Guys, have you ever wondered what the hard-working growers behind the scenes are going through when we pick up those shiny looking fruits in the supermarket?
You might think, oh, they must have made a lot of money, after all, fruit is not cheap. But the reality is far more complicated and bitter than you think.
Let's start with the distressing numbers. For example, do you know how much the price of apples fell last year? almost 40 percent, and the cost of growing them went up like a thermometer in the summer, up 15 percent.
Imagine that after a year of hard work, your boss tells you that your salary will be halved this year, but your rent and bills have gone up. It's not good for anyone, right?
So, why is it coming up like this? First of all, market demand is getting faster than the weather. Nowadays, everyone pursues health, and the more they demand the variety and quality of fruits
But some growers are still growing old varieties, and as a result, the market is oversupplied, and prices naturally have to fall. Speaking of planting technology, although it has increased yields, it has also brought about the problem of surplus.
It's like if you make a big table of dishes, but only half of the customers come, then don't you have to throw out the rest of the dishes?
Speaking of which, I have to mention the growers who are brave enough to try new paths. They began to use e-commerce platforms and live streaming to bring fresh fruit directly to consumers.
This not only reduces the intermediate links, but also increases the profit. But let's be honest, it's not enough, because it's just a few people's stories, and most growers are still in dire straits.
For example, in one province, citrus acreage has expanded by 30 percent and production has increased by 40 percent in the past five years, but market demand has not kept pace.
Moreover, due to the lack of effective sales channels and marketing strategies, many high-quality fruits can only be sold at low prices or even fed to pigs. This is not only an economic loss, but also a great waste of resources.
So, what can we do? First, the government has to step up and provide substantial help to growers. For example, providing financial subsidies, reducing taxes and fees, and strengthening the construction of the agricultural insurance system are all good ways to reduce the burden on fruit farmers.
Second, enterprises and social capital can also participate in investing in the agricultural sector and promoting the industrialization and modernization of agriculture.