In recent years, milk tea has become one of the favorite drinks of young people, and the development of the industry is in full swing. However, at the same time, various hygiene and quality control problems have also been exposed, which has caused consumers to be deeply worried. Recently, a video of the poor hygiene conditions of the Chabaidao store circulated online, causing strong public dissatisfaction, and the company had to issue an apology statement and promise to rectify the situation.
As a consumer who loves milk tea, of course, I hope to drink standard and delicious milk tea. But obviously, Chabaidao was negligent in quality control management, which ran counter to consumer expectations. Contrary to the high-quality image it promotes, this is an unethical act that violates quality control management and deserves to be condemned by the public.
In the face of this incident, netizens also exploded, and the negative comments were also varied, some were yin and yang, and some were serious analysis.
Possible reasons for the quality control of tea Baidao
The rapid expansion of Chabaidao in the early stage may make the enterprise neglect internal management. In order to seize the market, tea Baidao stores are all over the country, but the internal control cannot keep up with the pace. Operating cost pressures may also be a factor. In order to make a profit, stores may not be able to keep up with the requirements in terms of environmental hygiene investment. The problem of human resources in modern catering is also one of the influencing factors.
I sincerely hope that what happened to Chabaidao can sound the alarm for other milk tea companies, remember the lesson, and always tighten the string of food hygiene. Only when the health of consumers is effectively protected, can the brand win the long-term development space.