are very popular in the Chinese market, but if you talk about the originator of models in this field, then BAIC Manufacturing 212 must be the best. However, BAIC 212 has not been updated for a long time, and in the face of new emission standards, it is barely able to continue to sell, and it is difficult to keep up with the pace of the times in terms of design and configuration. The fully upgraded 212 may become a new "hot model". Considering that the new 212 still uses a non-load-bearing body and has two differential locks at the front and rear, this classic formula coupled with the 2.0T engine from Dongan Power has more advantages than the old model in terms of reliability and power response, which is full of expectations.
Comment prediction: Nowadays, as the square box begins to be "electrocuted", we have seen the birth of a lot of new energy hard-core off-road SUVs, and the classic model 212 is still pure fuel style, which will definitely make many off-road fans happy. However, BAIC Manufacturing, which is now responsible for the production of 212, has nothing to do with BAIC, which belongs to Shandong Weiqiao Group and is also the production qualification party of Polar Stone Automobile. For the new generation of 212, it remains to be seen whether the production process of BAIC manufacturing can support the needs of consumers, and more importantly, whether the 212 can continue the previous cost-effective route is the key to how this new car sells.